Without describing what it actually is, the study from Kantar and Mirriad finds virtual in-content ads lift sales, ad awareness, "favorability," and consideration when used as part of TV campaigns.
Last year, placement spend leapt 12% globally, 13% in the U.S., reports PQ Media.
It's no coincidence that Apple's products populate scenes in "Ted Lasso" and "The Morning Show" on AppleTV+.
There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis.
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how "performance"
could create greater affinity within the Black consumer mindset for the Lexus brand.
Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing its first-ever "SVOD
Brand Integrations Report" to Madison Avenue some perspective, as well as a baseline to plan with.
Global product placement deals -- including the kind of branded entertainment deals that became the rage on Madison Avenue over the past decade -- will decline 0.4% this year, including a 2.5% drop in
the U.S., which accounts for more than half (56.5%) of the total marketplace, according to annual estimates released this morning by PQ Media.
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live.
Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year.
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.