An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests.
Based at Adelaide University in Australia, the nonprofit Institute bills itself as the world's largest academic center for marketing research.
In 2025, Honda completed a successful launch and landing test of an experimental reusable rocket.
Everybody agrees AI saves time. Agencies believe the saved time should cost clients more.
The VML report advises that brands focus on the basics-competitive pricing, reliable delivery, product availability, and easy shopping-while making it easy for both AI tools and consumers to find and
trust their products.
That's according to a just-released analysis by agency research firm COMvergence.
The research analyzed more than 6,300 award-winning campaigns to see how often creative excellence translated into marketing effectiveness.
The marketing push highlights digital tools for turbulent times on Main Street.
That's according to a new study from agency Croud which also found that 39% of AI users validate AI recommendations across four or more sources before buying.
"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says.
By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4%), Publicis Media (24%), Dentsu (13.1%) and Havas Media (5.7%).
Dentsu says commerce media has reached a point where operational competence supersedes growth.
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.
Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. It allows organizations to extend insight
into more decisions, reduce reliance on internal opinion and bring customer perspective into moments where it was previously absent.
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a "trust tax."
A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be
getting worse.
Price is the most important purchase factor, cited by 75% of car buyers, followed by performance and safety.
Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
The just-published report - the first in a planned series of ongoing studies - also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna
O'Connell.
The capability is being developed via a partnership between Sightly and Vurvey Labs that builds people models and AI personas.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
Last year of course, one deal towered in significance above all others - Omnicom's acquisition of IPG.
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business and consumers by 2030.
According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV.
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system.
The "dysoptimism" cultural perspective, which the agency says balances realism and hope, underpins the report's 100 trends that it identifies across 16 countries and 10 sectors that include culture,
technology, travel, health, retail, and innovation.
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year.