The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times.
Spicy, sweet toppings and hot flavors will continue as a trend for pizza lovers, according to a study commissioned by Pizza Hut.
"The latest trend gaining momentum in the market is innovative sushi dishes," according to a ResearchandMarketing.com analyst.
"Mobile, app-based ordering and pick-up (will) increasingly steal share from third-party home delivery in 2024," according to a Lyons Magnus report.
During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's VP of Marketing & Communications, Brandy Butler, will share how they were able to reach a new audience
with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.
Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
Delivering a relevant, timely and
personalized experience to customers, but how do you do it no matter how many people are on your team? OpenTable's Senior Director of Engagement Marketing, Nikki Snowhite, shares her strategy,
tips and tricks on how to make the most of your team, amplify and automate your assets and create internal processes that optimize customer experience. You can watch the entire interview
here:
What drives consumer loyalty to dining brands? A global view suggests there are both universal appeals that transcend cultures and geography as well as highly localized and variable ideas around true
value exchange. KFC's Senior Product Owner, CRM & Loyalty, Haley Davison, shares the insights that one of the world's most recognizable QSR brands draws from a global footprint. How can aggregated
data like this lead to insights and tactics around identifying better value propositions that grow loyalty?
A common data model has been critical to Whataburger's radically personalized...and personal...approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy
Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how
long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data
driven but very human digital conversation.
Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer
experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and
cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving
for indulgence over a simple deal. A&W Restaurants' Senior Director of Marketing, Liz Bazner, shares the company's learnings from balancing premium with value marketing across multiple channels and at
local levels.
Some TikTok users feel inspired to spend more to visit restaurants they see on the video-sharing platform.
The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
"With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail
subcategories."
Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase.
The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and
celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to
Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and
specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized
cross-channel media to drive bargains to the ones who needed them most.
Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
What is the value of apps, and how do they help with conversions and connections, especially with consumers deleting or ignoring them once they are downloaded to their mobile phone?
New research finds that QSR chains need to sharpen their digital skills to keep customers engaged with loyalty programs.
As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President,
Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's
is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
This year’s World Series was notable for
allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a
20% gain from last year’s average of 9.7 million, which was an all-time low. The championship was decided in six games both years, making comparisons in ad airings more direct.
Fast-food companies this year showed the most commercials during the games, with almost 8,800 airings,
according to analytics firm AdImpact. Those restaurant brands collectively nudged the automotive
category out of the top spot, likely a reflection of bottlenecks in supply chains that prevented carmakers from obtaining semiconductors to completely assemble vehicles. The restaurant
category was buoyed by Taco Bell, which for the 10th year in a row ran its “Steal a Base, Steal a Taco” promotion. The campaign offered free tacos in the event that any player stole a
base during the series. However, job search site Indeed.com ran the most ads during the series, showing that many employers are still struggling to fill millions of job openings amid the “Great
Resignation.”
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according
to the data.
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations.
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospect of permanent
work-from-home agreements becomes more likely.