The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all platforms -- TV, movies and mobile.
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019.
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey six months ago.
YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in India and Indonesia, but
additional countries may be added to the roaster based on user feedback.
Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that may seem quaint, it's actually happening
again, albeit with online video. According to a new report being presented at the Cannes Lions this week, two-thirds of people have watched YouTube on their TV set with other people in the same room.
Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analysts' estimates. The boost came from a pick-up in advertising.
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data.
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts from TV ad budgets into digital media during 2021.
In its debut in a highly regarded study of Americans' social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of the far more established Reddit as a social media
destination U.S. adults say they use. That's one of the top-line findings from the just-released 2021 edition of a periodic study of America's social media preferences and habits.
The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from a year-long battle with a
pandemic that is not subsiding, but to straddle the guidance under a new U.S. president as he tries to put people back to work during record-high unemployment rates.
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates.
A study of YouTube video rankings in Google reveals how often YouTube videos are top-ranked in Google search results, and major differences in Google's and YouTube's ranking algorithms.
Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products.
Given this, Sony Pictures Entertainment set out to reach this lucrative segment on Twitch; the gamers go to social channel. This was no easy task, since gamers are a tight knit group filled with
habitual ad blockers, typically impervious to traditional advertising.
While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many turn a blind eye when dealing with big
digital media suppliers, especially Google and Facebook. While that's not necessarily a shocking finding, the research being released today by Advertiser Perceptions comes at a time when regulatory
scrutiny is piquing for big digital media platforms, including some antitrust reviews for at least one of them: Google.
Pairing TV with ads on Facebook and YouTube resulted in three times more time spent with ads, twice the brand recall and a lift of 15% in purchase intent, in a study by Comcast Cable sales division
Effectv and MediaScience.
A study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting and potential for abuse.
Amidst growing interest in home, garden and DYI, lumber prices -- always a bellwether for the economy -- reached a record Thursday. Amazon is the top online destination for product discovery.
"Advertising" and "marketing," and especially their use of "data," "targeting," and the potential for "abuse" were a big part of the five-and-a-half hours of Congressional testimony during the "Big
Tech" company hearing on Wednesday, according to a MediaPost analysis of the transcribed testimony published by C-SPAN.
Twenty-eight percent of 69 videos checked against factual data repositories were found to include misinformation, and some came from national news sources. Factual videos from government and
professional sources comprised just 11% of the most-viewed videos, and 10% of views.
Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once considered the savior of
traditional pay services such as cable, satellite and telco.
A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer behavior, leading to permanent changes in the way Americans watch, read, listen, play, shop, work and socialize.
Conducted by the IAB and the USC Center for the Digital Future, the study finds Americans coping with the pandemic report making life-altering changes in days, and most say they want to maintain the
positive ones including spending more time with their families. Most are watching more TV and streaming services, and more people have adopted online shopping and banking.
While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this year, at least one analyst is predicting the disruptive effects of
COVID-19 could be the last straw for sustaining TV's long-term market share and that the main beneficiary will be online media -- especially Google's YouTube, as well as the connected TV marketplace.
Verily Life Sciences on Monday released a guide to set up community test sites for COVID-19 screening and a YouTube video of the test process for Project Baseline. The guide provides information based
on actual events to help communities under pressure quickly establish test facilities.
With so many options, do consumers still fall in love with their brands? Is there loyalty or are people just looking for the next best deal? Beardbrand founder, Eric Bandholz's, believes it's the
former. His plan was to build a brand that his target market identified with right away. So staying true to his commitment to making men "awesome" and a prolific YouTube strategy, Beardbrand quickly
became the go-to source for the underserved bearded community.
Netimperative is covering research that shows what the top YouTubers earn and it may come as a surprise to many but a child who opens and plays with toys online, branded as Ryan Toys Reviews, comes
out in top spot with $26m per year.
Streaming services now account for 19% of total audience usage of the TV/OTT marketplace, and nearly a third of it is going to Netflix. That's one of the key findings of the 2020 edition of Nielsen's
annual Total Audience Report.