Search results for "agency of the year"

• Media Agency Holding Company of the Year: GroupM
  This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
  January 8, 2023  Tags: ad spending, advertising, agency, agency of the year, audience measurement, cause-related, connected tv, data, decarbonization, digital, economy, forecast, holding company, media, media buying, media measurement, nielsen, podcast, research, television, upfront
• 2021 Independent Agency of the Year: USIM
  USIM worked with Roku to help solve the problem of generating foot traffic during the pandemic by providing a new ecommerce strategy to offset the reluctance of consumers in the market to return to in-person shopping.
  January 7, 2022  Tags: advertising, agency, agency of the year, data-targeting, ecommerce, management, media buying, media planning, research, targeting
• Independent Agency of the Year: USIM
  They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation.
  January 16, 2020  Tags: agency, agency of the year, data, innovation, location-based, research, retail, tv
• Creative Agency of the Year: BBDO
  Among BBDO's new business wins this year were two assignments from Facebook, including one that named it creative agency for the social network's global messaging brand WhatsApp.
  January 16, 2020  Tags: agency, agency of the year, creative, digital, research, social media