The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday.
For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm.
Meta is being accused of running ads including child sexual abuse material, some of which featured real children, according to a report from "Wired."
Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullying, poor sleep and unhealthy alcohol consumption.
A new Reuters/Ipsos study shows that a bipartisan majority of Americans support more government rules for social-media companies. Of the consumers surveyed in the six days ending August 3,
61% said social-media firms need stronger oversight, including required age-verification tools. This included 71% of Democrats and 62% of Republicans. But support from independents was lower because
many are unsure where they stand.
U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS
reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social
media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports.
AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing.
The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations.
Concerns about kids and social media are no longer confined to advocacy groups, worried parents and the occasional documentary narrated by someone speaking in a very serious voice.
Almost six out of ten U.S. adults support banning access to social media sites for young people under the age of 16, Pew Research Center reports. But one in five
adults oppose such a ban and one in four are unsure. Those in the 30-49 age group are the most likely to favor a ban, and parents with an 18-year-old are more supportive of a ban than those without a
child that age. Pew surveyed 9,750 U.S. adults from May 26 to June 1 of this year.
The products generating massive sales are not futuristic gadgets or breakthrough technologies. They're largely affordable items that promise visible benefits.
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.
News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the
2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman
Lab reports. Almost all online news growth is coming from third-party sources, and people in the 18- to-34-year-old age range, are abandoning news sites more quickly than other groups.
“Social media and video networks are now more popular as a source of news than owned and operated online news websites and apps in 30 of our 48 markets,” the study states.
Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.
Platforms driven by influencer culture and algorithmic feeds showed stronger negative associations with happiness than platforms centered on communication, according to the World Happiness Report.
Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group has determined, Huffington
Post reports. They now largely get news from nontraditional outlets and independent creators on YouTube and
other platforms. They are frustrated with the economy and gas prices.
Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.
Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape.
Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful.
If your brand strategy relies on making young people feel bad about themselves, it may be time to revisit the deck.
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles
F. Kettering Foundation, The Washington Post reports. But they are also more open to political violence and less supportive of democracy.
Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as
often.
U.S. viewership of women's sports has nearly tripled since 2020, driven by younger, affluent and highly digital fans who show up, stream games and buy merch.
Meta is reportedly planning a round of layoffs that could potentially impact 20% or more of the company's 80,000 employees.
Meta has invited Moltbook's cofounders to join its AI research division with the goal of devising "new ways for AI agents to work for people and businesses," a Meta spokesperson told Axios.
Consumer trust is collapsing and creators are bailing. The platform's metrics -- as reported by a Harris Poll -- should scare marketers everywhere
A Harris Poll report reveals that an increase in advertising, influencer culture and privacy concerns are beginning to diminish loyalty among Gen Z TikTok users.
More than a third of U.S. adults say they have boycotted a brand for social reasons.