Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "agency"
- It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.
- The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most."
- The global survey from Stagwell's NRG research unit found that CEOs outside the U.S. were split on which presidential candidate would boost the global economy.
- The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned media "at some point within their journey to prescription," and 86% trust earned media more than pharma-owned touchpoints.
- Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.
- A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
- Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
- The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
- The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
- Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday.
- Under the revised arrangement, all the holding company's major units - Havas Media Network, Havas Creative Network and Havas Health Network agencies - have access to the YouGov Profiles and YouGov BrandIndex data.
- The report predicts that "AI gatekeepers" will proliferate in the coming years that will help consumers with recurring purchases, vetting ads, promotions and other tasks so they can "more easily make their preference known to brands."
- The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration.
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
- Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also could end up a liability.
- CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certain brand safety practices.
- The London-based lab is described as a resource to help marketers engage and market to this often ignored 2 billion-plus global demographic.
- It's the seventh consecutive edition of the report in which OMD has been first ranked. Rounding out the top-5-ranked agencies in the report are UM, Starcom, Initiative and EssenceMediacom.
- The Norwell, MA-based media shop is rolling out a new media data-management platform, "FutureSight." Chasin most recently served as chief measurability officer at VideoAmp.
- A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enjoy in-store shopping (78%) as they do online shopping (80%).
- Stagwell said 200,000 new consumers will be added to the survey offering in 2024.
- Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.
- Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.
- Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.
- "Every penny we donate will go to support like-minded candidates and oppose candidates who aim to kill America's advanced technological future," says Andreessen Horowitz's Ben Horowitz.
- Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.
- If you guessed sponsorships, you probably also figured out that it may represent a big opportunity for people already familiar with managing and measuring the ROI of media.
- The results in the new "WorkShift" study indicates three out of four workers are either unfulfilled, checked out or fed up. And only 26% of those surveyed agree their senior leadership understands what motivates them to leave or stay.
- The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
