Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "product placement"
- Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
- Without describing what it actually is, the study from Kantar and Mirriad finds virtual in-content ads lift sales, ad awareness, "favorability," and consideration when used as part of TV campaigns.
- Last year, placement spend leapt 12% globally, 13% in the U.S., reports PQ Media.
- It's no coincidence that Apple's products populate scenes in "Ted Lasso" and "The Morning Show" on AppleTV+.
- There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis.
- The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how "performance" could create greater affinity within the Black consumer mindset for the Lexus brand.
- Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing its first-ever "SVOD Brand Integrations Report" to Madison Avenue some perspective, as well as a baseline to plan with.
- Global product placement deals -- including the kind of branded entertainment deals that became the rage on Madison Avenue over the past decade -- will decline 0.4% this year, including a 2.5% drop in the U.S., which accounts for more than half (56.5%) of the total marketplace, according to annual estimates released this morning by PQ Media.
- With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live.
- Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year.
- In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
- OLLY has been working to destigmatize the category of sexual wellness for men and women even though the word "vagina" continues to be a dirty word in the advertising business. How can CPG brands battle both their internal regulatory challenges as well as gender equity in the ad world to connect customers with products they will love? J Jennifer Peters, Senior Manager of eCommerce at OLLY, discusses their two-year journey around this issue, how they evolved their messaging over time, worked around restrictions, and made better use of the DOOH channel with more data.
- For the past three years, CSL Behring has implemented an omnichannel platform to blend content, channels and services that are more measurable across all products and geographies which is on track to increase demand and decrease costs. Learn how CSL implemented this program and understand the specific components of Omnichannel with CSL Behring's Global Director of Marketing, Stuart Davis.
