Search results for "b2c"

• Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
  Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories, regions, and B2B or B2C companies.
  April 15, 2025  Tags: ai, artificial intelligence, b2b, b2c, blogging, brands, content, data, new products, news, online publishing, publishing, research, reviews, search
• An AI Performance-Based Search Company That Is Different
  Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
  June 21, 2024  Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
• Google To Give Up Some Search Lead To Microsoft Bing In 2024
  Forrester Research released predictions Tuesday for advertising and media, including one that generative AI will help Google sustain its dominance in search and as a "source of truth," despite giving up a small number of queries to Microsoft Bing.
  October 31, 2023  Tags: ad spending, advertising, artificial intelligence, b2c, bing, forecast, generative ai, google, media, microsoft, research, search
• Topic Talk: Study Shows What Marketers Are Researching
  Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
  October 13, 2023  Tags: artificial intelligence, b2b, b2c, brand safety, brands, budgets, email, generative ai, personalization, research, web sites
• The AI Drill: How Email Teams Are Using It, And The Hurdles They Face
  Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report.
  August 2, 2023  Tags: artificial intelligence, b2b, b2c, data, email, metrics, privacy, research, technology
• Marketers Favor Customer Acquisition Over Retention, Despite Shaky Outlook
  Marketers say they are investing in technologies to speed up and customize interactions with customers.
  May 30, 2023  Tags: b2c, cmmr, conversion cycle, loyalty
• Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
  More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
  December 13, 2022  Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
• The Content Diet: How Brands Are Trying To Engage Consumers
  Interactive email is rated the most effective channel in driving engagement, Ascend2 reports.
  October 5, 2022  Tags: b2b, b2c, content, content marketing, digital, email, interactive, research
• Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
  There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of inventory and plan to put more items on sale.
  June 29, 2022  Tags: amazon, amazon prime, b2b, b2c, back-to-school, consumer experience, demographics, digital, ecommerce, loyalty, online, personalization, promotion, recommendations, research, retail, search, trends
• B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
  Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
  November 2, 2021  Tags: b2c, brands, customer experience, customer service, ecommerce, email, france, performance marketing, research, social media, uk
• The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
  Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
  October 20, 2021  Tags: b2c, brands, consumer, email, research, trust-based marketing
• CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
  Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
  July 14, 2021  Tags: advertising, analytics, b2b, b2c, budgets, cmo, covid-19, digital, ecommerce, media buying, research, search
• Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
  Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
  April 15, 2021  Tags: automation, b2b, b2c, customer experience, email, research
• What's Up For 2121: Forrester Makes Tech Predictions
  Expect to see more retention marketing, including email, and higher investment in customer experience.
  October 27, 2020  Tags: artificial intelligence, b2c, chatbots, customer experience, digital, email, forecast, martech, research
• OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
  Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to OpenX data.
  October 7, 2020  Tags: advertising, b2b, b2c, budgets, cause-related, content issues, covid-19, digital, digital content, gen z, millennials, research, search
• Charting The Journey: The Hurdles In Mapping The Customer Path
  A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports.
  August 31, 2020  Tags: b2b, b2c, customer experience, email, path to purchase, research
• Don't Email This Friday Or Easter Sunday, Worldata Calendar Suggests
  Don't send B2C emails this Friday, and avoid sending emails on Easter Sunday. But that's only the beginning, an updated report implies.
  April 9, 2020  Tags: b2b, b2c, email, holiday, research
• Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
  Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company.
  October 1, 2019  Tags: analytics, b2c, call-based ads, data management, digital, google, media buying, paid search, research, search
• UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research
  Consumers have a host of concerns, from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15 countries.
  August 9, 2019  Tags: amazon, asia, b2b, b2c, data management, digital, ecommerce, europe, privacy, research, search, social media
• Marketers Say They're Getting Better At Email, But Challenges Remain
  Engagement is the top strategic objective for over half of all email marketers, Ascend2 finds in a study.
  March 12, 2018  Tags: b2b, b2c, email, research, strategy
• From Bots to Trucks the Untapped Potential of Moving Audiences
  There's an untapped potential when building connections in new environments, outside of the home. Move over TV spots on living room walls, enter AI-driven robots, mobile billboard trucks and programmatic DOOH. Ly Tran, Founder & CEO of Stiletto Collective, will share how Stiletto Collective tapped "OOH" in creative ways for B2C brands Rambler Sparkling Water and Rita's Italian ice and even a highly specialized B2B brand Limb Lab.
    Tags: artificial intelligence, b2c, beverages, brands, creative, digital-out-of-home, food, mobile, tv, water