When we asked a second question about the liability for advertisers, there was more of a disconnect.
The Republican party's kibosh on future presidential debates is ironic, given how important free speech is to its members. Misinformation, not so much.
Roku is bringing a "Live TV Zone" tool to its onscreen navigation.
"The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting
blame for the riot," NewsGuard's analysts note in the new report.
Other most-read columns of the year included a "Big Fat Idiot," "The Media Optics Of The Capitol Insurgency," the "Talibrand," and "The Decline Of Western Civilization (In Two Simple Charts)."
News captured more hours of viewing time than movies (21%) and entertainment (9%).
Media veracity watchdog NewsGuard published its annual list of best and worst informers of the year, including the top 10 "misinformers" generating the most engagement.
The finding comes amid a new wave of uncertainty related to COVID-19 variants, and as interest in crypto, NFTs and blockchain begin to crest.
Political advertising is predicted to break more records next year, all of which will bolster local TV.
OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb combat disinformation and ensure it only partners with publishers publishing quality, reliable news.
Men far outdistance women and people of color on Sunday morning news shows, such as NBC's "Meet the Press" and CBS's "Face the Nation."
Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.
Pew finds a large majority of U.S. adults (84%) say they get news from a smartphone, computer or tablet "often" or "sometimes," according to the research.
Facebook continues to command a high level of U.S. adults as the place they "regularly" get news, at 31%. Among other social media platforms, YouTube is next, followed by Twitter, Instagram, TikTok,
Reddit, LinkedIn, Snapchat, WhatsApp, and Twitch.
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?'
National news is at a 58% trust level, down from 76% in 2016. The best results are from local news outlets.
A new report shows the number of Republicans who believe in protecting freedom of information has risen 10%, while 65% of Democrats now support the government's involvement in restricting
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
Coming back from a self-imposed news blackout during an "off-the-grid" family vacation last week, the first thing that struck me was how utterly predictable the dumbfounded reaction of the U.S. news
cycle can be when it comes to inherently predictable events.
It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded
by legitimate advertisers? NewsGuard did.
Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicating they trust his
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and
Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.
In a closely watched case, the Supreme Court Thursday voted 6-3 to narrow the scope of a 1980s-era anti-hacking law.
There's a fascinating new study from the Knight Foundation indicating that the brand of a news outlet plays an "outsized role" in the confirmation bias of its readers.
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage the network does because they
provide the financial support for Fox News to do it.
From March 15-April 18 of this year, average broadcast viewership had a steep 20% drop, with cable sinking 26%.
Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that when it comes to accessing
news, local TV newscasts have the greatest reach. A third (33%) of the 18- to 29-year-olds responding to the survey, fielded in March, said they get their news or current events content from local TV
stations, putting the linear TV medium ahead of Facebook (30%) and all other digital and/or analog media platforms.
In 2020, live cable TV viewing grew 20% among all cable networks, largely due to sharply increasing news coverage. But long-term ad concerns remain for cable networks, says one analyst.
While Fox News Channel remains the dominant source for political news among Republicans, especially conservative ones, newer TV news rivals Newsmax and OAN (One America News) have made significant
inroads. According to a new study released this morning by the Pew Research Center, 43% of Americans overall got news from Fox News in the past week, while only 10% got it from Newsmax and 7% got it
If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and now that it is being
brought under some semblance of control, some of those institutions are seeing their role as trusted information providers erode along with it -- especially media and brands.