Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "agency"
- Milieu said Griffiths' experience in developing marketing accountability systems and blending tech with media insights will be "central to scaling Milieu's offerings in the U.S."
- The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
- Pullem is based in Tokyo and brings 30 years of global media management experience at agencies and marketers to the role.
- Research from Stagwell's Harris Poll and Eyeo finds that three quarters or more of those surveyed feel frustrated with intrusive online advertising.
- AI's real value, the report finds, lies in its ability to automate routine tasks, freeing up teams for higher-value, strategic work.
- The new "no social socials" campaign from Publicis' LePub is inspired by new research revealing the average adult is stuck six hours daily scrolling on their phone.
- A new report from COMvergence finds that deal activity fell 37% last year for a total of just 52 transactions. From 2016 through 2024 there were 766 acquisitions in the sector.
- TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first choice for TV and video content viewing.
- Recent client losses - including Volvo - and ongoing macro uncertainty weigh on WPP's results.
- Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.
- Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.
- "Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan.
- Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news media.
- The study measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.
- The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
- It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.
- The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most."
- The global survey from Stagwell's NRG research unit found that CEOs outside the U.S. were split on which presidential candidate would boost the global economy.
- The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned media "at some point within their journey to prescription," and 86% trust earned media more than pharma-owned touchpoints.
- Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.
- A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
- Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
- The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
- The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
- Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday.
- Under the revised arrangement, all the holding company's major units - Havas Media Network, Havas Creative Network and Havas Health Network agencies - have access to the YouGov Profiles and YouGov BrandIndex data.
- The report predicts that "AI gatekeepers" will proliferate in the coming years that will help consumers with recurring purchases, vetting ads, promotions and other tasks so they can "more easily make their preference known to brands."
- The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration.
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
- Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also could end up a liability.
