Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate.
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data.
In this new position, Bucher will head up all marketing efforts and research at the network as well as Local Now, the Weather Channel's free streaming service.