Dentsu finds companies are rushing into the agentic AI space without a viable game plan and "risk not only building inefficient solutions but [also] eroding consumer trust in their brand."
But currently most companies don't understand how to use AI to build customer relationships according to a new report from Stagwell's Code And Theory and "The Wall Street Journal."
As it approaches its decennial next March, the firm now has regional directors across the Americas, Europe, Middle East & Africa and Asia Pacific and measures media expenditures across 50 countries.
The partnership is designed to develop more robust insights around engagement, loyalty, retail strategy, and marketing ROI for clients.
More than two years after launching Madison and Wall, long-time ad industry forecaster Brian Wieser has recruited Magna's Luke Stillman to the team. Both are former Wall Street analysts.
Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the meaning of "live" media experiences under a
rubric consisting of three concentric layers: real-time, social reverb and cultural afterglow.
A new feature of this year's list is the inclusion of a metric that estimates the percentage of a company's revenue derived from fossil fuel contracts. Topping that index is Edelman.
WPP Media's updated Advertising in 2030 report highlights trends as well as the future of media, technology and commerce as viewed by industry experts. Much of it revolves around biometrics and GAI.
Grenz was with pharma giant GSK for nearly a dozen years most recently as vice president-global head of media.
DoubleVerify research shows that agencies spend 26% of their time manually optimizing client campaigns, averaging out to about 10 hours per week for every employee worldwide.
"Welcome to the new age of decision dominance" reads a tag used by Aaru, the researcher partnering with IPG to create an agents-based studio simulating human responses to ads, media and other campaign
variables.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
As part of its ongoing research into the "New America," Ipsos has just released a report on the "American Dream" -- past, present and future. Hint: Its meaning is in the eye of the beholder.
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization as the most impactful trend shaping the industry this year.
Milieu said Griffiths' experience in developing marketing accountability systems and blending tech with media insights will be "central to scaling Milieu's offerings in the U.S."
The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
Pullem is based in Tokyo and brings 30 years of global media management experience at agencies and marketers to the role.
Research from Stagwell's Harris Poll and Eyeo finds that three quarters or more of those surveyed feel frustrated with intrusive online advertising.
AI's real value, the report finds, lies in its ability to automate routine tasks, freeing up teams for higher-value, strategic work.
The new "no social socials" campaign from Publicis' LePub is inspired by new research revealing the average adult is stuck six hours daily scrolling on their phone.
A new report from COMvergence finds that deal activity fell 37% last year for a total of just 52 transactions. From 2016 through 2024 there were 766 acquisitions in the sector.
TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first choice for TV and video content viewing.
Recent client losses - including Volvo - and ongoing macro uncertainty weigh on WPP's results.
Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.
Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.
"Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan.
Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news
media.
The study measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.
The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.