Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the
uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming
platforms yields better ad "memories" than with advertising placed on digital media platforms.
SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is
HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
YouTube handily beats TikTok, at 95% and 67%, respectively.
YouTube Q2 ad revenues were up just 4% -- slightly under analysts' expectations, and well below the double-digit gains of previous periods. This comes amidst other digital media hits including the
first-ever revenue declines at Meta Platforms.
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research found. Total traditional subscribers (sans virtual)
-- cable, satellite, and telco -- amount to 66.2 million, down 9% from a year ago -- a loss of 1.9 million subscribers.
Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular
among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site
among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
BIPOC characters were more likely to be portrayed negatively than White characters in YouTube videos watched by children.
Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service.
Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.
About 67% of 500 marketers recently polled by Sprout Social plan to invest at least a quarter of their budgets in metaverse tactics related to the evolution of social media over the next year.
Study also underlines the benefits of bundling services, content to increase engagement, retention.
Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while about 88% of people say YouTube helps them expand their perspectives or
ways of thinking.
The remaining ad dollars have gone to digital platforms including YouTube and social media. MoffettNathanson estimates $13 billion was "lost" in TV ad budgets in 2021, and that the total will hit $37
billion in 2025. These results are calculated on TV maintaining its share of nominal U.S. gross domestic product, which it says is 0.38%.
Social media is the second-biggest generator of sales leads for business-to-business marketers, behind referrals.
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand performs solidly on a number of factors relating to how kids react to advertising.
The destination provides fans with highlights, game recaps, and original series and gives advertisers the ability to reach consumers who tune in to the game to see ads rather than watch the sport,
Sadie Thoma, U.S. Creative Works director, wrote in a blog post.
While search and social advertising remain strong, slow growth for both is expected when companies report Q4 2021 earnings. Paid-search ad spend overall rose 23% YoY in Q4 -- down from 32% in Q3, data
from Skai (formerly Kenshoo) shows, cited by Raymond James analyst Aaron Kessler in his report.
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes.
The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all platforms -- TV, movies and mobile.
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019.
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey six months ago.
YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in India and Indonesia, but
additional countries may be added to the roaster based on user feedback.