Advertisers concerned about using too much energy or harming the environment through searches or media buys may want to consider another way to connect with potential and existing customers.
The more an AI model thinks, the more carbon it emits, a research study finds, and reasoning models can produce 50 times more emissions than concise ones. Large language models use tokens - words or
parts of words - to convert them into a string of numbers processed by the LLM to come up with an answer.
Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on
similar projects.
Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing
authenticity in ads and content for years.
Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
Ad Net Zero provides a roadmap for the advertising industry. But will it work?
A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The
analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon
dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for
consumers, a study by Teads in collaboration with Censuswide found.
This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year
mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.