Commentary
Stagwell's Marketing Cloud Unit Buys Research Platform Maru Group
- by Richard Whitman , Columnist, October 12, 2022
Stagwell Marketing Cloud has acquired Maru Group a “research as a service” platform. Terms weren’t disclosed.
Maru’s main offering is called Hub, a scalable survey platform that allows marketers to analyze behavioral, transactional, and attitudinal data in the same interface. It processes tens of millions of completed respondent survey forms …
