Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "social media"
- Entertainment and the chance for self-expression were big draws for this demo.
- Key takeaways of the study include users' increased screen time over the past year and their need for more authentic, relatable, and positive content.
- The majority (39%) of total QSR ad impressions were on Twitter, followed by YouTube (33%), Facebook (15%) and Instagram (13%).
- Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.
- On the heels of a former Facebook product manager's disclosures, a new study finds 58% of U.S. adults say social media harms mental health.
- A third of social media users engage with organic content from brands regularly by clicking on ads, visiting a brand's site or purchasing products. Not all sites perform the same, according to Model B, a tech company with roots in AI, and Opinium, a New York-based agency.
- Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual reality headsets and someday, augmented-reality glasses, according to "The New York Times."
- Spending growth for paid search, paid social and retail media advertising slowed in the third quarter from the second quarter. Yearly gains were measured against the steep drop in media spending during the onset of the pandemic in 2020. Price increases helped to drive the rise in spending for paid search (+30%) and paid social (+34%), but was less of a factor for retail media (+21%), according to a study of digital media spending trends from adtech firm Skai, which was formed after Kenshoo acquired Signal Analytics. During the third quarter, Google, Facebook and Amazon all reported double-digit gains in ad revenue as volumes surged. Google’s ad sales rose 43% from a year earlier to $53.1 billion in the third quarter, while Facebook’s climbed 33% to $28.3 billion and Amazon’s rose 50% to about $8.09 billion. Apple’s changes to the privacy settings on its devices, including the iPhone, didn’t have a dramatic effect on social-media prices. Facebook’s cost per thousand (CPM) rate steadied after Apple updated its software in April, according to Skai. (Media agency Merkle last month published a different comparison — its report showed a yearly gain in Facebook’s CPMs during the third quarter.)
- With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all platforms -- TV, movies and mobile.
- Growing scrutiny of social-media companies has made consumers worldwide more aware of how their personal data is harvested for targeted advertising. The Cambridge Analytica scandal exposed how political campaigns used -- or misused -- Facebook data to hone their messaging and sway voters. Amid concerns about the power of social media, consumers tend to express anxiety and apathy about data gathering, a global survey by market researcher Ipsos found. Eighty-five percent of U.S. consumers said it was “inevitable” that people would lose some privacy because of technology, while only 28% said people “worry too much” about their online privacy. In addition, more than two-thirds (69%) of Americans said they were concerned about how the government uses information about their online activities. The findings suggest marketers and media owners should be transparent about their data collection methods and privacy practices as they gather more zero- and first-party data about consumers to gain greater insights about their behaviors.
- Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
- Is pervasive social media the same as broadcasting? And if it is, can it not be regulated in much the same way?
- While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention Economy" research program is focused on measuring the true value of attention across channels, platforms, and formats, to reroute the way the ad industry judges an ad's real success.
- While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media trends survey.
- Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
- But consumers in five other countries now use apps for at least five hours per day, reports App Annie.
- Many consider it physically addictive and felt like they were going through withdrawal during last week's outage.
- The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
- "There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again chose to optimize for its own interests, like making more money," former Facebook product manager Frances Haugen told "60 Minutes."
- The timing of a just-released analysis of how members of Congress use social media for themselves couldn't be better, coming as they once again hear testimony from one of their personal favorite platforms: Facebook.
- Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about themselves, but recent studies clearly show that is not the case.
- Facebook continues to command a high level of U.S. adults as the place they "regularly" get news, at 31%. Among other social media platforms, YouTube is next, followed by Twitter, Instagram, TikTok, Reddit, LinkedIn, Snapchat, WhatsApp, and Twitch.
- Social media is the top-cited source by those 18-34, but not by adults overall, a Conviva survey finds.
- The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last year, according to findings of Mindshare's ongoing COVID-19 tracking study.
- Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season.
- A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on teens' well-being.
- Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according to the data.
- National news is at a 58% trust level, down from 76% in 2016. The best results are from local news outlets.
- Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
- What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during the height of the pandemic to create a new brand awareness campaign, that's exactly what they did. How do you produce a video ad campaign without actors, without locations and without crews? The answer: stock footage. But not just any stock video. It needed to be quality, high-resolution footage. By working backwards- beginning with the footage, then character development, then script- Grammarly was able to achieve an entirely production-free campaign. The process proved more cost-effective, flexible, and turned around faster than traditional live action shoots.
