Expect to see more retention marketing, including email, and higher investment in customer experience.
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population,
among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years.
The chatbot is trained on data mined and filtered from public domain social media conversations with a focus on understanding the context of a conversation to provide a reasonable reply.
If not, customers may be disappointed, according to new research from Publicis Media on the AI-driven platforms that marketers are increasingly embracing.
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search;
and 6%, video search.
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report.
Search marketers may need to rethink the use of bots and automated services, which create a disconnect and fail to emotionally connect the person with the brand.
Few people are very comfortable with AI-based interactions with brands, and many worry about more dire problems, Pegasystems reports.
Nearly half of British consumers find chatbots "annoying" according to research from Acquia today. According to Netimperative, the research further claims that three in four people find them
Half of us find them annoying and three in four agree they are impersonal, yet 80% of CMOs are rolling them out.