Search results for "broadcast networks"

• 'Cord-Shaving' Households Pose Challenge For TV Advertisers
  The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
  May 10, 2022  Tags: broadcast networks, broadcasting, cmmr, television, tv
• Media Brands Maintain Strong Presence on Social Apps
  Publishers last year had 35% share of voice, while media and entertainment companies had 29%, according to Comscore.
  February 25, 2022  Tags: broadcast networks, cmmr, comscore, social media, social networking, social networks
• Consumers Worldwide Expect To Watch Less Linear TV
  A growing number of consumers worldwide consider Google's video-sharing site YouTube to be similar to television.
  February 22, 2022  Tags: audience measurement, audience targeting, audience-buying, broadcast networks, broadcasting, cmmr, streaming
• 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
  Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
  January 11, 2022  Tags: broadcast networks, broadcasting, cable, cable tv, cmmr, local search, paid search, search, search marketing, search retargeting, television
• Ad Execs Most Bullish On Demand For ESPN, Scripps Networks
  Ad execs, including both advertisers and media buyers, are most bullish on ESPN, HGTV and Food Network in plans to boost ad spending in the next 12 months. That's the top line of Beta Research Corp.'s annual study on ad demand for 41 basic cable and four broadcast networks.
  January 13, 2020  Tags: ad spending, advertising, broadcast networks, media buying, research, television
• TV's 'Reach' Drifts Lower, Average Time Spent Per Network Rises
  Only six of the 101 networks tracked increased their reach in the last five years, with the NFL Network gaining the most.
  October 30, 2019  Tags: advertising, broadcast networks, cable tv, media measurement, nielsen, research, television
• Organic Valley Puts Fitbits On Cows
  Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand."
  July 16, 2019  Tags: ad optimization, ad targeting, audience targeting, awareness, behavioral targeting, broadcast networks, broadcasting, cable, cable tv, digital, digital marketing, geotargeting, retargeting, social media, social networking, social networks, targeting
• Tourism Australia Hoax Drives Super Bowl Viewers Online
  Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles, IMDB/Wiki pages, digital banners and videos, and OOH billboards.
  March 14, 2019  Tags: ad campaign, awareness, broadcast networks, digital, integrated marketing, media, movies, out-of-home, pr, retargeting, social media, super bowl, tourism, video
• Cable, Broadcast Network Ad Clutter At Or Near All-Time Highs
  Despite boasts among many networks that they would reduce ad clutter to improve viewer experiences and boost ratings, attentiveness and revenues, the trend has been in the other direction. The picture is not much different for the major broadcast networks. With the exception of some reductions earlier this year at Fox, the broadcast marketplace has been boosting the supply of commercial minutes to offset audience erosion.
  December 7, 2018  Tags: advertising, broadcast networks, cable tv, research, tv
• CBS' Research Chief Poltrack To Retire In 2019
  In 2001, Poltrack started the CBS Television City Research Center at the MGM Grand Hotel and Casino in Las Vegas, tracking consumer feedback on changes in media consumption.
  October 30, 2018  Tags: broadcast networks, research, tv
• Broadcast Station M&As TV Driven
  Merger and acquisition activity totaled $5.11 billion in the second quarter of 2018, the biggest quarter since second quarter 2007.
  July 13, 2018  Tags: broadcast networks, research
• Despite Efforts By Some Nets, National TV Ad Loads Remain Near All-Time High
  Fox and NBCU have taken a strong position on reducing ad loads to improve the quality of viewers' experience and the effectiveness of ads they are exposed to.
  March 21, 2018  Tags: advertising, broadcast networks, forecast, tv