Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories,
regions, and B2B or B2C companies.
Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
Forrester Research released predictions Tuesday for advertising and media, including one that generative AI will help Google sustain its dominance in search and as a "source of truth," despite giving
up a small number of queries to Microsoft Bing.
Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report.
Marketers say they are investing in technologies to speed up and customize interactions with customers.
More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
Interactive email is rated the most effective channel in driving engagement, Ascend2 reports.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
Expect to see more retention marketing, including email, and higher investment in customer experience.
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to
OpenX data.
A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports.
Don't send B2C emails this Friday, and avoid sending emails on Easter Sunday. But that's only the beginning, an updated report implies.
Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company.
Consumers have a host of concerns, from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15 countries.
Engagement is the top strategic objective for over half of all email marketers, Ascend2 finds in a study.
There's an untapped potential when building connections in new environments, outside of the home. Move over TV spots on living room walls, enter AI-driven robots, mobile billboard trucks and
programmatic DOOH. Ly Tran, Founder & CEO of Stiletto Collective, will share how Stiletto Collective tapped "OOH" in creative ways for B2C brands Rambler Sparkling Water and Rita's Italian ice and
even a highly specialized B2B brand Limb Lab.