The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.
Still the fastest-growing virtual pay TV provider, YouTube TV has surpassed Dish Network and is now the fourth-largest pay TV provider of any kind, says MoffettNathanson Research. It is projected to
surpass DirecTV's satellite business by early next year to become the third-biggest pay TV provider overall.
The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these
A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here's what it found.
Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey
YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.
Scaling high-performing video ad creatives across paid social platforms is daunting at best. PetPlate shares its framework for turning one video concept into five, maximizing the potential of
user-generated content (UGC) influencers, and making video-first ads the sole focus of a brand. You, too, can crack the code of scaling paid social through a test, learn and iterate framework.
Bringing viewer attention in the first few critical seconds of a pre-roll is an art+science puzzle under any circumstances. But when you are targeting a full funnel of touchpoints across multiple
platforms, from social to YouTube to TikTok, the equations get really hard. Amelia Coomber, Director of Acquisition & Performance Marketing at PetPlate, shares their recipe of testing and iterating
your way to conversion.
Are analyst firms equivalent to Industry Influencers in today's economics and perceptions?
With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year
Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal advice or allege that any laws have been violated.
Even younger versus older Millennials show markedly different preference patterns.
Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
Only 15% of people said they canceled a streaming service because there were too many ads.
About 80% of the time, ads distributed by Google Video Partners don't run as they're supposed to.
A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target are the brands in most shopper's baskets.
Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas.
YouTube still dominates, but TikTok's influence with kids is gaining both in viewing time and advertising impacts, study finds.
Since it launched in 2016, DIY brand 5-minute Crafts has consistently been a top channel on YouTube and Facebook. But with the rise of short-form video and the growing importance of long-form CTV
distribution, the brand found itself having to evolve its video formats in opposite directions. theSoul Publishing's Senior Director of Content Partnership, Michael Boccacino, shares how the company
is adapting both the content and the business models for its key video franchises into the Omni-Media world.
Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the
uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming
platforms yields better ad "memories" than with advertising placed on digital media platforms.
SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is
HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
YouTube handily beats TikTok, at 95% and 67%, respectively.
YouTube Q2 ad revenues were up just 4% -- slightly under analysts' expectations, and well below the double-digit gains of previous periods. This comes amidst other digital media hits including the
first-ever revenue declines at Meta Platforms.