Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cinema"
- About three-quarters of people surveyed in a study by Screenvision said ads in theaters are more memorable than ads on television.
- CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.
- Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.
- Movie theater advertising company National CineMedia has filed for bankruptcy -- as a result of the slow growth of the in-theater movie business as it struggles to recover from the effects of the pandemic.
- About 28% of visitors to theater chain AMC went to the movies at least twice in the fourth quarter of 2021.
- Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
- It was not only the biggest opening weekend since the pandemic started -- March 2020 -- but the second-best October debut ever, said Comscore.
- Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
- Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering.
- Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Publicis Media's Zenith forecasting unit. With a projected 116% expansion in 2021, Zenith now projects cinema advertising will more than make up for its 2020 loses, and will now post incremental gains over 2019, too.
- Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired last month.
- The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can return to indoor public places without their masks.
- WarnerMedia's movie release schedule in the near term will cater to both exclusive films for cinemas and simultaneous releases for streaming/theaters, says Jason Kilar, WarnerMedia CEO, speaking at a MoffettNathanson Research investor event Thursday.
- 2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay in touch and stay informed and entertained.
- The cinema ad industry is getting a jumpstart on 2021, announcing a new and much improved measurement service that will also be integrated into Nielsen's dashboards and printed reports so that advertisers can look at it alongside linear TV, VOD, streaming and other options, too.
- Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according to a new analyst estimate -- down from an earlier projection of $170 million for 2020 and $365 million for 2021.
- Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to shutdowns or sparse attendance during the COVID-19 pandemic.
- PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues for this year in the U.S.
- Thirty four percent said having space -- empty seats between occupied movie theater seats -- is key to returning.
- Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
- Web browsing has tended to surge by 70% from the early stage of the pandemic to the later phase, according to researcher Kantar. Other electronic media follow a similar pattern.
- Tired of being passed by like an old shoe? Then do what the JDC did- make some noise! Founded in 1914, the Jewish relief organization ramped up a multi-channel ad campaign to re-introduce their brand and get noticed.
- Global internet advertising growth is slowing down to the point where, in percentage terms, cinema will overtake it next year. "The Guardian" reveals that figures from Zenith point to a mistrust of digital advertising which is prompting advertisers to look for safer alternatives.
- It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened.
- On Hulu, they ran four 15-second units across a program, each one trippier than the last to turn up the crave, and extended the High-atus across online video using re-targeting.
- The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.
- Much of NCM's movie-related research will come from consumer in-theater data, as well as its growing array of consumer apps. "This isn't data we are buying from syndicated sources. This is data we are originating and tracking ourselves," says Cliff Marks, president, National CineMedia. NCM also owns Cinema Accelerator, a first-party tool for retargeting customers after they leave NCM cinemas.
