Americans have a dismal view of the national news media. Only 26% have a favorable opinion, while 53% have an unfavorable one, according to American Views 2022: Part 2, a Gallup/Knight Foundation
study released last week.
Everyone's betting on video games as a gateway to expanding their megaplatforms, Bain said in a report.
The combined firms offer research capabilities with a global network and sourcing model.
Sports betting is seen as a key for future growth for TV networks, media companies, and professional sports leagues, to create greater engagement with TV viewers.
Maru's main offering is called Hub, a scalable survey platform that allows marketers to analyze behavioral, transactional, and attitudinal data in the same interface.
Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for leading brands and companies worldwide.
Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will become CEO.
DISQO on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand's products and
Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks.
The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
The all-stock transaction, valued at around $4 billion, will help Zendesk hit sales of $3.5 billion in 2024, it says.
Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says.
A merger will "instantly become the largest home of linear impressions, sourcing 28% of the 2020 U.S. viewing time and 24% of U.S. national advertising," MoffettNathanson Research says.
According to the companies, the combined data assets will provide insights into the shopping habits of almost five billion consumers globally. The acquisition is also complementary to Kantar's U.S.
Ad Intelligence business.
Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak of the COVID-19 pandemic in the second quarter of 2020, but they are beginning
to trend upward again, according to an analysis published by investment banking firm Berkery Noyes.
CrowdLab helps brands field in-the-moment consumer research, the company says.
The acquisition of social media marketing firm Socialbakers by customer engagement platform Astute will allow brands to manage several customer-related functions in one SaaS platform, Astute says.
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple should purchase the privacy search engine DuckDuckGo for about $1 billion to gain ad dollars and put pressure on Google,
according to one report.
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said.
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by
publisher Business Insider, which was acquired by Axel Springer in 2015.
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019,
according to the latest annual tally from consultant Comvergence. That's about half the volume of deals being conducted just a couple of years ago, and is down 57% from 2016, the last year for which
Comvergence discloses data in this year's report.
Despite concerns over the economy and Brexit uncertainty the UK remains the top destination for four in five agencies considering buying other agencies, "Campaign" reports.
The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which will be used to reduce the company's debt.
The sale is part of a three-year streamlining and turnaround plan announced by WPP last December.
As part of the deal, Kantar will be spun out of WPP and placed within a newly created 60-40 joint venture with WPP holding the minority stake.
Following Publicis' acquisition of Epsilon and WPP's sale of a majority stake of Kantar, Nielsen is the last major industry data business under strategic review, and at least one Wall Street firm
expects that to resolve soon, albeit outcome unknown. "We expect [Nielsen] management to offer a bit more than a simple no comment," BMO Capital Markets equities researcher Daniel Salmon writes in an
update sent to investors this morning. Salmon was referring to the publicly traded research firm's second quarter earnings call, which the company has yet to schedule.
The companies announced a definitive agreement early Friday that values the research arm at $4 billion. It will be spun out of WPP into a separate holding structure.
Bain will acquire around 60% of the research unit, which is valued at around $4 billion, leaving WPP with a sizeable 40% minority stake.
WPP on Monday confirmed reports that Bain is entering exclusive talks to acquire a majority stake in research arm Kantar.
Private-equity firm Bain Capital has emerged as the likely suitor to acquire a majority stake in WPP marketing and media research unit Kantar, according to several news reports quoting anonymous
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors today. The sale is "progressing in line with our expectations,"
the company said. A deal is expected by the end of this month, according to reports.