Search results for "decarbonization"

• Attention Metrics Insights, And Why They Are Becoming So Popular
  Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for consumers, a study by Teads in collaboration with Censuswide found.
  February 6, 2023  Tags: audience measurement, data, decarbonization, media buying, media measurement, metrics, research, search, sustainability, uk
• Media Agency Holding Company of the Year: GroupM
  This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
  January 8, 2023  Tags: ad spending, advertising, agency, agency of the year, audience measurement, cause-related, connected tv, data, decarbonization, digital, economy, forecast, holding company, media, media buying, media measurement, nielsen, podcast, research, television, upfront