NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome
Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields.
Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year to $211 million, excluding traffic acquisition costs. The company beat consensus by $595 million, and guided Q4 2021 revenue
above analysts' estimates.
Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics.
Driving this high estimate is the use of Facebook as a fundraising tool.
Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform.
Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy,"
"relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.
Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode with the Media Rating Council. "We believe that moving to a
hiatus allows us to concentrate our audit-related efforts on continuing to address panel concerns alongside the transformation of our national TV product and development of Nielsen One," stated a
company spokesperson. In July, the VAB asked the MRC to suspend Nielsen's accreditation of its TV data
Toilet paper and paper towels remain the most coveted items, as U.S. media coverage of recent major crisis events has driven Americans to stockpile products they might not otherwise have.
Advertising is now worth nearly five times as much as Amazon's retail business.
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of
viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media.
Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.
In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or eCPMs, to its database.
DiMarco will help steer the company into greater adoption of measurement that can compare TV results with video on social media.
The VAB says 1 percentage point of "under-counting" Nielsen TV audiences could amount to a "theoretical 12-month cost" of some $468 million in national TV ad revenues. The Media Rating Council met
with Nielsen on Monday to discuss its findings. According to the VAB, the result confirms its belief that Nielsen under-counted for a longer time period during the COVID-19 pandemic.
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product.
BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand the market and their
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data.
Netflix accounted for the top seven of 10 most in-demand original series.
As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use."
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices.
For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%.
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors will stick and
which will revert?