Search results for "analytics"

• Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
  Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs.
  May 25, 2022  Tags: 4as, ad spending, advertising, ana, analytics, digital, economy, media buying, news, research, search
• Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
  Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their age to understand who they are and their gender, including how to articulate and express it. It has begun to surface in search results. The outcome will create challenges if not faced now.
  May 24, 2022  Tags: advertising, analytics, data, gender, language, marketing, natural language, paid search, research, search
• Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
  Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.
  May 23, 2022  Tags: advertising, analytics, audio, budgets, cmo, corporate event, covid-19, digital, email, events, marketing, research, russia, search, video
• Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
  "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.
  April 25, 2022  Tags: advertising, analytics, attribution, cpg, data, live streaming, media buying, media measurement, metrics, mixed media, performance marketing, research, roku, search, streaming, tv
• To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
  Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, not through Roku or Amazon Fire TV.
  April 14, 2022  Tags: amazon fire, analytics, media measurement, research, roku, streaming, television, video
• Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
  Most customers don't understand what the notices actually mean to them, The CMO Survey reports.
  March 21, 2022  Tags: analytics, cmo, data, data management, digital, email, loyalty, pharma, privacy, research
• Revenue Lost By Poor Digital Experience Can Now Be Measured
  Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line.
  March 17, 2022  Tags: analytics, customer experience, customer service, data, metrics, performance marketing, research, revenue, search
• Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
  The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.
  March 15, 2022  Tags: agency, analytics, cause-related, consumer, corporate ethics, corporate responsibility, media buying, media planning, regulation, research, trends, uk
• Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
  The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students in a study agree that the ability to write software code is either equally or more valuable than learning a foreign language for their future career choices.
  February 17, 2022  Tags: advertising, analytics, data, digital, digital marketing, education, educational, future of media, language, research, search, technology, uk
• Ad Cost Inflation Projected To Lag Consumer Price Inflation
  The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
  February 14, 2022  Tags: advertising, analytics, consumer, covid-19, economy, magazines, media, newspapers, print, research
• Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
  Ads were measured for potential for brand equity and ability to boost sales, and data was run through Link AI, which predicts TV ads' creative effectiveness. Kantar says last year's Super Bowl ads featuring celebrities lifted brand equity 20% vs. ads without celebrities. This year, 70% of all pre-released ads include celebrities, vs. 60% for last year's game.
  February 11, 2022  Tags: advertising, analytics, artificial intelligence, data, media measurement, messaging, research, super bowl, television
• Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
  Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.
  February 10, 2022  Tags: advertising, analytics, campaigns, crm, digital, food, influencer marketing, metrics, research, search, social media, super bowl, tiktok
• Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
  Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data shows. James Clarke, Frito Lay senior director, media strategy and CRM, believes success in contextual advertising is less dependent on the brand being advertised and more so on the strength of alignment between messaging and creative with the surrounding environment in which the ad is placed.
  January 27, 2022  Tags: ad tracking, advertising, analytics, contextual advertising, contextual tracking, cookie tracking, digital, metrics, performance marketing, research, search, tracking
• Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
  The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands.
  January 27, 2022  Tags: analytics, brands, digital, facebook, meta, research
• U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
  Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeback from "COVID-recessed" 2020.
  January 20, 2022  Tags: advertising, analytics, covid-19, data, digital, forecast, research, retail, search, trends
• IBM's Weather Data Now Sold Through AWS Data Exchange
  IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
  January 7, 2022  Tags: advertising, amazon, analytics, apparel, data, data management, digital, hyper local, machine learning, pharma, research, search, weather
• Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
  Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of the report.
  December 21, 2021  Tags: ad tracking, analytics, apps, b2b, cmo, connected devices, connected tv, contextual tracking, cookie tracking, data, data sharing, experiential marketing, gen z, influencer marketing, machine learning, meta, research, search, strategy, tracking, virtual reality
• Travel Site Leverages Data & Analytics in OOH Brand Campaign
  How do you grow your brand in an extremely fragmented market? For GetYourGuide [GYG], it took consumer data, timing and making a spectacular splash. Already a market leader in Europe, the travel booking site wanted to boost their brand awareness in the United States, so they turned to out-of-home media to help. In early 2021, with news that domestic travel in the U.S. was expected to open before Europe and the U.K., they knew it was the optimal time to strike. After collecting data on American's newly acquired habits during lock down, GYG created specific messaging on how consumers could experience those interests in real life. Zip-code lookalike technology determined GYG's target geographic areas for the OOH placements; which included billboards to maximize reach and transit and place-based screens to drive website traffic. The campaign cut through the clutter, resulting in a 500% lift in unaided brand awareness, while driving over 42k online conversions - - exceeding GYG's direct response goals.
  December 15, 2021  Tags: ad campaign, ad platform, ad technology, adtech ny, analytics, behavioral targeting, brand marketing, branded content, branding, consumer, consumer experience, covid-19, creative, data, data-targeting, digital, digital content, digital marketing, digital-out-of-home, geotargeting, marketing/branding/advertising, online, out-of-home, outdoor, social media, technology, travel
• Global TV Ad Spend To Climb Modest 3.3% In 2022
  One of the fastest-growing segments continues to be new digital and OTT video platforms -- expected to climb globally 23% to $76.3 billion.
  December 3, 2021  Tags: ad spending, advertising, analytics, digital, ott, radio, research, retail, television, tv, video
• NBCU Devises Framework For New Metrics Efforts
  NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.
  November 18, 2021  Tags: analytics, attribution, audience measurement, comscore, digital, innovation, media measurement, metrics, nielsen, research, streaming, tv
• SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
  Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
  November 8, 2021  Tags: ad campaign, analytics, data, data management, database marketing, health, metrics, microsoft, performance marketing, privacy, research, search
• Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
  Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields.
  November 4, 2021  Tags: analytics, d2c, data, data management, digital, disney, loyalty, research, search
• Criteo Posts Higher Earnings, Sending Stock Shares Much Higher
  Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year to $211 million, excluding traffic acquisition costs. The company beat consensus by $595 million, and guided Q4 2021 revenue above analysts' estimates.
  November 3, 2021  Tags: advertising, analytics, data, earnings, media stocks, research, retail, revenue, search
• Media Research Vet Gopalakrishnan Moves To iSpot.tv
  Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
  October 20, 2021  Tags: analytics, data, digital, management, media, metrics, performance marketing, research, television
• Measurement In The Age Of Data and Fragmentation
  Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics.
  October 4, 2021  Tags: advertising, analytics, cross-platform, digital, media measurement, metrics, nielsen, research, tv
• U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
  Driving this high estimate is the use of Facebook as a fundraising tool.
  September 30, 2021  Tags: advertising, analytics, broadcasting, connected tv, fundraiser, government, ott, politics, radio, research, revenue, tv
• Skai Makes Its Intelligence Data Available Through Snowflake Cloud Services
  Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform.
  September 22, 2021  Tags: analytics, artificial intelligence, cloud computing, data, data management, digital, ecommerce, research
• CDP Strategy To Drive Revenue, Study Shows Ups And Downs
  Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
  September 17, 2021  Tags: analytics, customer experience, customer relations, customer service, data, data management, performance marketing, privacy, research, search, technology, uk
• Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
  Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
  September 1, 2021  Tags: ad spending, advertising, amazon, analytics, cinema, consumer experience, digital, gaming, google, instagram, local media, media measurement, mobile, online, podcasts, print, radio, research, social media, tiktok, trust-based marketing, video
• CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
  The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.
  August 17, 2021  Tags: ad technology, advertising, analytics, cmo, data, digital, financial services, health care, marketing, martech, metrics, performance marketing, research, retail, search, technology