Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
- by Wayne Friedman , February 1, 2022
Simulmedia is launching the latest version of its cross-linear TV/CTV ad-buying platform, now affixing its trademark name, TV+.
The new version of the platform, which has been around for 15 years, is now “fully” cross-platform -- featuring premium streaming access as well as linear TV advertising inventory from 130 channels, …
