Search results for "future of media"

• Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
  More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.
  May 12, 2023  Tags: ad spending, ad technology, advertising, agency, attention, audience targeting, brands, cookie tracking, cookies, data, digital, digital marketing, future of media, performance marketing, privacy, research, tracking
• How 5G Will Transform Video Within 5 Years
  By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
  May 3, 2022  Tags: broadcasting, forecast, future of media, metaverse, mobile, research, streaming, technology, television, video, wireless
• Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
  The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students in a study agree that the ability to write software code is either equally or more valuable than learning a foreign language for their future career choices.
  February 17, 2022  Tags: advertising, analytics, data, digital, digital marketing, education, educational, future of media, language, research, search, technology, uk
• Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
  The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media.
  January 18, 2022  Tags: advertising, agency, brands, digital, future of media, media, podcasts, research
• Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
  Characterizing the pandemic as a "lab scenario" for the media industry, Nielsen's head of product strategy said there has never been such a concentrated period of consumer adoption of new and potentially disruptive media technologies, and that it's unclear how much of it will be sustainable and how much consumers will return to more "normal" patterns of behavior.
  April 24, 2020  Tags: advertising, cmmr, covid-19, digital, future of media, nielsen, research, streaming, technology, television
• UK Hits Media Saturation Point -- What Next?
  Nine and a half hours is all we have to give -- so what next for traditional channels as digital keeps growing?
  May 1, 2018  Tags: digital, digital content, future of media, london, mobile, research, uk
• Advertising Falls To Lowest Share Of Time Spent With Media Ever
  Even as consumer time spent with media continues to expand -- inching up 0.3% last year -- the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018 edition of an annual report tracking and forecasting consumer media usage. The study, which was previewed by Research Intelligencer, comes as a major industry futurist -- Publicis' Rishad Tobaccowala predicts ad-supported media exposure is about to experience a cliff effect, declining as much as 30% over the next five years as consumers shift their attention to non-ad-supported media. The good news is the total amount of time Americans spent consuming media rose to 70.7 hours per week last year. The bad news for Madison avenue is that the share of time spent with ad-supported media fell to 44.4%, it's lowest point ever.
  March 1, 2018  Tags: advertising, consumer, content marketing, digital, forecast, future of media, media, media measurement