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Search results for "mobile"
- When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.May 13, 2025 Tags: ad performance measurement, ad targeting, advertising, attribution, conversion cycle, ctr, data, digital, impressions, location-based, media measurement, mobile, performance marketing, privacy, research, search, start-ups, venture capital
- Ad recall and viewer engagement have reached new lows in today's second-screening landscape.April 30, 2025 Tags: addressable tv, advanced tv, apple tv+, cable tv, cmmr, connected tv, ctv, directv, fubotv, google tv, itv, linear tv, mobile, programmatic tv, tv, tv everywhere
- Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.January 22, 2025 Tags: ad technology, android, apps, china, engagement, featured apps, gaming, media buying, mobile, online publishing, operating system, path to purchase, publishing, purchase intent, research, retail, revenue, search, television, voice search
- Mobile shopping was highest on Christmas Day, driving 65% of online sales.
- New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.October 2, 2024 Tags: ai, android, artificial intelligence, bing, chatbots, consumer experience, digital, google, media measurement, meta, microsoft, mobile, research, search
- A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile.September 26, 2024 Tags: advertising, comcast, content, demographics, messaging, mobile, research, streaming, television, video
- A recent ARF report says 6% of U.S. households watch TV "exclusively" on mobile devices -- a million more than in 2022.June 24, 2024 Tags: advertising, audience measurement, live streaming, media measurement, mobile, research, streaming, subscriptions, television
- Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.June 21, 2024 Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
- Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
- LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.March 18, 2024 Tags: apps, business media, digital, gaming, microsoft, mobile, research, social media, social networking, television
- People who play mobile puzzle or action games have a greater affinity for media and entertainment than do people who play mobile word or card games.
- Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and that reach number was virtually flat.February 8, 2024 Tags: advertising, connected tv, data, media measurement, mobile, ott, research, streaming, television
- There's an ironic paradox in new research released today that speaks volumes about the future of technological adoption, and especially how we research it.
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.January 30, 2024 Tags: advertising, apps, baby boomers, consumer, consumer experience, data, data sharing, demographics, gen x, gen z, iab, iab mobile, internet, millennials, mobile, research, web sites
- Surveys are shorter than they were, accommodating the increased use of mobile.
- The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these elections.December 20, 2023 Tags: ad campaign, ai, artificial intelligence, digital, digital content, generative ai, mobile, policy, politics, research, search, user-generated content, youtube
- Rationalizing investment in these fast-growing networks is still far too tricky for advertisers.
- Salesforce data shows mobile has become the remote control for shopping, said Salesforce VP/GM of Retail Rob Garf. Mobile and social have become the entry point for consumers to engage with the brand.November 24, 2023 Tags: ad buys, advertising, brand marketing, ecommerce, holiday, marketing, media, media buying, mobile, mobile payments, research, search
- Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.November 21, 2023 Tags: ad optimization, advertising, attention, data, data management, digital, marketing, media measurement, metrics, mobile, research, revenue, search, social media, video, viewability
- IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CTV, in-app mobile and desktop traffic, finds a new report.
- Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.September 26, 2023 Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
- Many low-income consumers face barriers in gaining internet access, limiting how marketers can reach them.
- Streaming also ranks as the top medium for watching holiday content, per new LG Ads' survey.
- Eighty-three percent of shoppers said they host or attend watch parties at home at least once a season.September 5, 2023 Tags: cmmr, facebook, football, instagram, mobile, path to purchase, research, social media, sports, television, tiktok, video
- "Convenience, loyalty programs, and strategic mobile app implementation emerge as key growth drivers for the QSR industry," according to InMobi.
- Non-traditional TV usage of smart TV continues to evolve, with consumers using their modern TV sets for other media functions, Hub Entertainment Research says.
- "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media attention benchmarks.August 1, 2023 Tags: advertising, agency, attention, audio, digital, media measurement, metrics, mobile, performance marketing, podcasts, radio, research, search, social media, streaming, video, voice search
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.July 19, 2023 Tags: african american, apps, cause-related, digital, diversity, gay/lesbian, instagram, mental health, mobile, non profit, research, social media, teens, tiktok, twitter, youtube
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.