Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "programmatic video"
- Three quarters of buying advertising on connected television apps is automated, or handled programmatically through several kinds of deals.
- Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
- Latin America's strength in open programmatic ad spending on CTV offset weakness in other regions.
- Snapchat and Instagram also among the most popular social media apps among teenagers.
- More than half of people who regularly use captions do so to stay focused on a TV show or movie.
- About 80% of the time, ads distributed by Google Video Partners don't run as they're supposed to.
- Marketers invested an estimated $3 million in programmatic ad spend on delisted CTV apps in Q3.
- Open programmatic ad spending on connected television this year has risen 31% worldwide.
- Majorities of U.S. and UK advertisers surveyed indicate more granular content insights would motivate them to shift some linear budget to CTV.
- Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
- Introducing a new brand can be daunting in today's ever-expanding video landscape. Ocean Media's svp, head of media, Jared Lake, talks strategy launching a brand campaign across multiple platforms, how consumers' consumption behaviors and GRP informed the media mix and why certain channels didn't make the cut.
- Hunter Douglas has been on a five-year journey of bringing ever more of its media buying and planning in-house, first search, then social, and now Video and programmatic and branding. But as Tiffany Leung explores, this has been more than an operational shift. It required not only changing KPIs, staffing and messaging but a cultural shift to value a data-driven approach to all aspects of marketing, internal organization and event onboarding customers.
- Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.
- Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
- Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the rise, and 86% of media experts see it as a key opportunity in the year ahead," reports Integral Ad Science, based on a new survey of digital advertising and media execs.
- Managing campaigns now takes an average of nine types of software or digital platforms.
- Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
- Media buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media budget this year -- up from 13% in IAB's November 2020 survey. Linear TV's average share of total is now 18%, versus 15% in November.
- How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due to prior financial commitments, and that's what PUMA faced when opening its flagship store on Manhattan's bustling Fifth Avenue. The German sportswear company knew they needed to be strategic with how and who they reached in order to get the most from their investment. For that they executed a digital-out-of-home (DOOH) advertising campaign with geo-targeting technology. By programmatically serving ads in motion fixed on top of taxis and rideshare vehicles, the street-level campaign successfully leveraged dynamic messaging that directed consumers to PUMA's NYC grand opening.
- What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital customer journeys. Pandora Jewelry faced just that with only two months to Mother's Day, their biggest sales period. Their solution was a "full funnel" approach pivoting from a strategy that drove store traffic to one driving e-com. Pandora quickly shifted to a digital-only strategy.
- Video display is nearly at parity with non-video display -- thanks to programmatic.
- The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion.
- DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media.
- The figures are in for Q2 video advertising, and there's more evidence that quality content and premium brands are increasingly connecting directly.
- As data-driven video channels on bigger screens become more targeted and precisely measured, how can retailers better use them to drive foot traffic and measure impact? For Sunglass Hut, this has been an opportunity to bring their cable/CTV/OTT buys away from Spray and Pray approaches to more performance-oriented attribution models that drive business decisions with hard data. Luxottica's Director of Global Media, Caroline Proto, shares the learnings.
