Adobe and The Weather Company this week released the 2023 Digital Economy Index, which found rain, wind, and snow drive more than $12.4 billion in annual online spending.
About four out of five of U.S. television viewers said they like enhanced ads overall.
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate.
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data.
In this new position, Bucher will head up all marketing efforts and research at the network as well as Local Now, the Weather Channel's free streaming service.