20% Of Media Buyers Report Investing In The Metaverse
- by Karlene Lukovitz @KLmarketdaily, November 18, 2022
A relatively substantial 20% of brand and agency media decision-makers are already investing in the metaverse for marketing in some shape or form, and another 36% are considering such investments, according to the Interactive Advertising Bureau’s just-released 2023 outlook survey.
Still, 44% report that they are not even considering the …
