A small portion of those delisted CTV apps sold advertising through open programmatic offers.
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest
vector for fraud and why the ad industry has taken its eyes off the ball.
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that.
Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million website visits since the company released
its bot at the end of November.
Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
Personal music downloads and streaming music services are also popular among mobile consumers.
Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.
Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz
Two-thirds of television viewers said they look at a second screen or device -- such as a tablet, phone or laptop -- while watching TV.
A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of "SuperUsers" emerged, Visible started
seeing a strategy for a self-run community that could have solid KPIs, drive SEO, customer support, and even beta testers. Visible Wireless Community Lead, David Sandoval, shares the learnings and
benefits from DIY social.
Ad-supported video accounts for two of those hours, according to Parks Associates surveys.
The share of ad spending going to CTV will rise from an average of 11.3% this year to 16.3% in 2023.
The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets
will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
The average time spent online is eight hours a day, engaged in activities with a smartphone, tablet or computer.
Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
Youth in intact families tend to spend more family time without digital distractions.
Instagram announced on Wednesday that it is testing an in-app tool that will allow a percentage of its global users to schedule posts and Reels.
Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season.
Spending is seeing some leveling off from its pandemic-driven boost, although it remains higher than it was pre-pandemic.
While iOS 16 users drive 21.2% of total iPhone traffic, they only see 18.4% of invalid traffic.
Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because Americans have been given greater control over privacy settings by Apple, Google and
Eighty-nine percent of Generation Z and 85% of millennial consumers said they watch video on their phones.
Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
While Roku is still by far No. 1, several smaller competitors gained streaming hours and share in the quarter.
Half of adults watch daily on a mobile phone. And SVODs per household now average 3.9, finds Leichtman survey.
After the spike in pandemic growth, consumers are redirecting some of their spend away from apps and back to activities like travel and restaurants.
The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the