New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google
Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the
coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
OpenAI has announced Sora, a new text-to-video model that is able to generate movie-like, brief 1080p videos from typed prompt responses.
One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory
times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
OpenAI changed the fine print in its use policy that eliminates text related to the tech for military and war, as a report links Baidu's AI tech to China's military research.
Surveys are shorter than they were, accommodating the increased use of mobile.
Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
The Microsoft Bing Chatbot powered by AI is being injected with malicious ads that promote fake download sites to distribute malware.
Google's robotics and AI company DeepMind is testing a new tool that could soon become a "personal life coach" for those seeking answers. Google earlier this year merged its Brain team from Google
Research with DeepMind.
Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a
Reuters/Ipsos poll found.
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public
scrutiny of generative AI tech.
People who are most familiar with AI tend to have the most favorable opinion of its use in marketing.
How people craft prompts to get more information from ChatGPT ranges from simple messages to long and elaborate descriptions using action words and nouns.
People tend to trust humans more for complex interactions, such as seeking the expertise of a financial adviser or doctor.
A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best
response.
Marketers see many ways to use the technology behind ChatGPT.
The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.
Bing users on desktop can now talk to the chatbot and it will reply audibly. Microsoft has rolled out voice support for the search engine's chatbot on the Edge browser for desktop. It's based on
generative AI.
Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent
bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.
The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI.
ChatGPT is being challenged by Microsoft’s Bing and Google Bard. Which AI chatbot is the most helpful to users? Here is an analysis.
Google has updated math and logic capabilities in its chatbot Bard by incorporating advancements developed in its Pathways Language Model, a large language model similar to GPT.