Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "internet"
- Many low-income consumers face barriers in gaining internet access, limiting how marketers can reach them.
- Liquid Death is at it again. This time they are drawing the attention of grandmas everywhere and microdosing them with 6g of sugar and 30mg of caffeine. The brand expanded to a new product category and became an Amazon #1 Best Seller in less than 24 hours. The Director of Digital Detail Retail, Natalie Cotter, discusses how Liquid Death took over the internet, broke Amazon, and murdered thirst with their new Iced Teas.
- That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what "connectivity" means in a digital-only media universe.
- Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.
- Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies.
- Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
- Consumers have little tolerance for disrupted experiences, and 71% say employees expect the same frictionless digital experiences as customers, according to a Catchpoint survey fielded by Forrester Consulting.
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- Business-related network has seen the biggest decline in internet-related activities in the past four years.
- Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports.
- During his 18 years at BMO, Salmon established himself as a leading authority on digital advertising, including pioneering work on Amazon's ad business.
- The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes and behaviors of gamers in GWI's database of 2 billion internet users.
- Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
- Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession.
- "We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expects Congress to pass legislation to rein in big tech companies.
- Experts say there's a lot at stake, and are concerned that AI systems will be used in ways that affect people's livelihoods and well-being in terms of jobs, families, and access to housing and credit.
- Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older.
- According to a study released Thursday by the Digital Citizens Alliance and technology firm NAGRA, about 9 million fixed U.S. broadband subscribers currently subscribe to at least one of 3,500 online "storefronts" retailing Internet Protocol TV services, which enable consumers to stream and download pirated copyrighted movies and TV programming.
- During the first month of lockdown, people in 49 of 85 countries experienced slower mobile internet speeds and people in 44 countries experienced slower broadband speeds, a study released Tuesday finds. * Scandinavia is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties.
- Households that use multiple devices at the same time are more likely to report slower connection speeds -- likely the effect of several people working from home, attending online classes or streaming content at the same time.
- Most have used email to communicate during the crisis, but only a few have tried to reach doctors.
- A fundamental paradox of the digital advertising marketplace is underscored in a new report from programmatic exchange OpenX and The Harris Poll, which shows consumers are far more prone to use the so-called "open web" and to be influenced by advertising there than on "walled gardens" like Google, Facebook and Amazon. It's a paradox, because while the open web comprises an estimated 66% of the time American consumers spend online, it reaps only 40% of digital ad budgets.
- One in six internet users are now actively bypassing ads via some form of ad-blocking tech on either mobile or desktop browsers.
- The standards identify ad experiences beneath a threshold of consumer acceptability, which are most likely to drive consumers to install ad blockers. The study was released Thursday, a day after the Coalition for Better Ads announced standards aimed at short-form video for desktop, mobile web and in-app environments.
- More than half of internet users begin their product search on Amazon when they know of a specific brand name, compared with only 30% who start at Google.
- A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.
- The peak demand for British internet use is 9pm on a Wednesday, an ONS report suggests. The BBC points out that the quietest time is 04.45 each weekday morning.
- New research from the Oxford Internet Institute has found that nearly one in five Britons says that are not internet users, the BBC reports.
- The average person will spend 800 hours using the mobile internet this year, according to the 2019 edition of Zenith's Media Consumption Forecasts. "That's the equivalent of 33 days without sleep or pause," the agency notes, adding that by 2021, per capita consumption with mobile internet will rise to "930 hours, or 39 full days."
- Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household.
