Search results for "metaverse"

• McKinsey: Marketing Is Among Most Popular Metaverse Actvities For Business
  About two-thirds of sensior executives said they had implemented metaverse features in campaigns.
  June 15, 2022  Tags: advertising, cmmr, metaverse
• Meta Halts Multiple Metaverse-Related Hardware Projects
  Meta is citing rising costs of its metaverse-unit Reality Labs as well as a tightening economy. Tech products like these are an integral part of Meta's move toward Web 3.0 and its focus on opening retail stores to sell its metaverse hardware.
  June 10, 2022  Tags: augmented reality, connected devices, digital, meta, metaverse, mobile, research, wearable technology
• Emerging Countries Show Most Enthusiasm For Metaverse
  More than two-thirds of adults in China, India, Peru, Saudi Arabia and Colombia have positive feelings about virtual environments.
  June 8, 2022  Tags: cmmr, metaverse
• Two-Thirds Of Marketers Plan To Invest More In Social, Web3
  About 67% of 500 marketers recently polled by Sprout Social plan to invest at least a quarter of their budgets in metaverse tactics related to the evolution of social media over the next year.
  June 6, 2022  Tags: augmented reality, customer experience, digital, metaverse, research, social media, video, virtual reality, youtube
• Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
  The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what they do think about.
  May 26, 2022  Tags: digital, metaverse, research, search, sustainability, technology
• Digital Experiences Set Stage For Brands In Metaverse
  People who are familiar with the term "metaverse" tend to be more amenable to the idea of experiencing virtual events.
  May 12, 2022  Tags: cmmr, events, metaverse
• How 5G Will Transform Video Within 5 Years
  By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
  May 3, 2022  Tags: broadcasting, forecast, future of media, metaverse, mobile, research, streaming, technology, television, video, wireless
• Berlin Cameron Study Reveals Women's Participation, Views On Metaverse, NFT Investments
  Creative agency Berlin Cameron partnered with personal growth platform Luminary and research platform Persky in a survey that reveals women's representation in -- and views on -- the metaverse and NFT investments.
  March 29, 2022  Tags: agency, digital, metaverse, research, technology, women
• Consumers Show Interest In Connecting Virtually Through Metaverse
  The pandemic led many people to discover some of the advantages of remote work and virtual interactions.
  March 28, 2022  Tags: augmented reality, cmmr, meta, metaverse, virtual reality
• Older Americans Are Asking: What's A Metaverse?
  Teens are most interested in new virtual experiences in gaming, TV/movies and shopping, while 45% of those over 54 are not interested in virtual experiences, a study by Toluna finds. Nearly half of teens and 25% of those 18 and up said they know what the metaverse is, while 54% of those over 54 had no idea what it is.
  March 2, 2022  Tags: consumer experience, content, digital, entertainment, metaverse, research, technology, teens, virtual reality
• Spending On 'In-Real Life' Media Bucks Metaverse Hype
  More than half of marketing executives said they planned to either increase or maintain OOH spending this year.
  February 24, 2022  Tags: augmented reality, cmmr, digital-out-of-home, metaverse, out-of-home, outdoor, virtual reality