Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024

by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2024

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise.

MFA CTV apps may run video ads in a format or size that is not in line with typical CTV advertiser expectations, or ads that compete with the intended content on screen, …

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