Meta will open a small pilot program allowing academic researchers to access Instagram data for up to six months to learn more about how the social platform affects the well-being of teens and young
adults, reports "The Atlantic." Meta announced this week that it is looking for proposals focused on specific research areas around this topic.
About two-thirds of social media shoppers said they plan to buy something for themselves during the back-to-school season.
Pharmaceutical companies may be leaving an important channel unattended when it comes to educating consumers.
Amherst University professor Ethan Zuckerman's request for a court order preventing Meta from suing over a research tool is premature because the tool hasn't yet been launched, Meta argues.
There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way
online.
Home Depot is a good example of a company that highlights front-line workers in its "Behind the Apron" series.
Younger consumers are most likely to watch short videos for ideas on what to do while traveling.
NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament that started up last
fall.
To help create and maintain a safer, more accountable AI ecosystem, Meta and Amazon have joined the Frontier Model Forum, an industry-led non-profit organization developed to ensure "safe and
responsible development" of the most impactful AI models.
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to
expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
Larger companies have been better equipped to harness their advantages in first-party data and technology.
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Google.
LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO
Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he
hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly &
collaboratively."
Most social media users plan to keep using social media despite concerns about data privacy and hate speech.
The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted channel at just 43%.
Email remains the top area for automation and social is second, Ascend2 reports.
The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the
risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.
X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's
most popular wrestlers.
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
YouTube, TikTok, Snapchat and Instagram are most popular with U.S. teenagers.
"We estimate Snap will generate $234 million from 'My AI' sponsored links in 2024," New Street Research analysts note in a report published today, estimating Meta's AI agent ad buys could generate
$6.7 billion next year.
News coverage of the Bud Light firestorm received more than 11 million interactions during a nine-month period last year.
The ease and immediacy of newer platforms, and the communities they facilitate, are driving a shift in behavior.
Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported
premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google
still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
Ad spending on retail media networks nearly tripled on Black Friday.
Most digital pros said they will prioritize social media and digital video/CTV in the year ahead.