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- TD Cowen Analyst John Blackledge valued each Alphabet business as if it were separated from the company, as the DOJ decides the fate of Google.August 26, 2024 Tags: ad network, advertising, artificial intelligence, cloud computing, dsp, google, media buying, regulation, research, search, ssp, youtube
- Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging 51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for all CTV/streaming video consumption.July 9, 2024 Tags: amazon prime, amazon prime video, audience measurement, connected tv, forecast, hulu, max, media measurement, peacock, ratings, research, streaming, television, youtube
- Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.June 28, 2024 Tags: ad campaign, branded content, campaigns, content, content creators, creative, demographics, gen z, google, multicultural, research, user-generated content, video, youtube
- The top three streamers in share of time spent viewing are YouTube, Netflix and Hulu, with YouTube TV at 8% share and Amazon Prime Video at 6%. The top premium streaming platform in household reach is Netflix with a 64% share followed by YouTube at 57%, Hulu, 41%; Prime Video 34%; Max, 29%; Peacock, 23%; Disney+, 22%; and Paramount+, 21%.May 30, 2024 Tags: advertising, analytics, apps, attention, connected tv, engagement, hulu, media, netflix, research, television, youtube
- Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
- YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.
- YouTube is launching a "Select Shorts" ad offering to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts.April 18, 2024 Tags: advertising, attention, connected tv, launch, performance marketing, research, television, youtube
- NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.April 8, 2024 Tags: ad tracking, cookie tracking, cookies, data, email, google, hacking, malware, media buying, microsoft, privacy, research, search, tracking, youtube
- YouTube TV "still presents a great value to those still watching linear television and a great entry point for younger consumers not conditioned for the traditional distribution models," MoffettNathanson senior research analyst Michael Nathanson says.March 28, 2024 Tags: charter communications, comcast, digital, forecast, paid media, research, satellite tv, television, youtube
- Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.March 20, 2024 Tags: advertising, artificial intelligence, campaigns, creative, data, google, paid search, policy, privacy, research, search, technology, travel, youtube
- The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.February 12, 2024 Tags: ad campaign, advertising, campaigns, google, local search, media buying, music, paid search, ratings, research, search, super bowl, television, trends, youtube
- Still the fastest-growing virtual pay TV provider, YouTube TV has surpassed Dish Network and is now the fourth-largest pay TV provider of any kind, says MoffettNathanson Research. It is projected to surpass DirecTV's satellite business by early next year to become the third-biggest pay TV provider overall.
- The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these elections.December 20, 2023 Tags: ad campaign, ai, artificial intelligence, digital, digital content, generative ai, mobile, policy, politics, research, search, user-generated content, youtube
- A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.December 11, 2023 Tags: demographics, digital, facebook, instagram, media measurement, mental health, research, snapchat, social media, teens, tiktok, trends, video, youtube
- An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.November 16, 2023 Tags: cable tv, directv, mvpd, research, satellite tv, subscriptions, television, vmvpd, youtube
- Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here's what it found.November 6, 2023 Tags: ad buys, advertising, audience measurement, comscore, live streaming, media buying, media measurement, research, streaming, television, tv, youtube
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.October 3, 2023 Tags: cable tv, customer service, hulu, live streaming, mvpd, research, satellite tv, vmvpd, youtube
- Scaling high-performing video ad creatives across paid social platforms is daunting at best. PetPlate shares its framework for turning one video concept into five, maximizing the potential of user-generated content (UGC) influencers, and making video-first ads the sole focus of a brand. You, too, can crack the code of scaling paid social through a test, learn and iterate framework. Bringing viewer attention in the first few critical seconds of a pre-roll is an art+science puzzle under any circumstances. But when you are targeting a full funnel of touchpoints across multiple platforms, from social to YouTube to TikTok, the equations get really hard. Amelia Coomber, Director of Acquisition & Performance Marketing at PetPlate, shares their recipe of testing and iterating your way to conversion.October 2, 2023 Tags: advertising, brand marketing, branded content, influencer marketing, marketing funnel, paid content, social media, targeting, tiktok, user-generated content, video, youtube
- Are analyst firms equivalent to Industry Influencers in today's economics and perceptions?September 5, 2023 Tags: content creators, data, economy, influencer marketing, publishing, research, tiktok, youtube
- With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year ago.August 29, 2023 Tags: amazon prime video, apps, comscore, connected tv, cord-cutting, digital, disney+, hulu, media measurement, netflix, pluto tv, research, streaming, television, youtube
- Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal advice or allege that any laws have been violated.
- Even younger versus older Millennials show markedly different preference patterns.July 24, 2023 Tags: ad-supported video on demand, demographics, digital content, football, gaming, millennials, research, streaming, user-generated content, video, youtube
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.July 19, 2023 Tags: african american, apps, cause-related, digital, diversity, gay/lesbian, instagram, mental health, mobile, non profit, research, social media, teens, tiktok, twitter, youtube
- Only 15% of people said they canceled a streaming service because there were too many ads.
- About 80% of the time, ads distributed by Google Video Partners don't run as they're supposed to.
- A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.June 19, 2023 Tags: african american, brand safety, content, content creators, content marketing, digital, engagement, marketing, nielsen, q&a, research, social media, tiktok, trends, twitter, youtube
- Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.May 2, 2023 Tags: advertising, cause-related, google, misinformation, research, science, search, video, weather, youtube
- MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target are the brands in most shopper's baskets.April 6, 2023 Tags: brand marketing, consumer experience, data, ecommerce, food, health and beauty aids, pinterest, research, retail, search, social media, walmart, youtube
- Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas.January 26, 2023 Tags: advertising, amazon, digital, netflix, research, sports, streaming, television, video, youtube
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.