KPMG: Metaverse Awareness Up To 56%, As Paid Streaming Love Affair Cools
- by Karlene Lukovitz @KLmarketdaily, October 12, 2022
More than half (56%) of U.S. adults say they are aware of the metaverse — although just 8% have actually engaged with it, according to KPMG’s latest Consumer & Media report.
Claimed metaverse awareness is fairly high across generations: 66% among Gen Z, 65% among millennials, 53% among Gen X …
