Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "mcommerce"
- Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to?
- UK online retail will leap 30% to be worth GBP75bn by 2024, according to a report by GlobalData featured in "The Drum."
- it may come as a surprise, but Britons have been identified as the world's happiest online shoppers, "Mobile Marketing" reveals. Research from Google and Kantar reveals that an average of 79% are happy with their customer experiences against a global average of 69%.
- After discussing the impact of Brexit on the high street, eMarketer makes an interesting prediction that the proportion of online sales, compared to in-store purchases, will rise to nearly 28% by 2022, up from 22% in 2019.
- The UK is fourth in the world for mobile commerce, according to research from Criteo. Netimperative reveals that the figures show mobile account for just over half of all goods bought online, placing the UK behind Sweden, Norway and Japan.
- At a time when the marketing world is thinking increasingly about the value of consumer time spent with media, and the brands represented on it, new data released today by comScore reveals just how dominant the leader is in the retail category is. Consumers spent 22.6 billion minutes on Amazon, which is more than retailers ranked numbers 2 through 10 combined, according to comScore's just-released "2018 State of the U.S. Online Retail Economy."
