Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news
media.
A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to say with a grain of salt (see data at bottom of post).
Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.
Alternatively, some consumers are seeking escapism from the election through print and online publications.
"I love the poorly educated," Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had - and has - good reason. Voters who are poorly educated about
the facts of key campaign issues - including inflation, immigration and violent crime - are much more likely to vote for Trump than Democratic rival Kamala Harris, according to new research released
Thursday by Ipsos' political tracking team in what was their last monthly campaign briefing before the 2024 presidential election.
Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.
Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
The magazine will use Headliner's Disco to provide relevant podcasts.
It used to be that if you guessed a young woman was liberal, you'd be wrong seven out of ten times. Today, it's six of ten. Better, but still off-target.
The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
While conventional local TV, radio and newspaper news outlets still rank highest, social media, search engines, and newcomer locally focused apps (Nextdoor, Ring) are increasingly becoming go-tos.
Almost all American adults said they trust what they see and hear on local TV news, compared with less than half who trust social media.
It's fair to say that Biden didn't have his best performance during 2024's first presidential debate, but that doesn't mean he should quit. Predictive analytics don't support that outcome.
The study comes a week before the first debate between President Biden and ex-President Trump next Thursday on CNN.
A significant majority of U.S. adults said local news outlets were at least somewhat important to the well-being of their local community
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certain brand safety practices.
Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and propaganda.
While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread of misinformation.
There I was covering the trial for Ad Age when I received a call from Mark Weiner asking if I wanted to know how much it was worth to brands.
A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.
Hispanic adults born outside the United States have much more varied habits for news consumption.
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO
Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he
hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly &
collaboratively."
The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted channel at just 43%.
Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially apt as we head into what will
be the bumpiest political news cycle in the history of bumpy news cycles.
Thirty-two percent of people ages 18-29 "regularly" get news from TikTok, and the percentage under 30 getting news from TikTok is up nearly 3x vs. 2020, Pew Research Center finds.