Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "mobile"
- A small portion of those delisted CTV apps sold advertising through open programmatic offers.
- Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest vector for fraud and why the ad industry has taken its eyes off the ball.
- Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that.
- Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million website visits since the company released its bot at the end of November.
- Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
- Personal music downloads and streaming music services are also popular among mobile consumers.
- Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.
- Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz Research study.
- Two-thirds of television viewers said they look at a second screen or device -- such as a tablet, phone or laptop -- while watching TV.
- A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of "SuperUsers" emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, drive SEO, customer support, and even beta testers. Visible Wireless Community Lead, David Sandoval, shares the learnings and benefits from DIY social.
- Ad-supported video accounts for two of those hours, according to Parks Associates surveys.
- The share of ad spending going to CTV will rise from an average of 11.3% this year to 16.3% in 2023.
- The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
- The average time spent online is eight hours a day, engaged in activities with a smartphone, tablet or computer.
- Apps without a privacy policy were more likely to share data with advertisers about mobile users.
- Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
- Youth in intact families tend to spend more family time without digital distractions.
- Instagram announced on Wednesday that it is testing an in-app tool that will allow a percentage of its global users to schedule posts and Reels.
- Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season.
- Spending is seeing some leveling off from its pandemic-driven boost, although it remains higher than it was pre-pandemic.
- While iOS 16 users drive 21.2% of total iPhone traffic, they only see 18.4% of invalid traffic.
- Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
- While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because Americans have been given greater control over privacy settings by Apple, Google and others.
- Eighty-nine percent of Generation Z and 85% of millennial consumers said they watch video on their phones.
- Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
- Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
- While Roku is still by far No. 1, several smaller competitors gained streaming hours and share in the quarter.
- Half of adults watch daily on a mobile phone. And SVODs per household now average 3.9, finds Leichtman survey.
- After the spike in pandemic growth, consumers are redirecting some of their spend away from apps and back to activities like travel and restaurants.
- The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen.
