As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, asking data-driven
questions and more.
Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against which we can compare our situations to see if
they're good or bad, worse or better, proper or improper.
ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service.
"In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. That builds memories through aggregate
attention, which drives memory-based outcomes such as awareness, consideration and intent," explains Lumen's Mike Follett.
If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.
The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released
this week.
The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."
Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
It used to be that if you guessed a young woman was liberal, you'd be wrong seven out of ten times. Today, it's six of ten. Better, but still off-target.
"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance
and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
Dubbed the "Ad Insights Hub," the service launches with 20 key reports, as well as an interactive advertising forecast dashboard.
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things."
In case you're looking to segment American consumer audiences based on their streaming subscription preferences, the Middleburg Managers at Magid and Claritas will have a new tool for you starting
with the New Year.
Erwin Ephron taught me there is no perfect form of media research. And as good as neuromarketing, biometrics, and computervision are in unlocking some of the mysteries of our brains may be, we still
need to apply our brains to interpret what those outputs actually mean.
If you guessed sponsorships, you probably also figured out that it may represent a big opportunity for people already familiar with managing and measuring the ROI of media.
A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.
Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
Ad Net Zero provides a roadmap for the advertising industry. But will it work?
New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.
Only 14% of media buyers said they consider X a preferred partner, compared with 37% for social media more broadly.
"On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the same, because what HTML did was create a whole new model for advertising. Online
was a completely new ad platform that created inventory that didn't exist before."
Brand traits -- such as consumer loyalty, market share and brand penetration -- are responsible for 21% of incremental sales, up six percentage points since 2017.
Google has been touting automation in advertising for years. Marketers initially rejected the notion of less control of campaigns, leaving the processes up to technology. All that has changed.
Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
A new report doesn't answer that, but it shows Twitter is the top place they share professional content, while LinkedIn is No. 1 for consuming it.
Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.