Search results for "greenwash"

• Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar
  Brands winning on sustainability are highly selective about what they communicate and how they prove it.
  June 18, 2026  Tags: brand image, brand marketing, branding, brands, cmmr, decarbonization, environment, green eco-friendly, greenwash, sustainability
• More Consumers See Pollution As Serious Issue
  While inflation is the No. 1 worry, people are increasingly concerned about the environment.
  November 13, 2023  Tags: environment, green eco-friendly, greenwash, research, sustainability
• Weathering Climate Change: What Ad Buyers Can Do About It
  Ad Net Zero provides a roadmap for the advertising industry. But will it work?
  September 21, 2023  Tags: ad buys, ad technology, advertising, campaigns, cause-related, decarbonization, environment, green eco-friendly, greenwash, media buying, media planning, research
• Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
  All that money brands spend on planet-friendly messaging? America isn't buying it, according to a GfK study.
  April 5, 2023  Tags: brand image, consumer experience, environment, gen z, greenwash, messaging, research, retail, sustainability, trust-based marketing