The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
The all-stock transaction, valued at around $4 billion, will help Zendesk hit sales of $3.5 billion in 2024, it says.
Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says.
A merger will "instantly become the largest home of linear impressions, sourcing 28% of the 2020 U.S. viewing time and 24% of U.S. national advertising," MoffettNathanson Research says.
According to the companies, the combined data assets will provide insights into the shopping habits of almost five billion consumers globally. The acquisition is also complementary to Kantar's U.S.
Ad Intelligence business.
Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak of the COVID-19 pandemic in the second quarter of 2020, but they are beginning
to trend upward again, according to an analysis published by investment banking firm Berkery Noyes.
CrowdLab helps brands field in-the-moment consumer research, the company says.
The acquisition of social media marketing firm Socialbakers by customer engagement platform Astute will allow brands to manage several customer-related functions in one SaaS platform, Astute says.
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple should purchase the privacy search engine DuckDuckGo for about $1 billion to gain ad dollars and put pressure on Google,
according to one report.
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said.
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by
publisher Business Insider, which was acquired by Axel Springer in 2015.
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019,
according to the latest annual tally from consultant Comvergence. That's about half the volume of deals being conducted just a couple of years ago, and is down 57% from 2016, the last year for which
Comvergence discloses data in this year's report.
Despite concerns over the economy and Brexit uncertainty the UK remains the top destination for four in five agencies considering buying other agencies, "Campaign" reports.
The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which will be used to reduce the company's debt.
The sale is part of a three-year streamlining and turnaround plan announced by WPP last December.
As part of the deal, Kantar will be spun out of WPP and placed within a newly created 60-40 joint venture with WPP holding the minority stake.
Following Publicis' acquisition of Epsilon and WPP's sale of a majority stake of Kantar, Nielsen is the last major industry data business under strategic review, and at least one Wall Street firm
expects that to resolve soon, albeit outcome unknown. "We expect [Nielsen] management to offer a bit more than a simple no comment," BMO Capital Markets equities researcher Daniel Salmon writes in an
update sent to investors this morning. Salmon was referring to the publicly traded research firm's second quarter earnings call, which the company has yet to schedule.
The companies announced a definitive agreement early Friday that values the research arm at $4 billion. It will be spun out of WPP into a separate holding structure.
Bain will acquire around 60% of the research unit, which is valued at around $4 billion, leaving WPP with a sizeable 40% minority stake.
WPP on Monday confirmed reports that Bain is entering exclusive talks to acquire a majority stake in research arm Kantar.
Private-equity firm Bain Capital has emerged as the likely suitor to acquire a majority stake in WPP marketing and media research unit Kantar, according to several news reports quoting anonymous
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors today. The sale is "progressing in line with our expectations,"
the company said. A deal is expected by the end of this month, according to reports.
London-based Fabula applies machine-learning techniques to network-structured data. The new group will focus on natural-language processing, reinforcement learning, machine-learning ethics,
recommendation systems, and graph deep learning.
Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and earned media and sponsorship.
Ad agencies, as a group, dominated M&A deals for marketing technology companies in 2018. Holding companies and independent agencies made a combined $10.1 billion in mar-tech acquisitions, making
agencies the single largest category of acquirers in 2018.
The firm this year has undertaken an evaluation of its portfolio of holdings with the intent of selling off some assets to streamline operations and reduce debt.
In yet another sign of industry trade consolidation, the Advertising Research Foundation has acquired the Coalition for Innovative Media Measurement, which will remain a free-standing unit focusing on
the conception and development of tools to improve media measurement, as well as advertising research. The move follows some attrition in industry trade groups focused on measurement, including last
year's demise of the Nielsen-funded Council For Research Excellence (CRE), and the Association of National Advertisers (ANA) acquisition the Data & Marketing Association (DMA) earlier this year.
STAT Search Analytics focuses on rank tracking and search engine result page analytics for enterprises and digital agencies. Moz expects to unveil new integrated solutions for enterprises next year.
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standard Media Index released the most current trending data on its ad revenue growth vs. chief audio streaming competitor Spotify and
the radio marketplace overall. For the first eight months of the year, Pandora's had the fastest U.S. ad revenue growth, rising 45% vs. the same period in 2017.
The buy will deepen Perficient's digital marketing portfolio of services, which includes analytics, paid search, search conversion, marketing automation and enterprise digital strategy.
With eight acquisitions during the first six months of the year, Dentsu was the most active of the major agency holding companies on the M&A front during the first half, according to an M&A
benchmarking report released this week by Comvergence. Dentsu's eight purchases represent an aggregate addition of 880 people and $122 million in annualized revenue. On a numeric basis, WPP ranked
second with six acquisitions of mainly smaller organizations and revenue.