Search results for "product listing ad"

• The Case for Indulgence: Menu Is Marketing
  Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving for indulgence over a simple deal. A&W Restaurants' Senior Director of Marketing, Liz Bazner, shares the company's learnings from balancing premium with value marketing across multiple channels and at local levels.
  January 26, 2023  Tags: ad optimization, customer experience, fast casual, fast food, marketing, messaging, multichannel, new products, product listing ad, qsr, restaurants
• Why Advertising Is Poised To Become Amazon's Main Business
  Advertising is now worth nearly five times as much as Amazon's retail business.
  July 30, 2021  Tags: ad serving, ad spending, advertising, analytics, covid-19, digital, ecommerce, performance marketing, product listing ad, research, retail, revenue, sponsored content
• Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
  "Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season.
  July 17, 2019  Tags: back-to-school, branded content, google, keywords, mobile, product listing ad, research, retail, search