IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
- by Laurie Sullivan @lauriesullivan, September 14, 2020
IBM announced on Monday the launch of Watson Advertising Weather Targeting, a new suite of triggers designed to help marketers make the connection between weather and product sales without the use of third-party cookies or identifiers.
Sheri Bachstein, IBM’s vice president and global head of Watson Advertising and The Weather …
