Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open Web
- by Joe Mandese @mp_joemandese, March 11, 2020
A fundamental paradox of the digital advertising marketplace is underscored in a new report from programmatic exchange OpenX and The Harris Poll, which shows consumers are far more prone to use the so-called "open web" and to be influenced by advertising there than on "walled gardens" like Google, Facebook and …
