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Search results for "ad technology"
- Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.May 9, 2025 Tags: ad buys, ad technology, ai, artificial intelligence, brand affinity technologies, china, data, data management, government, media, microsoft, policy, research, strategy, technology
- Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S. investment that affected search, recommendations, and advertising.February 24, 2025 Tags: ad campaign, ad performance measurement, ad technology, ai, apple, artificial intelligence, performance marketing, research, search, social commerce, social media, technology
- Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.January 30, 2025 Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
- Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.January 22, 2025 Tags: ad technology, android, apps, china, engagement, featured apps, gaming, media buying, mobile, online publishing, operating system, path to purchase, publishing, purchase intent, research, retail, revenue, search, television, voice search
- Ad-tech stock market darling The Trade Desk was downgraded by a New Street Research's equity research team this morning from a "neutral" to a "sell" rating, but the target price of its shares remained unchanged at $86.October 29, 2024 Tags: ad spending, ad technology, media stocks, politics, research, television, trading desk
- The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
- "After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."May 14, 2024 Tags: ad campaign, ad technology, ai, artificial intelligence, generative ai, research, technology
- DeepSee says it can detect inorganic or bot-driven website traffic.
- 3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.March 22, 2024 Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
- TV advertising still has a strong impact on consumers. But when ads are consumed has a greater impact on whether they really work optimally.
- Dubbed the "Ad Insights Hub," the service launches with 20 key reports, as well as an interactive advertising forecast dashboard.March 6, 2024 Tags: ad spending, ad technology, advertising, b2b, forecast, media buying, media planning, research, subscriptions, television
- Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.February 28, 2024 Tags: ad technology, ai, apple, artificial intelligence, automotive, generative ai, media buying, research, search, technology
- Google Ads will update the Unacceptable business practices of the Misrepresentation policy to include the concept of "enticing users," meaning trying to get them to pay money or part with information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.February 23, 2024 Tags: ad fraud, ad technology, adsense, click fraud, google, media buying, research, search
- Google has unveiled a new family of open-source AI models called Gemma to take on Meta and others, with models capable of running directly on a developer's laptop or desktop computer.February 21, 2024 Tags: ad technology, artificial intelligence, generative ai, google, language, media, meta, open source, research, search, technology, text
- Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.January 24, 2024 Tags: ad technology, addressable advertising, data, digital content, economy, facebook, google, legal, meta, news, online, online publishing, policy, publishing, research, revenue, web sites
- OpenAI changed the fine print in its use policy that eliminates text related to the tech for military and war, as a report links Baidu's AI tech to China's military research.January 15, 2024 Tags: ad campaign, ad technology, ai, artificial intelligence, baidu, chatbots, china, google, research, search, technology
- Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.November 20, 2023 Tags: ad buys, ad serving, ad technology, ai, artificial intelligence, chat, chatbots, creative, measurement, media buying, metrics, microsoft, open source, research, search, technology
- Ad Net Zero provides a roadmap for the advertising industry. But will it work?September 21, 2023 Tags: ad buys, ad technology, advertising, campaigns, cause-related, decarbonization, environment, green eco-friendly, greenwash, media buying, media planning, research
- "On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the same, because what HTML did was create a whole new model for advertising. Online was a completely new ad platform that created inventory that didn't exist before."August 29, 2023 Tags: ad technology, agency, artificial intelligence, connected tv, media buying, media planning, research, television
- More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.August 21, 2023 Tags: ad buys, ad technology, advertising, cookie tracking, cookies, data, data management, email, google, media, media buying, privacy, research, retail, search
- Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
- NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.July 19, 2023 Tags: ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites
- The research initiative aims to help media companies ensure a quality advertising experience across traditional and emerging advertising channels.
- More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.May 12, 2023 Tags: ad spending, ad technology, advertising, agency, attention, audience targeting, brands, cookie tracking, cookies, data, digital, digital marketing, future of media, performance marketing, privacy, research, tracking
- Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by YouGov released todayApril 27, 2023 Tags: ad technology, advertising, artificial intelligence, brands, digital, ecommerce, economy, linkedin, performance marketing, research, search, small business, technology
- While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report.March 8, 2023 Tags: ad technology, advertising, brand safety, connected tv, digital, gaming, iab, media measurement, research, television
- Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.February 21, 2023 Tags: ad technology, advertising, automation, cloud computing, layoffs, linkedin, media buying, media planning, programmatic, research, restructuring, technology
- A truly functional next-gen MarTech stack doesn't just assemble tech solutions but builds relationships with vendors that optimize execution. NextDoor extends its good neighbor brand to vendor RFPs, transparency with partners, and expectations for aligning on sustainability and inclusion. NextDoor's Marketing Technology & Operations Lead, Krish Sailam, explain building the better partner stack.February 3, 2023 Tags: ad optimization, ad technology, brands, martech, partnership, sustainability, technology
- Roughly four out of five marketers said they believe IT teams will become more involved in marketing efforts in the next five years.
- There is a direct "one to one" correlation between TV commercials' "attention" score and marketers' all-important "brand lift" measure, a survey from TVision and brand-measurement firm Upwave finds.July 18, 2022 Tags: ad technology, advertising, data, data management, media measurement, pharma, research, retail, technology, telecom, television
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.