Roughly 85% of CTV impressions delivered in 2021 were across just 10 platforms--and advertisers that used fewer platforms achieved greater unique reach.
A new study of hundreds of ad execs finds they prefer targeting consumers in "laid-back" couch potato mode, versus the "lean-forward" orientation digital media was supposed to deliver.
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.
By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads.
A new report by market research and consulting firm Million Insights says the global social media ad market -- valued at $103 billion in 2020 -- is expected to reach $262.62 billion by 2028.
Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
In the U.S., total annual hours spent in shopping apps (Android phones only) rose 12%, to 2.97 billion, last year.
More than half of consumers say they have been frustrated when they couldn't reply to a message sent by a brand.
Google has been collecting data from Android devices and sending the information to its servers, a research paper finds.
Facebook and Instagram's social commerce ads drive a quarter of shopping traffic for online grocery orders.
What is the value of apps, and how do they help with conversions and connections, especially with consumers deleting or ignoring them once they are downloaded to their mobile phone?
Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant
messaging.
About half of all gamers said they had purchased a brand after seeing or interacting with it in a video game.
Valentine's Day app downloads and sessions reflect more at-home activities that present opportunities for mobile marketers.
Disney+ was the No. 2 streaming app by global app store consumer spend in 2021, second only to YouTube, reports App Annie.
Insights agency Opinium found that 17% of users hold social media companies responsible for managing users' mental health on platforms like Instagram, and 79% say social media companies should take
action to address the negative mental-health effects their products have on users and 55% called for social media companies to do more to remove offensive and toxic content.
Rewarded video ads that offer gamers something of value were the most popular format for gaming apps.
Audience attention was more divided as the photo-sharing app added more video features.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully
targeting SMB users to expand their audience and increase brand awareness and conversions through performance video.
YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie.
Mobile represented 70% of digital ad spend growth last year, and its dominance is expected to continue in 2022, says App Annie's latest annual report on mobile trends.
The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
Financial-services businesses will drive the growth in local mobile advertising.
A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree.
Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement service that accounts for age and gender information, spanning
across all screens: linear TV, connected TV, computer and mobile.
Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the rise, and 86% of media experts see it as a key
opportunity in the year ahead," reports Integral Ad Science, based on a new survey of digital advertising and media execs.
Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends.