Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "chat"
- The Microsoft Bing Chatbot powered by AI is being injected with malicious ads that promote fake download sites to distribute malware.
- Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a Reuters/Ipsos poll found.
- The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open approach to sharing technology.
- How people craft prompts to get more information from ChatGPT ranges from simple messages to long and elaborate descriptions using action words and nouns.
- A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best response.
- The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.
- Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence will impact the ability to maintain an open internet.
- Bing users on desktop can now talk to the chatbot and it will reply audibly. Microsoft has rolled out voice support for the search engine's chatbot on the Edge browser for desktop. It's based on generative AI.
- Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using generative AI technology to deliver otherworldly scenes instead of written answers.
- The chief marketing application is behavioral segmentation, Sprout Social reports.
- Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
- The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI.
- Google has updated math and logic capabilities in its chatbot Bard by incorporating advancements developed in its Pathways Language Model, a large language model similar to GPT.
- The Acxiom CEO sees generative AI tech as transformative for advertising, and says the underlying technology must be understood to create benefits for marketers and brands. "You can argue that chatbots are the world's best plagiarist," he said. "They lack creativity, as they simply copy the existing work products and content."
- "Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already passed misinformation's equivalent of a Turing test.
- UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs are coming down rapidly, including OpenAI stating that it had managed to reduce costs for ChatGPT by 90% over December through March.
- Google's Universal Speech Model is a critical first step toward creating AI that can understand and translate 1,000 languages. Earlier this week, Google shared details of its AI universal speech model designed to understand hundreds of spoken languages.
- HubSpot is launching two OpenAI-powered tools today to help marketing, sales and customer service professionals "work smarter, not harder" -- Content Assistant, to help rapidly create and share quality content, and ChatSpot.ai to complete tasks using a natural-language chat-based user experience.
- Market and audience research firm GWI found that in advertising, 22% are interested in AI, but 18% are concerned about the technology.
- As data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers need to know what to expect.
- Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because of the minimal computing power it requires to test new approaches, further research in the field and explore new use cases for AI.
- Are advanced language learning models the future of how people will search to find information online? Language learning platform Preply did some research. Here's what it found.
- Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million website visits since the company released its bot at the end of November.
- This is the third deal in Microsoft's long-standing partnership with OpenAI. Now, Microsoft will commit more money to "advance cutting-edge AI research and democratize AI as a new technology platform," said Microsoft CEO Satya Nadella in a blog post.
- Treegoat Media says its technology unlocks the value of content trapped in long-form media, detects subjectivity and provides an objective evaluation free of preconceptions and bias. Tony Hill, founder of several startups, tweeted that "one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and #SEO." The screenshot in the tweet shows a blurb that reads "this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff."
- The chatbot is trained on data mined and filtered from public domain social media conversations with a focus on understanding the context of a conversation to provide a reasonable reply.
