Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "management"
- Long-time media industry researcher Jane Clarke is retiring as managing director of CIMM. Consultant Jon Watts is succeeding her.
- Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
- Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as vice president of business intelligence.
- Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on the role of Non-executive Chairman of the Worldpanel business. Most recently Bacuvier was Group CEO of dunnhumby Ltd, the retail and CPG customer data analytics company. Prior to dunhumby, Bacuvier was at Google for more than a decade, holding a number of senior roles, including vice president advertising solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region. Kantar is owned by Bain Capital and WPP.
- CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
- Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired last month.
- Marketing and media research giant Kantar has reached outside the industry for a new CEO, naming Chris Jansen to fill the spot, which has been vacant since Alexis Nasard stepped down in April, after just four months on the job.
- Concurrently MWG announced the launch of the agency's "Truth Engine," a proprietary tool that provides access across the network to the insights identified by Truth Central, since its inception ten years ago.
- Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president of Geopath, the advertising and media industry's only media measurement organization jointly overseen by advertisers, agencies and media suppliers.
- DiMarco will help steer the company into greater adoption of measurement that can compare TV results with video on social media.
- Jed Myer will oversee media products, while Susan Lauinger will oversee advertiser products for North America.
- Moldafsky will be responsible for all marketing including global brand strategy and management, product marketing, media, research and analytics, meetings, events and sponsorships and reputation.
- Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV dataset" for media buyers and sellers, delivery providers and other vendors -- in the new position.
- Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vp, marketing, a new position where he will focus on expanding business in North America. In July, SMI hired hired Ben Tatta, former president and co-founder of analytics company 605, as president of SMI's U.S. market.
- In this new position, Bucher will head up all marketing efforts and research at the network as well as Local Now, the Weather Channel's free streaming service.
- Tatta, formerly a senior exec at 605 and Cablevision Media Sales, was named president of ad intelligence and pricing data firm Standard Media Index and will report to James Fennessy, global chief executive officer of SMI.
- Griffiths, who has been CFO since January, will retain those responsibilities and run the company until a permanent CEO is named. Former CEO Eric Salama has opted out of an advisory role with the company.
- The appointment comes shortly after SRDS was acquired by Adwanted Group. Kent led Kantar North America and earlier served in a number of roles at VNU including president of VNU Marketing Information Services.
- Josh Chasin, the Chief Research Officer of Comscore since 2007, has joined VideoAmp as Chief Measurability Officer, a title and a role he says reflects the future of the media marketplace: the shift from "measurement" to "measurability."
- Adam Crozier, the former CEO of the UK's television network ITV, who earlier led ad agency Saatchi & Saatchi, has been appointed to the post.
- Only 12% of women of colour are in senior adland roles, a proportion that drops to 6% for black women, "Campaign" reports. New research from Creative Equals suggests this means white males are three times as likely to be in a senior role as women of colour, and six times more likely than a black woman.
- Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainment: viewership, content, strategic market research, insights and analytics.
- Nielsen Holdings is splitting into two companies -- one focused on marketing services and the other on media. As two publicly traded companies, Nielsen says, it will allow each business to grow faster and more efficiently.
- Buley will be working directly with Chief Experience Officer John Maeda to deepen Publicis Sapient's digital business transformation practice capabilities.
- Ad execs -- especially marketers vs. agencies -- feel they work as hard as the rest of the year during the summer months, though they work more from home, out-of-office and while on vacation. By comparison, American consumers perceive their work habits change little during the summer.
- WPP marketing research unit Kantar has restructured its marketing organization, naming Nathalie Burdet CMO. Burdet, who most recently served as CMO of Kantar's Insights division, replaces Mandy Pooler, who is retiring.
- Bryan Wiener and Sarah Hofstetter have resigned as CEO and president, respectively, of media and marketing research firm Comscore. Their resignations come less than a year after the 360i cofounders joined Comscore and follow restructuring of its board to include three long-time advertising and media industry executives: former GroupM chief Irwin Gotlieb, Joanne Bradford (formerly Yahoo, Microsoft, etc), and former MRI President-CEO Kathi Love.
- The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system.
- Four months after founding partner Bryan Wiener left to run comScore, Sarah Hofstetter is leaving Dentsu Aegis Network's 360i to rejoin him again as president of the media and marketing research company. The move comes despite an earlier denial that Hofstetter would ultimately join him at comScore, when 360i announced a restructuring of its management team.
- Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation at an ARF event illustrating how much more complex a CMO's job was becoming thanks to digital media, documenting a shift from five primary media (TV, radio, newspapers, magazines and outdoor) and five primary marketing functions (advertising, direct marketing, PR, consumer promotion and trade promotion) to a multitude of new digital media options, coupled with an array of new marketing functions. That was 1999. Today, Newbase released a report showing how much more complex a CMO's job is becoming, thanks to even more media and marketing options, including content marketing, social media, data and analytics, programmatic, etc.
