Search results for "weather"

• Adobe: Weather Could Result In More Spending Than Cyber Monday
  Adobe and The Weather Company this week released the 2023 Digital Economy Index, which found rain, wind, and snow drive more than $12.4 billion in annual online spending.
  March 9, 2023  Tags: ad spending, data, local search, research, search, weather
• Consumers Prefer TV Ads Enhanced With More Information
  About four out of five of U.S. television viewers said they like enhanced ads overall.
  February 6, 2023  Tags: advertising, cmmr, data, qr codes, research, television, tv, weather
• IBM's Weather Data Now Sold Through AWS Data Exchange
  IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
  January 7, 2022  Tags: advertising, amazon, analytics, apparel, data, data management, digital, hyper local, machine learning, pharma, research, search, weather
• How IBM Watson Advertising Plans To Use AI To Reduce Bias
  Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate.
  June 28, 2021  Tags: ad council, advertising, artificial intelligence, campaigns, cause-related, covid-19, data, digital, health, performance marketing, privacy, research, search, weather
• IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
  The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data.
  September 14, 2020  Tags: ad targeting, artificial intelligence, data, data-targeting, digital, digital-out-of-home, display, location-based, nielsen, out-of-home, research, targeting, weather
• Weather Channel Appoints Former Charter Exec Bucher As CMO And SVP
  In this new position, Bucher will head up all marketing efforts and research at the network as well as Local Now, the Weather Channel's free streaming service.
  August 20, 2020  Tags: advertising, cable tv, digital, management, research, streaming, television, weather