Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "management"
- Ahead of its annual summit next week, the ARF's CIMM unit has promoted Tameka Kee to SVP-programming and operations and hired Evan Cohen as SVP-projects and strategic initiatives.
- Meta's next steps toward investing in AI include a focus on plans to open-source the emerging technology, build an infrastructure, fuse its two leading AI research groups and connect Meta's efforts to its ongoing metaverse development vision, Zuckerberg says.
- Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired it in 1998.
- Only 14% of media buyers said they consider X a preferred partner, compared with 37% for social media more broadly.
- As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science at iSpot for TV and video-measurement products at iSpot.
- Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics.
- Not surprisingly, the board's questions were mostly about the impact AI will have explicitly on agency creative, media and overall management.
- As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.
- Returning CEO Bob Iger's goal to put "more decision-making back in the hands of our creative teams and rationalize costs" reflects the decentralization in creative decision-making seen during much of Iger's original tenure as CEO from 2005-2020.
- MRI-Simmons is one of the main sources for data, insights and consumer trends used by advertisers and agencies to plan media buys.
- Media and marketing executives blamed a lack of training and talent management for the dearth in skills.
- The biggest moves will come with realignment as Jon Diament, Karen Grinthal and Greg Regis divide responsibilities among the company's more than 20 cable TV networks. Reports last month suggested the new Warner Bros. Discovery would cut around 30% of its ad force as part of the goal CEO David Zaslav outlined to investors, to achieve $3 billion in synergistic savings as a result of the merger.
- Omnicom Media Group has the best "current offering," but Publicis Media Group leads on "strategy" and GroupM in "market presence," according to findings of a new "Forrester Wave" analysis.
- When omicron began surging in December, Ro became an unlikely destination for rapid Covid tests. With plenty of tests in stock, Ro strategized a CRM campaign to spread the word. In this fireside chat with Amy Heir, Ro's Senior Director of CRM, you'll learn how Ro navigated the CRM push for rapid Covid tests and prioritized segmentation. Amy will share the steps her team took to make sure Ro could get tests in everyone's hands. She'll touch on targeting, knowing your customer, testing, and more.
- Horizon tapped long-time B2B marketing exec Chris Hummel to run its new unit.
- Polewarczyk joins PathFactory from Forrester, where she led B2B content research.
- Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will become CEO.
- Executive search firm Spencer Stuart has been retained to handle the search process.
- USIM worked with Roku to help solve the problem of generating foot traffic during the pandemic by providing a new ecommerce strategy to offset the reluctance of consumers in the market to return to in-person shopping.
- A changed business model can be likened to a new frontier, says Shelley Stewart III, McKinsey partner and leader of the firm's Institute for Black Economic Mobility. To pursue additional growth, he believes companies need to "look outside of the core."
- Long-time media industry researcher Jane Clarke is retiring as managing director of CIMM. Consultant Jon Watts is succeeding her.
- Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
- Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as vice president of business intelligence.
- Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on the role of Non-executive Chairman of the Worldpanel business. Most recently Bacuvier was Group CEO of dunnhumby Ltd, the retail and CPG customer data analytics company. Prior to dunhumby, Bacuvier was at Google for more than a decade, holding a number of senior roles, including vice president advertising solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region. Kantar is owned by Bain Capital and WPP.
- CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
- Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired last month.
- Marketing and media research giant Kantar has reached outside the industry for a new CEO, naming Chris Jansen to fill the spot, which has been vacant since Alexis Nasard stepped down in April, after just four months on the job.
- Concurrently MWG announced the launch of the agency's "Truth Engine," a proprietary tool that provides access across the network to the insights identified by Truth Central, since its inception ten years ago.
- Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president of Geopath, the advertising and media industry's only media measurement organization jointly overseen by advertisers, agencies and media suppliers.
- DiMarco will help steer the company into greater adoption of measurement that can compare TV results with video on social media.
