Search results for "media planning"

• News Planners & Buyers Should Pay Attention To
  If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.
  December 18, 2024  Tags: advertising, attention, media buying, media measurement, media planning, metrics, nielsen, research, television
• Even With AI, Only 148 Terms Drive 15% Of Google Searches
  The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released this week.
  December 5, 2024  Tags: ad campaign, ai, artificial intelligence, branded entertainment, entertainment, google, mapping/navigation, media buying, media planning, research, search, seo
• It's Not TV, It's A New Framework For It
  The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."
  November 25, 2024  Tags: advertising, avod, content, media buying, media planning, research, streaming, svod, technology, television
• The Short Attention Spans Of Trade Associations
  Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
  September 25, 2024  Tags: advertising, agency, attention, currencies, marketing, media, media buying, media measurement, media planning, metrics, research, supply side platform, television
• Young Women Are The Bellwethers
  It used to be that if you guessed a young woman was liberal, you'd be wrong seven out of ten times. Today, it's six of ten. Better, but still off-target.
  September 18, 2024  Tags: media buying, media planning, news, politics, research
• Do Advertisers Dream Of Electric Sheep?
  "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
  March 25, 2024  Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends
• Advertiser Perceptions Launches Subscription Service
  Dubbed the "Ad Insights Hub," the service launches with 20 key reports, as well as an interactive advertising forecast dashboard.
  March 6, 2024  Tags: ad spending, ad technology, advertising, b2b, forecast, media buying, media planning, research, subscriptions, television
• Built For The Media-Buying Executive
  I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
  January 30, 2024  Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
• Despite The Hype, Conversions Are A Poor Ad-Currency Choice
  The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
  January 19, 2024  Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
• Fear & Loathing In Programmatic Media
  Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things."
  January 7, 2024  Tags: advertising, ana, brand safety, data, media buying, media planning, metrics, programmatic, research, targeting, viewability
• Middle-Aged White People Team Up To Segment Streamers
  In case you're looking to segment American consumer audiences based on their streaming subscription preferences, the Middleburg Managers at Magid and Claritas will have a new tool for you starting with the New Year.
  December 29, 2023  Tags: connected tv, demographics, media, media buying, media planning, research, television
• The Psychic's Brain: Ephron On Attentiveness
  Erwin Ephron taught me there is no perfect form of media research. And as good as neuromarketing, biometrics, and computervision are in unlocking some of the mysteries of our brains may be, we still need to apply our brains to interpret what those outputs actually mean.
  December 26, 2023  Tags: advertising, attention, chatbot, media, media buying, media planning, metrics, research, television
• What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
  If you guessed sponsorships, you probably also figured out that it may represent a big opportunity for people already familiar with managing and measuring the ROI of media.
  November 28, 2023  Tags: advertising, agency, budgets, marketing, media buying, media planning, research, roi, sponsorship, strategy
• Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
  A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.
  November 5, 2023  Tags: advertising, connected tv, ctv, gen z, google, local search, marketing, media planning, microsoft, millennials, paid search, research, samsung, search, television, tv, viewability
• Nielsen, GWI Unveil Fused Data Product Representing 250M Americans
  Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems.
  October 31, 2023  Tags: ad optimization, advertising, audience measurement, big data, data, marketing, media buying, media planning, nielsen, research
• AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
  Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
  October 17, 2023  Tags: advertising, amazon, data, data management, data-targeting, first-party data, google, health, health care, machine learning, marketing, media measurement, media planning, microsoft, personalization, privacy, research, search, tiktok, tracking
• Weathering Climate Change: What Ad Buyers Can Do About It
  Ad Net Zero provides a roadmap for the advertising industry. But will it work?
  September 21, 2023  Tags: ad buys, ad technology, advertising, campaigns, cause-related, decarbonization, environment, green eco-friendly, greenwash, media buying, media planning, research
• Why Television Reach Is Poised To Strike Out
  New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.
  September 15, 2023  Tags: agency, audience measurement, content, media buying, media planning, research, television
• Media Buyers Say Twitter/X Less Effective Than Social Media
  Only 14% of media buyers said they consider X a preferred partner, compared with 37% for social media more broadly.
  September 8, 2023  Tags: ad spending, advertising, cmmr, management, media planning, performance marketing, social media, twitter, x
• Why AI Isn't Your Father's HTML: A Conversation With John Nardone
  "On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the same, because what HTML did was create a whole new model for advertising. Online was a completely new ad platform that created inventory that didn't exist before."
  August 29, 2023  Tags: ad technology, agency, artificial intelligence, connected tv, media buying, media planning, research, television
• Brand Traits Have Greater Effect On Sales Than Ad Reach
  Brand traits -- such as consumer loyalty, market share and brand penetration -- are responsible for 21% of incremental sales, up six percentage points since 2017.
  August 11, 2023  Tags: brand image, brand marketing, branding, cmmr, creative, media, media buying, media planning
• Automation Shows Profitability
  Google has been touting automation in advertising for years. Marketers initially rejected the notion of less control of campaigns, leaving the processes up to technology. All that has changed.
  July 19, 2023  Tags: advertising, automation, campaigns, digital, google, media planning, research, search, technology
• Most Marketers Planned To Increase Ad Budgets For 2023
  Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
  May 1, 2023  Tags: budgets, cmmr, ctv, digital, display, media measurement, media planning, nielsen, ott, social media, television, video
• How Does Industry Pro Use Of Social Media Influence Media Neutrality?
  A new report doesn't answer that, but it shows Twitter is the top place they share professional content, while LinkedIn is No. 1 for consuming it.
  April 10, 2023  Tags: advertising, content, digital, instagram, linkedin, media, media buying, media measurement, media planning, research, social media, television, tiktok
• Basis Technologies Lays Off Employees As It Restructures
  Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.
  February 21, 2023  Tags: ad technology, advertising, automation, cloud computing, layoffs, linkedin, media buying, media planning, programmatic, research, restructuring, technology
• TelevisaUnivision Embraces 'Nielsen One' Measurement
  The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.
  October 25, 2022  Tags: audience measurement, audio, big data, cloud computing, cross-platform, data, digital, disney, engagement, media, media buying, media measurement, media planning, nielsen, research, streaming, television
• Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
  Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data.
  October 17, 2022  Tags: ad inventory, addressable advertising, data, data management, digital, dsp, media, media measurement, media planning, research, satellite tv, search, streaming, television, yahoo
• First-Party Data Reorients Media Sales
  Advertisers' increasing reliance on first-party data will materially change media planning, buying, and selling and re-establish foundational values that have been downplayed in the programmatic era. Eventually, it will put publishers on a level playing field with walled gardens, according to 68% of advertisers that Advertiser Perceptions interviewed in June.
  October 12, 2022  Tags: ad buys, advertising, audience measurement, audience-buying, data, data management, media, media buying, media measurement, media planning, pharma, programmatic, research
• Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
  Marketers with the ability to quickly alter media budgets are 25% more likely than non-agile marketers to report their performance as stronger than industry competitors. And 48% state their marketing performance exceeded internal expectations and marketing key performance indicators (KPIs), compared with 33% of marketers who do not follow this practice.
  September 13, 2022  Tags: advertiser-agency relationship, advertising, agency, budgets, campaigns, digital, google, machine learning, media buying, media planning, metrics, performance marketing, research, search
• Patient-Centered Creative
  Thinking more like a patient than a clinician opens a marketer's imagination to more engaging ways of depicting the healthcare experience. Few brands have been more entertaining and unconventional in focusing their patient outreach than Rodeo Dental. By focusing on outcomes and experiences, deploying jazzy editing and graphics, and shifting media spending away from TV and into social and search channels, Rodeo did more than grow brand and patient acquisitions. Rodeo Dental's Director of Growth Marketing, Dr. Richard Ly, shares how they were better able to measure the impact of their media spend and improve patients' relationship with the brand.
  August 23, 2022  Tags: brand marketing, branding, creative, engagement, health, health care, marketing, media, media planning, search, spending