Search results for "analytics"

• GAI Revenue And Performance Modeled By New Street Research
  How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? New Street Research models trends and numbers to provide the outcome.
  June 13, 2025  Tags: ad campaign, ad spending, advertising, ai, analytics, artificial intelligence, generative ai, media, metrics, research, revenue
• Taboola Creates White-Box Type GAI Engine - Will It Learn?
  Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the tool seems to be missing several important features.
  June 12, 2025  Tags: ad campaign, ai, analytics, artificial intelligence, media buying, news, online publishing, publishing, research, search
• 'Trust' In News: TWC, BBC, PBS, Forbes, ESPN Have It
  The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +24. YouGov says these outlets' results are similar to a year ago. Among major TV networks, "net" trust scores are: NBC at +16; CBS (+16); ABC (+13); CNN (+8); MSNBC (+6); CNBC, (+6); Fox Business (+2); Fox News Channel (+0); and Newsmax (+0). OAN posts a negative (-2).
  May 30, 2025  Tags: analytics, cable tv, cnn, digital, fox news, nbcuniversal, news, politics, research, television, trust-based marketing, viacomcbs
• Havas, YouGov Disclose 'Major Evolution' In Data Deal
  The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
  May 20, 2025  Tags: agency, analytics, audience targeting, consumer, data, health, holding company, partnership, research
• Performance Media Takes Center Stage
  As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
  May 16, 2025  Tags: ad performance measurement, analytics, attribution, brand safety, d2c, data, data management, economy, media buying, media planning, performance marketing, research, upfront
• DoubleVerify Sues Adalytics, Jury Trial Demanded
  The lawsuit follows a comprehensive analysis by the Media Rating Council asserting that Adalytics reports failed to understand how the ad industry filters fraudulent ad traffic.
  May 15, 2025  Tags: ad fraud, advertising, analytics, invalid traffic, legal, media measurement, ratings, research
• Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
  Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A financing round.
  February 3, 2025  Tags: ad campaign, ai, analytics, artificial intelligence, chat, chatbot, film, funding, google, media buying, movies, research, technology, television
• Will 'Multisensory' Ads Cast A Spell On Theatergoers?
  CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.
  December 20, 2024  Tags: ad performance measurement, advertising, analytics, attention, audience measurement, cinema, consumer experience, movies, research, technology, television
• Former Google Employees Create 14 Of The Top 50 AI Startups
  Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.
  December 9, 2024  Tags: ad campaign, ad performance measurement, analytics, artificial intelligence, audience measurement, earnings, investments, performance marketing, research, search
• Kendra Scott And Carhartt Find Success In Data
  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
  November 21, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search
• Google Accidentally Leaks Jarvis, Shows The Agent Is Real
  An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
  November 6, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, augmented reality, generative ai, google, microsoft, performance marketing, research, search
• AI Predicts Next Words, Next Actions - Is It Worth Trillions?
  Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
  September 25, 2024  Tags: analytics, artificial intelligence, chatbots, content, content marketing, data management, digital, ecommerce, language, performance marketing, research, search, social media, technology, tools
• Reddit Users Challenge Google, Sending Business Owners A Message
  Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
  September 18, 2024  Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
• Global Sports TV, Streaming Documentaries Hit Record Levels
  Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
  August 29, 2024  Tags: analytics, branded entertainment, broadcasting, data, nbcuniversal, olympics, research, sports, streaming, television
• Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
  Long-time audience measurement vet Josh Chasin is now an advisor to at least half a dozen brand-related analytics businesses.
  July 17, 2024  Tags: advertising, analytics, audience measurement, media measurement, research, television
• Prediction Science Does Not Support Biden Dropping Out
  It's fair to say that Biden didn't have his best performance during 2024's first presidential debate, but that doesn't mean he should quit. Predictive analytics don't support that outcome.
  July 5, 2024  Tags: analytics, news, politics, research
• Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study Finds
  The top three streamers in share of time spent viewing are YouTube, Netflix and Hulu, with YouTube TV at 8% share and Amazon Prime Video at 6%. The top premium streaming platform in household reach is Netflix with a 64% share followed by YouTube at 57%, Hulu, 41%; Prime Video 34%; Max, 29%; Peacock, 23%; Disney+, 22%; and Paramount+, 21%.
  May 30, 2024  Tags: advertising, analytics, apps, attention, connected tv, engagement, hulu, media, netflix, research, television, youtube
• Psychologists Find A New Way To Analyze Behavior And Target Ads
  AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.
  April 8, 2024  Tags: ad optimization, ad performance measurement, ad targeting, advertising, analytics, attention, audience measurement, data, data mining, media buying, performance marketing, research, television, tiktok, tv
• Google Advances Weather Forecasts, Citing Generative AI
  Google researchers say they have developed a way to integrate generative AI to advance the ability to more accurately forecast weather.
  April 1, 2024  Tags: ad campaign, ad targeting, ai, analytics, artificial intelligence, data, forecast, generative ai, research, science, weather
• Do Advertisers Dream Of Electric Sheep?
  "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
  March 25, 2024  Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends
• TV Airing Assurance: Is It Getting Harder For Viewers To Trust?
  The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted channel at just 43%.
  March 6, 2024  Tags: advertising, analytics, news, research, social media, television, trust-based marketing
• AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
  Most brands still face challenges to creativity that AI might help resolve, according to the Braze Customer Engagement Review, a study by Wakefield Research.
  February 27, 2024  Tags: analytics, artificial intelligence, automation, creative, customer experience, email, engagement, metrics, research
• Built For The Media-Buying Executive
  I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
  January 30, 2024  Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
• Ad Shows Marketers How To Redefine Success
  An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.
  January 22, 2024  Tags: ad campaign, advertising, analytics, covid-19, keywords, paid search, research, search, seo, start-ups
• Google Has A Deep Spammy Side - Despite AI
  Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
  January 17, 2024  Tags: affiliate marketing, analytics, artificial intelligence, content, content issues, generative ai, google, media buying, microsoft, online publishing, online reviews, publishing, research, reviews, search, seo, spam
• Slack Highlights New AI Features In A Comedic Musical
  Slack's ad takes the form of musical comedy to highlight the company's latest features focused on streamlining productivity via generative AI, especially with regard to meetings.
  January 2, 2024  Tags: advertising, analytics, artificial intelligence, automation, branded content, generative ai, research, sales, search, technology
• A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
  A WBD-Paramount Global merger would initially result in dominance in two legacy entertainment measures: Linear TV viewing time and theatrical box-office revenue. MoffettNathanson Research says the initial combination of the companies would result in a 35%-40% share of linear TV time depending on the season for viewers ages 2 and up.
  December 22, 2023  Tags: analytics, discovery, entertainment, nbcuniversal, paramount, paramount+, research, revenue, streaming, television, warner bros discovery, warnermedia
• Marketers Dusting Off MMM With AI, ML Integrations
  Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and evaluate marketing performance.
  December 5, 2023  Tags: ad buys, ad campaign, analytics, automation, automotive, campaigns, data, machine learning, marketing, media buying, mixed media, performance marketing, research, search
• AI Goes To Market: How Marketing And Sales Teams Are Using It
  Many B2B professionals are not yet using AI to a great extent on their jobs, Ascend2 reports.
  November 30, 2023  Tags: analytics, artificial intelligence, b2b, email, marketing, research, sales, strategy
• The Polycrisis Grinds On
  That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially apt as we head into what will be the bumpiest political news cycle in the history of bumpy news cycles.
  November 21, 2023  Tags: analytics, media, media in crisis, news, politics, research, trends