The satellite-based broadband service has the potential to increase the streaming audience in remote areas.
Email is one of the top websites or apps now being utilized, Meltwater reports.
Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.
The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and
what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and
apps.
Parks Associates says just 5% of U.S. internet households have only a pay-TV service and no streaming apps.
Many low-income consumers face barriers in gaining internet access, limiting how marketers can reach them.
Liquid Death is at it again. This time they are drawing the attention of grandmas everywhere and microdosing them with 6g of sugar and 30mg of caffeine. The brand expanded to a new product category
and became an Amazon #1 Best Seller in less than 24 hours. The Director of Digital Detail Retail, Natalie Cotter, discusses how Liquid Death took over the internet, broke Amazon, and murdered thirst
with their new Iced Teas.
That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what "connectivity" means in a digital-only media universe.
Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially
young people.
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies.
Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
Consumers have little tolerance for disrupted experiences, and 71% say employees expect the same frictionless digital experiences as customers, according to a Catchpoint survey fielded by Forrester
Consulting.
Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
Business-related network has seen the biggest decline in internet-related activities in the past four years.
Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports.
During his 18 years at BMO, Salmon established himself as a leading authority on digital advertising, including pioneering work on Amazon's ad business.
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes and behaviors of gamers in GWI's database of 2 billion internet users.
Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession.
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He
expects Congress to pass legislation to rein in big tech companies.
Experts say there's a lot at stake, and are concerned that AI systems will be used in ways that affect people's livelihoods and well-being in terms of jobs, families, and access to housing and credit.
Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older.
According to a study released Thursday by the Digital Citizens Alliance and technology firm NAGRA, about 9 million fixed U.S. broadband subscribers currently subscribe to at least one of 3,500 online
"storefronts" retailing Internet Protocol TV services, which enable consumers to stream and download pirated copyrighted movies and TV programming.
During the first month of lockdown, people in 49 of 85 countries experienced slower mobile internet speeds and people in 44 countries experienced slower broadband speeds, a study released Tuesday
finds. * Scandinavia is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties.
Households that use multiple devices at the same time are more likely to report slower connection speeds -- likely the effect of several people working from home, attending online classes or streaming
content at the same time.
Most have used email to communicate during the crisis, but only a few have tried to reach doctors.
A fundamental paradox of the digital advertising marketplace is underscored in a new report from programmatic exchange OpenX and The Harris Poll, which shows consumers are far more prone to use the
so-called "open web" and to be influenced by advertising there than on "walled gardens" like Google, Facebook and Amazon. It's a paradox, because while the open web comprises an estimated 66% of the
time American consumers spend online, it reaps only 40% of digital ad budgets.
One in six internet users are now actively bypassing ads via some form of ad-blocking tech on either mobile or desktop browsers.
The standards identify ad experiences beneath a threshold of consumer acceptability, which are most likely to drive consumers to install ad blockers. The study was released Thursday, a day after the
Coalition for Better Ads announced standards aimed at short-form video for desktop, mobile web and in-app environments.
More than half of internet users begin their product search on Amazon when they know of a specific brand name, compared with only 30% who start at Google.