Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "programmatic tv"
- Latin America's strength in open programmatic ad spending on CTV offset weakness in other regions.
- Fortune 500 companies are spending millions of dollars on low-quality CTV inventory.
- Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
- Advertisers that stay on air in the summer months have a chance to stand out amid slim declines in TV viewership.
- Roku's share was more than twice that of electronics giant Samsung, while Amazon's share nearly doubled in a year.
- Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023.
- Open programmatic ad spending on connected television this year has risen 31% worldwide.
- Majorities of U.S. and UK advertisers surveyed indicate more granular content insights would motivate them to shift some linear budget to CTV.
- Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's 27%.
- Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
- Hunter Douglas has been on a five-year journey of bringing ever more of its media buying and planning in-house, first search, then social, and now Video and programmatic and branding. But as Tiffany Leung explores, this has been more than an operational shift. It required not only changing KPIs, staffing and messaging but a cultural shift to value a data-driven approach to all aspects of marketing, internal organization and event onboarding customers.
- Managing campaigns now takes an average of nine types of software or digital platforms.
- Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
- The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability.
- The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from a year-long battle with a pandemic that is not subsiding, but to straddle the guidance under a new U.S. president as he tries to put people back to work during record-high unemployment rates.
- While it's no surprise that 2020 was a banner year for the CTV ad marketplace, a new year-end report from eMarketer projects it will only get better from here. The new report, "Q4 2020 Digital Video Trends," projects CTV programmatic display ad spending will expand more than half again in 2021, reaching nearly $7 billion this year, up from just $4.53 billion in 2020.
- Samsung Ads based its research on first-party data from some 32 million Samsung smart TVs in U.S. households. These smart TVs not only allow for inputs from connected TV devices, set-top boxes and gaming consoles, but also come built in with access to Samsung's app store, which is a robust OTT ecosystem in and of itself.
- Topix developed a strategy to profitably drive readers to the site using content based on four emotions to create relationships with readers through a programmatic ad channel.
- As data-driven video channels on bigger screens become more targeted and precisely measured, how can retailers better use them to drive foot traffic and measure impact? For Sunglass Hut, this has been an opportunity to bring their cable/CTV/OTT buys away from Spray and Pray approaches to more performance-oriented attribution models that drive business decisions with hard data. Luxottica's Director of Global Media, Caroline Proto, shares the learnings.
