Some TikTok users feel inspired to spend more to visit restaurants they see on the video-sharing platform.
The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
"With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail
Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase.
The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and
celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to
Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and
specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized
cross-channel media to drive bargains to the ones who needed them most.
Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
What is the value of apps, and how do they help with conversions and connections, especially with consumers deleting or ignoring them once they are downloaded to their mobile phone?
New research finds that QSR chains need to sharpen their digital skills to keep customers engaged with loyalty programs.
As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President,
Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's
is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
This year’s World Series was notable for
allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a
20% gain from last year’s average of 9.7 million, which was an all-time low. The championship was decided in six games both years, making comparisons in ad airings more direct.
Fast-food companies this year showed the most commercials during the games, with almost 8,800 airings, according to analytics firm AdImpact
. Those restaurant brands collectively nudged the automotive
category out of the top spot, likely a reflection of bottlenecks in supply chains that prevented carmakers from obtaining semiconductors to completely assemble vehicles. The restaurant
category was buoyed by Taco Bell, which for the 10th year in a row ran its “Steal a Base, Steal a Taco” promotion. The campaign offered free tacos in the event that any player stole a
base during the series. However, job search site Indeed.com ran the most ads during the series, showing that many employers are still struggling to fill millions of job openings amid the “Great
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according
to the data.
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations.
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospect of permanent
work-from-home agreements becomes more likely.
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG
side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media
mix to elevate and leverage their message well beyond social.
Remember all that bread-baking last spring? Americans are over it and reconsidering restaurants, says the Hartman Group.
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022.
This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to cook dinner at
home this year, while 28% plan to order from a restaurant and 23% will dine in at a restaurant. The study was fielded on Jan. 14, 2021.
The number of ad commercial messages is flat for the week of Nov. 16-22 vs. the same week the year before for total TV ad occurrences in the top categories of automotive, insurance, pharmaceutical,
restaurants and retail. Retail has made recent improvements, down 34% in September, and 23% for October. Walmart, Target, and Macy's saw increases of 13%, 17% and 17% for the week ending Nov. 22 vs. a
year ago, while Home Depot and Lowe's are down 36% and 13%, respectively.
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports.
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many
keywords are trending down from the prior week, according to Robert W. Baird Analyst Colin Sebastian, who has been keeping an eye on trending keywords in Google search.
As retail and restaurant chains develop their reopening strategies, executives may use this opportunity to cull unprofitable locations.
While the bond between people and food will never change, people's relationship with restaurants has. It depends on whether or not they use a food delivery app.
America can only go so long without a respectable burger or taco. Black Box Financial Intelligence reports quick-serve sales are up slightly.
Consumers said they are more likely to buy from companies whose TV ads show how their products and services can help to suppress the spread of the coronavirus pandemic.