Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "mobile"
- Roughly 85% of CTV impressions delivered in 2021 were across just 10 platforms--and advertisers that used fewer platforms achieved greater unique reach.
- A new study of hundreds of ad execs finds they prefer targeting consumers in "laid-back" couch potato mode, versus the "lean-forward" orientation digital media was supposed to deliver.
- Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
- The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.
- By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
- Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads.
- A new report by market research and consulting firm Million Insights says the global social media ad market -- valued at $103 billion in 2020 -- is expected to reach $262.62 billion by 2028.
- Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
- In the U.S., total annual hours spent in shopping apps (Android phones only) rose 12%, to 2.97 billion, last year.
- More than half of consumers say they have been frustrated when they couldn't reply to a message sent by a brand.
- Google has been collecting data from Android devices and sending the information to its servers, a research paper finds.
- Facebook and Instagram's social commerce ads drive a quarter of shopping traffic for online grocery orders.
- What is the value of apps, and how do they help with conversions and connections, especially with consumers deleting or ignoring them once they are downloaded to their mobile phone?
- Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.
- About half of all gamers said they had purchased a brand after seeing or interacting with it in a video game.
- Valentine's Day app downloads and sessions reflect more at-home activities that present opportunities for mobile marketers.
- Disney+ was the No. 2 streaming app by global app store consumer spend in 2021, second only to YouTube, reports App Annie.
- Insights agency Opinium found that 17% of users hold social media companies responsible for managing users' mental health on platforms like Instagram, and 79% say social media companies should take action to address the negative mental-health effects their products have on users and 55% called for social media companies to do more to remove offensive and toxic content.
- Rewarded video ads that offer gamers something of value were the most popular format for gaming apps.
- Audience attention was more divided as the photo-sharing app added more video features.
- The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully targeting SMB users to expand their audience and increase brand awareness and conversions through performance video.
- YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie.
- Mobile represented 70% of digital ad spend growth last year, and its dominance is expected to continue in 2022, says App Annie's latest annual report on mobile trends.
- The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
- Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
- Financial-services businesses will drive the growth in local mobile advertising.
- A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree.
- Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement service that accounts for age and gender information, spanning across all screens: linear TV, connected TV, computer and mobile.
- Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the rise, and 86% of media experts see it as a key opportunity in the year ahead," reports Integral Ad Science, based on a new survey of digital advertising and media execs.
- Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends.
