Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "news"
- Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which will be the first year expenditures top the trillion-dollar mark, according to the World Advertising Research Center, with five companies responsible for the uptick.
- NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
- Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using TikTok to search for restaurants and other information on the site.
- A deep dive into college students' behavior reveals pain, pleasure and panic at their ceaseless scrolling. Underneath all that, they're remarkably well-informed.
- The middle of the traditional workweek -- Tuesday, Wednesday and Thursday -- has the highest percentage of office visits in major cities studied.
- There are significant differences in news preferences among registered voters, both for TV and online sources.
- Combating accusations of fake news, falling ad revenue and lack of staffing are the biggest concerns of journalists worldwide.
- On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
- Aimclear, an independent tech and digital marketing agency, created a marketing lab and think tank focused on artificial intelligence (AI).
- The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable.
- "Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already passed misinformation's equivalent of a Turing test.
- "My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and misinformation.
- Americans have a dismal view of the national news media. Only 26% have a favorable opinion, while 53% have an unfavorable one, according to American Views 2022: Part 2, a Gallup/Knight Foundation study released last week.
- A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots of mistrust -- but also "trust' -- at certain levels.
- The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can become a habit.
- The data shows an 18-point brand lift advantage coming from Democrats for the Disney brand, as well as some surprising results that American political polarization is having on major consumer and media brands.
- The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online.
- More than half of voters said they're extremely concerned about biased media, but there are differences among people from different political affiliations.
- But most consumers don't approve of advertising that appears next to different kinds of objectionable content, like porn or hate speech.
- If more "unfiltered," unverifiable content continues to float around news digital platforms, there is inherent danger for the advertising brands backing that content.
- GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like they prefer to report bad news."
- Audience trust in most platforms is considerably lower than their trust in news in general.
- And by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed to do: informing American voters about what's important.
- NowThis pioneered social video news distribution to capture young audiences where they spend time. NowThis/Vox's Publisher, Athan Stephanopoulos, explores how to be agile in the face of a constantly changing landscape and where consumption is happening as well as the challenge of monetization models that have yet to catch up to audiences.
- Opinions among journalists vary based on how they view "misinformation," while opinions among average Americans vary based on their trust in news.
- Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
- We can recognize and engage with media bias and overcome our own preconceptions to become better participants in civic society.
- Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs.
- Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars -- destined to hit record amounts this year -- are poured into TV stations.
- The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply online for financial aid.
