Search results for "b2c"

• Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
  More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
  December 13, 2022  Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
• The Content Diet: How Brands Are Trying To Engage Consumers
  Interactive email is rated the most effective channel in driving engagement, Ascend2 reports.
  October 5, 2022  Tags: b2b, b2c, content, content marketing, digital, email, interactive, research
• Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
  There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of inventory and plan to put more items on sale.
  June 29, 2022  Tags: amazon, amazon prime, b2b, b2c, back-to-school, consumer experience, demographics, digital, ecommerce, loyalty, online, personalization, promotion, recommendations, research, retail, search, trends
• B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
  Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
  November 2, 2021  Tags: b2c, brands, customer experience, customer service, ecommerce, email, france, performance marketing, research, social media, uk
• The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
  Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
  October 20, 2021  Tags: b2c, brands, consumer, email, research, trust-based marketing
• CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
  Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
  July 14, 2021  Tags: advertising, analytics, b2b, b2c, budgets, cmo, covid-19, digital, ecommerce, media buying, research, search
• Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
  Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
  April 15, 2021  Tags: automation, b2b, b2c, customer experience, email, research
• What's Up For 2121: Forrester Makes Tech Predictions
  Expect to see more retention marketing, including email, and higher investment in customer experience.
  October 27, 2020  Tags: artificial intelligence, b2c, chatbots, customer experience, digital, email, forecast, martech, research
• OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
  Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to OpenX data.
  October 7, 2020  Tags: advertising, b2b, b2c, budgets, cause-related, content issues, covid-19, digital, digital content, gen z, millennials, research, search
• Charting The Journey: The Hurdles In Mapping The Customer Path
  A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports.
  August 31, 2020  Tags: b2b, b2c, customer experience, email, path to purchase, research
• Don't Email This Friday Or Easter Sunday, Worldata Calendar Suggests
  Don't send B2C emails this Friday, and avoid sending emails on Easter Sunday. But that's only the beginning, an updated report implies.
  April 9, 2020  Tags: b2b, b2c, email, holiday, research
• Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
  Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company.
  October 1, 2019  Tags: analytics, b2c, call-based ads, data management, digital, google, media buying, paid search, research, search
• UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research
  Consumers have a host of concerns, from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15 countries.
  August 9, 2019  Tags: amazon, asia, b2b, b2c, data management, digital, ecommerce, europe, privacy, research, search, social media
• Marketers Say They're Getting Better At Email, But Challenges Remain
  Engagement is the top strategic objective for over half of all email marketers, Ascend2 finds in a study.
  March 12, 2018  Tags: b2b, b2c, email, research, strategy