Search results for "mpprogrammatic"

• ANA Study Reveals Progress In Programmatic Ad Quality, But Sees $21.6B In Missed Value
  Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter.
  May 27, 2025  Tags: cmmr, mobile programmatic, mpprogrammatic, programmatic, programmatic tv, programmatic video
• Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
  Managing campaigns now takes an average of nine types of software or digital platforms.
  December 16, 2021  Tags: ad buys, advertising, campaigns, cmmr, digital, digital marketing, dsp, dsps, media buying, media measurement, mobile programmatic, mpprogrammatic, private marketplaces, programmatic, programmatic tv, programmatic video, ssp
• Mall Of America Doubles Visit Rate Percentage Benchmark
  "What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
  September 3, 2019  Tags: awareness, connected tv, data, digital, engagement, geotargeting, location-based, media, mobile, mpprogrammatic, programmatic, retail, social media, technology, tourism, women