No candidate this cycle brought such native mastery, authority and authenticity to social channels than Pennsylvania Senatorial candidate John Fetterman. But how does that talent scale into a full
state campaign operation, rapid response to attacks and opportunities, and a massive partner program that helped fund campaigns across the country? Fetterman's Digital Director Sophie Ota explains how
they built a social infrastructure around one man's resonant voice that could scale into a real-time 24/7 messaging machine.
Consumer insights platform Zappi helps brands bring pre-launch consumer insights to their content creation.
The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online.
Mysten Labs announced Thursday that it has raised $300 million in a funding round led by venture capital firm FTX Ventures and additional participation from industry heavyweights like Andreesen
Horowitz (a16z), Binance Labs, Coinbase Ventures and more.
DISQO on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand's products and
The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
"The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting
blame for the riot," NewsGuard's analysts note in the new report.
Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to?
Suzy, a research firm that works with companies including Microsoft, American Express, and Kraft Heinz, has unveiled a qualitative platform for video-based consumer interviews.
The French company, the parent of email service Mailify, plans to continue investing in R&D.
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't.
The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID.