Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
Expect to see more retention marketing, including email, and higher investment in customer experience.
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to
A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports.
Don't send B2C emails this Friday, and avoid sending emails on Easter Sunday. But that's only the beginning, an updated report implies.
Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company.
Consumers have a host of concerns, from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15 countries.
Engagement is the top strategic objective for over half of all email marketers, Ascend2 finds in a study.