Search results for "ad exchange"

• Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
  Made for Advertising in connected television apps waste budgets in a trend that continues to rise.
  October 14, 2024  Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
• Digital Not Immune From Current Ad Recession, Falls 2% YTD
  "Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales.
  March 28, 2023  Tags: ad buys, ad exchange, ad network, ad spending, advertising, comcast, digital, media, media buying, nbcuniversal, research, search, social media, video
• Gannett Spoofed Advertisers For 9 Months, Researchers Say
  Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
  March 9, 2022  Tags: ad exchange, ad fraud, ad serving, advertising, brand safety, content, domain names, facebook, header bidding, online publishing, publishing, research, search, web sites
• Advertisers See Media-Market Transparency As Top Concern
  Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
  December 15, 2021  Tags: ad exchange, cmmr, dsp, dsps, mobile programmatic, programmatic, programmatic tv, programmatic video, ssp
• Why Captioning Is Becoming An Integral Part Of Video Ad Buys
  With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all platforms -- TV, movies and mobile.
  November 4, 2021  Tags: ad exchange, advertising, content creators, facebook, mobile, movies, omni-channel marketing, research, social media, television, tiktok, video, youtube
• How Control Of Consumer-Generated Data Affects Online Advertising
  A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can improve outcomes.
  August 26, 2021  Tags: ad exchange, ad tracking, apple, cookie tracking, data, data management, data sharing, gdpr, google, privacy, research, search, tracking
• What Consumers Expect From The New Ad 'Value' Exchange
  The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today.
  March 8, 2021  Tags: ad buys, ad exchange, advertising, cmmr, consumer, content, data management, data-targeting, digital, iab, media measurement, research, television
• Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open Web
  A fundamental paradox of the digital advertising marketplace is underscored in a new report from programmatic exchange OpenX and The Harris Poll, which shows consumers are far more prone to use the so-called "open web" and to be influenced by advertising there than on "walled gardens" like Google, Facebook and Amazon. It's a paradox, because while the open web comprises an estimated 66% of the time American consumers spend online, it reaps only 40% of digital ad budgets.
  March 11, 2020  Tags: ad exchange, advertising, cmmr, digital, internet, programmatic, research
• What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies
  Ads.txt files list authorized digital sellers of programmatic ad inventory and the percentage of publishers using programmatic, and reveal direct and indirect deals as well as a host of other information such as the market share of Amazon and Facebook.
  April 16, 2019  Tags: ad exchange, advertising, digital, media buying, online publishing, programmatic, research, search, web sites
• Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Backlash
  Just prior to being exposed for quietly using the questionable practice of "bid-caching," digital ad exchange Index Exchange had been trending upward in all of the quality score and trust ratings compiled by independent assessment firm Pixalate. Its June 2018 Global Seller Trust Index, which was published just prior to the bid-caching news breaking in August, shows Index Exchange moving up three positions to rank as the eighth most trustworthy digital ad exchange. The ranking is a composite of key quality indicators -- including each exchange's reach, ads.txt, masking, invalid traffic and ad viewability.
  August 29, 2018  Tags: ad exchange, digital, research
• Brands Still Allowing Ads To Serve On Unsafe Sites
  Four in 10 brands allow ads to serve on unsafe websites, and 64% find it challenging to implement an effective brand safety platform -- and 57% say the solution they use today is too expensive.
  August 24, 2018  Tags: ad exchange, ad spending, brand safety, campaigns, digital, dsp, media buying, research, search
• Ads.txt Adoption Soars, Coverage Still Spotty
  The good news is that adoption of ads.txt in programmatic audience exchanges is accelerating, according to a report released today by Pixalate. The bad news is that coverage is still spotty among publishers and exchanges, as well as the embrace of agencies and brands. The second point comes from a survey of 220 ad execs released this morning by Oath, which found only a third of ad execs only advertise on publishers utilizing ads.txt.
  April 18, 2018  Tags: ad exchange, advertising, google, media buying, programmatic, research, search marketing
• How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
  Through ingenuity, cunning and outright fraud, the 300x250 ad has become one of the most common video ad units sold via programmatic ad exchanges.
  March 8, 2018  Tags: ad exchange, ad fraud, advertising, banners, digital, display, programmatic