Search results for "product listing ad"

• Tech Titans Meet On Capitol Hill To Shape AI Regulation
  Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatherings to craft AI law.
  September 14, 2023  Tags: advertising, amazon, artificial intelligence, cloud computing, copyright, digital, forecast, gaming, generative ai, legal, marketing, media, media buying, product listing ad, research, search
• The Case for Indulgence: Menu Is Marketing
  Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving for indulgence over a simple deal. A&W Restaurants' Senior Director of Marketing, Liz Bazner, shares the company's learnings from balancing premium with value marketing across multiple channels and at local levels.
  January 26, 2023  Tags: ad optimization, customer experience, fast casual, fast food, marketing, messaging, multichannel, new products, product listing ad, qsr, restaurants
• Why Advertising Is Poised To Become Amazon's Main Business
  Advertising is now worth nearly five times as much as Amazon's retail business.
  July 30, 2021  Tags: ad serving, ad spending, advertising, analytics, covid-19, digital, ecommerce, performance marketing, product listing ad, research, retail, revenue, sponsored content
• Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
  "Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season.
  July 17, 2019  Tags: back-to-school, branded content, google, keywords, mobile, product listing ad, research, retail, search