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Search results for "analytics"
- NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.November 18, 2021 Tags: analytics, attribution, audience measurement, comscore, digital, innovation, media measurement, metrics, nielsen, research, streaming, tv
- Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.November 8, 2021 Tags: ad campaign, analytics, data, data management, database marketing, health, metrics, microsoft, performance marketing, privacy, research, search
- Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields.
- Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year to $211 million, excluding traffic acquisition costs. The company beat consensus by $595 million, and guided Q4 2021 revenue above analysts' estimates.November 3, 2021 Tags: advertising, analytics, data, earnings, media stocks, research, retail, revenue, search
- Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.October 20, 2021 Tags: analytics, data, digital, management, media, metrics, performance marketing, research, television
- Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics.October 4, 2021 Tags: advertising, analytics, cross-platform, digital, media measurement, metrics, nielsen, research, tv
- Driving this high estimate is the use of Facebook as a fundraising tool.September 30, 2021 Tags: advertising, analytics, broadcasting, connected tv, fundraiser, government, ott, politics, radio, research, revenue, tv
- Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform.September 22, 2021 Tags: analytics, artificial intelligence, cloud computing, data, data management, digital, ecommerce, research
- Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.September 17, 2021 Tags: analytics, customer experience, customer relations, customer service, data, data management, performance marketing, privacy, research, search, technology, uk
- Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.September 1, 2021 Tags: ad spending, advertising, amazon, analytics, cinema, consumer experience, digital, gaming, google, instagram, local media, media measurement, mobile, online, podcasts, print, radio, research, social media, tiktok, trust-based marketing, video
- The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.August 17, 2021 Tags: ad technology, advertising, analytics, cmo, data, digital, financial services, health care, marketing, martech, metrics, performance marketing, research, retail, search, technology
- Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode with the Media Rating Council. "We believe that moving to a hiatus allows us to concentrate our audit-related efforts on continuing to address panel concerns alongside the transformation of our national TV product and development of Nielsen One," stated a company spokesperson. In July, the VAB asked the MRC to suspend Nielsen's accreditation of its TV dataAugust 12, 2021 Tags: advertising, analytics, media measurement, metrics, nielsen, ratings, research, tv
- Toilet paper and paper towels remain the most coveted items, as U.S. media coverage of recent major crisis events has driven Americans to stockpile products they might not otherwise have.
- Advertising is now worth nearly five times as much as Amazon's retail business.July 30, 2021 Tags: ad serving, ad spending, advertising, analytics, covid-19, digital, ecommerce, performance marketing, product listing ad, research, retail, revenue, sponsored content
- Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
- Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired last month.
- Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.June 14, 2021 Tags: ad campaign, advertising, analytics, audience targeting, brand safety, cloud computing, connected tv, digital, ott, programmatic, research, streaming, television
- The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media.June 9, 2021 Tags: advertising, agency, analytics, audience measurement, cable tv, cpm, cross-platform, digital, entertainment, media buying, media measurement, metrics, nielsen, online video, ott, performance marketing, ratings, research, streaming, tv, upfront, video
- Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.June 9, 2021 Tags: analytics, demographics, digital, ecommerce, google, just an online minute, microsoft, online, online publishing, research, retail, revenue, search, shopper marketing
- In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or eCPMs, to its database.May 13, 2021 Tags: ad targeting, addressable advertising, advertising, analytics, audience targeting, cpm, digital, media measurement, metrics, research, sales, television
- DiMarco will help steer the company into greater adoption of measurement that can compare TV results with video on social media.May 13, 2021 Tags: analytics, attribution, management, media measurement, research, social media, television, video
- The VAB says 1 percentage point of "under-counting" Nielsen TV audiences could amount to a "theoretical 12-month cost" of some $468 million in national TV ad revenues. The Media Rating Council met with Nielsen on Monday to discuss its findings. According to the VAB, the result confirms its belief that Nielsen under-counted for a longer time period during the COVID-19 pandemic.May 10, 2021 Tags: advertising, analytics, covid-19, digital, media measurement, metrics, ratings, research, tv
- NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product.May 6, 2021 Tags: analytics, consumer, cpg, data, digital, nielsen, performance marketing, research, retail, small business
- BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand the market and their customers.April 29, 2021 Tags: advertising, analytics, data, data management, digital, health, health care, paid search, research, search, seo
- 2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data.April 20, 2021 Tags: advertising, algorithms, analytics, consumer experience, digital, dynamic, google, metrics, online video, performance marketing, research, search, uk, video, web sites, youtube
- Netflix accounted for the top seven of 10 most in-demand original series.
- As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use."April 8, 2021 Tags: analytics, audience measurement, covid-19, media measurement, nielsen, research, upfront
- The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices.March 1, 2021 Tags: advertising, agency, analytics, audience targeting, behavioral targeting, data, data management, data-targeting, digital, holding company, media buying, media planning, research
- For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%.
- The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors will stick and which will revert?February 25, 2021 Tags: ad spending, advertising, analytics, consumer experience, covid-19, digital, economy, media measurement, messaging, metrics, nielsen, research, television
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All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.