Search results for "dsp"

• Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
  Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data.
  October 17, 2022  Tags: ad inventory, addressable advertising, data, data management, digital, dsp, media, media measurement, media planning, research, satellite tv, search, streaming, television, yahoo
• Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
  Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
  July 28, 2022  Tags: amazon, amazon fire, amazon prime, cmmr, dsp, mobile programmatic, programmatic, programmatic tv, programmatic video
• Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
  An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company says. The new version of the platform is now "fully" cross-platform.
  February 1, 2022  Tags: ad buys, advertising, audience measurement, audience targeting, audience-buying, automation, connected tv, cross-channel, data management, digital, dsp, media buying, media measurement, research, streaming, supply side platform, television, trademark
• Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
  Managing campaigns now takes an average of nine types of software or digital platforms.
  December 16, 2021  Tags: ad buys, advertising, campaigns, cmmr, digital, digital marketing, dsp, dsps, media buying, media measurement, mobile programmatic, mpprogrammatic, private marketplaces, programmatic, programmatic tv, programmatic video, ssp
• Advertisers See Media-Market Transparency As Top Concern
  Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
  December 15, 2021  Tags: ad exchange, cmmr, dsp, dsps, mobile programmatic, programmatic, programmatic tv, programmatic video, ssp
• Retail Media Networks Become Bigger Part Of Digital Branding
  Market fragmentation among "walled garden" outlets is one of the biggest challenges for marketers.
  December 1, 2021  Tags: cmmr, dsp, programmatic, retail
• Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
  It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising.
  October 22, 2021  Tags: ad spending, advertising, agency, data, digital, dsp, earnings, forecast, media buying, research, revenue, search, search marketing
• Kroger Launches Private Marketplace To Support First-Party Ad Targeting
  Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
  October 20, 2021  Tags: ad buys, advertising, agency, audience targeting, brand safety, brands, connected tv, cpg, data, digital, dsp, holding company, launch, performance marketing, programmatic, research, retail, search
• IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
  The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one key topic the group will address based on feedback from industry participants.
  March 9, 2021  Tags: addressable advertising, advertising, algorithms, artificial intelligence, data, digital, dsp, gender, iab, machine learning, nielsen, programmatic, research, search, technology
• A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
  There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, not its actual earnings, which remain healthy despite some tepid international growth, but in the dimensions it uses to describe the ad experience the average consumer is exposed to daily.
  November 11, 2019  Tags: ad spending, advertising, cmmr, consumer experience, digital, dsp, earnings, media buying, media planning, mobile, programmatic, television, video
• White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
  White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them.
  May 15, 2019  Tags: ad fraud, ad technology, advertising, bidding, digital, display, dsp, machine learning, media buying, online fraud, programmatic, research, search
• Brands Still Allowing Ads To Serve On Unsafe Sites
  Four in 10 brands allow ads to serve on unsafe websites, and 64% find it challenging to implement an effective brand safety platform -- and 57% say the solution they use today is too expensive.
  August 24, 2018  Tags: ad exchange, ad spending, brand safety, campaigns, digital, dsp, media buying, research, search