Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "social media"
- Joss & Main leans in to the Pinterest trend with a series aimed at Gen Z's desire to unplug -- and entertain beautifully.
- The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.
- Meta has decided to divide its AI team, forming two separate units in order to build and release its next generation of products and features at a faster rate, according to a report by Axios.
- Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
- A majority of boys are encountering online firearm content that experts warn is not only inappropriate but potentially dangerous.
- U.S. consumers spent $144 million on in-app purchases in March, more than doubling February spending.
- Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
- About half of Americans now say the U.S. government should take steps to restrict false information online.
- Influencer management is increasingly collaborative, with 79% of brands working with influencer agencies.
- Creating a video with an AI-generated person using your product and presenting them as a real human is likely not acceptable to most consumers.
- Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 -- rising from $1.7 billion to $24 billion in 2024, based on reports by Sprout Social.
- Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.
- Expanding their customer base remains a key challenge, with 48% of business owners citing marketing and advertising as their biggest obstacles.
- Social media shopping has gained traction with Gen Z because of the ease of in-app purchases, influencer marketing and personalized product recommendations.
- Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S. investment that affected search, recommendations, and advertising.
- Four out of 10 people said social media platforms show too many ads while they shop.
- The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.
- The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
- Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
- Product recommendations are typically considered more reliable when they receive "upvotes" from other Reddit users.
- TikTok is fighting to stay in the United States, despite China's laws that say its parent company must share data with its communist party.
- About three quarters of U.S. teenagers say they go on YouTube daily, making the video-sharing site the most widely used.
- A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
- Broad brand awareness and personalized outreach not only capture attention but also build trust.
- Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and young adult viewers.
- According to a WARC Media report, Facebook has a global advertising audience of 2.2 billion. The recent integration of AI technologies and automation of ad campaigns is a major contributor to Facebook's booming ad business.
- Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
- User-generated content challenges social platforms to ensure that they are eliminating objectionable materials.
- Challenges include legislation that may limit social use and heightened brand risk due to AI-generated content.
- Younger cohorts of travelers tend to be more sophisticated in their social media usage.
