Search results for "social networking"

• Brands See Declines In Organic Reach On Instagram
  Audience attention was more divided as the photo-sharing app added more video features.
  January 14, 2022  Tags: cmmr, facebook, instagram, mobile, social media, social networking, social networks
• Turning Customers Into Fans: Church's New Social Media Playbook
  As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
  January 13, 2022  Tags: consumer, consumer experience, engagement, fast casual, fast food, loyalty, marketingqsr, media, media buying, media planning, paid content, paid media, qsr, restaurants, social media, social networking, social networks, strategy
• Social Media Ad Prices Jump Amid Holiday Rush
  Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier.
  December 17, 2021  Tags: cmmr, facebook, holiday, social media, social networking, social networks
• TikTok Overtakes Instagram And Snapchat Among U.S. Teens
  Entertainment and the chance for self-expression were big draws for this demo.
  November 24, 2021  Tags: cmmr, online video, social media, social networking, social networks, video
• Finding Burger King Moments In A Fractured Mediaverse
  Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media team is leveraging attribution modeling as a guide and asserting performance criteria to judge every old and new channel against how each adds to the mission.
  June 15, 2021  Tags: addressable tv, advanced tv, attribution, brand image, brand marketing, branding, brands, cable tv, connected tv, ctv, digital, digital content, marketing/branding/advertising, ott, performance marketing, social media, social networking, social networks
• Now, About That Chicken Sandwich: Popeye's Inside Story
  Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shares what happens when consumers take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.
  June 11, 2021  Tags: brand marketing, content marketing, digital marketing, loyalty, media, online video, promotion, public relations, qsr, social media, social networking, twitter
• Pancheros' Digital-First Brand Makeover
  More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an app so that it nearly doubles participation? The QSR brand's marketing team leveraged data to unlock the power of fanatical customers in a digital-first brand makeover.
  June 4, 2021  Tags: apps, brand marketing, content marketing, data, data management, data-targeting, database marketing, digital marketing, marketingqsr, qsr, social media, social networking, social networks
• AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
  There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactful creative and devise a hyper-targeted, eye-catching media strategy. AT&T enlisted a popular social influencer and artist to create 30 unique executions that targeted decidedly distinct groups with artwork and animation.
  December 16, 2020  Tags: ad campaign, audience targeting, banners, creative, display, influencer marketing, online video, social media, social networking
• Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
  Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports.
  September 9, 2020  Tags: deals, email, loyalty, personalization, privacy, research, retail, social networking
• Xfinity's 'Project Dead Zone' Takes Best In Show
  A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy number of rooms and stairways.
  September 30, 2019  Tags: awards, awareness, content, live streaming, millennials, online, online video, social media, social networking, social networks, social vibe, streaming, technology, twitter
• Organic Valley Puts Fitbits On Cows
  Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand."
  July 16, 2019  Tags: ad optimization, ad targeting, audience targeting, awareness, behavioral targeting, broadcast networks, broadcasting, cable, cable tv, digital, digital marketing, geotargeting, retargeting, social media, social networking, social networks, targeting
• AWeber Gives Entrepreneurs Leg-up With Curate
  Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands.
  May 22, 2019  Tags: applications, awards, content, content creators, content sharing, digital content, email, events, mobile, social media, social networking, social networks
• BMW Celebrates Diversity To Showcase Sporty X2 Model
  The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanations."
  March 14, 2019  Tags: automotive, awards, brand marketing, digital, digital content, events, gay/lesbian, live streaming, luxury, media, partnership, social media, social networking, social networks, video
• UPS Pulls In Viewers With A Sentimental Journey - Or 4
  The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure and optimize its creative, publishing and bidding on a weekly basis.
  March 14, 2019  Tags: ad optimization, bidding, branded content, branded entertainment, content creators, creative, data, engagement, film, online video, publishing, social media, social networking, transportation, video
• 7-Eleven: Evolutions In Convenience
  The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment.
  November 20, 2018  Tags: acquisition, apps, crm, digital, facebook, facial recognition, geotargeting, loyalty, machine learning, marketing/branding/advertising, mobile, personalization, retail, social media, social networking, social networks, sweepstakes