An academic study found that Trump supporters are more likely to share misinformation, making them more likely to get suspended.
TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.
Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the
automotive buying journey.
The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video content for
TikTok's users.
Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may not want to risk fines, and payment processors and
banks would pull their support.
The number of unique online authors discussing social media addiction increased by 12% in the past year.
AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.
While conventional local TV, radio and newspaper news outlets still rank highest, social media, search engines, and newcomer locally focused apps (Nextdoor, Ring) are increasingly becoming go-tos.
Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.
People's interest in back-to-school podcast ads is a precursor to holiday shopping.
Meta will open a small pilot program allowing academic researchers to access Instagram data for up to six months to learn more about how the social platform affects the well-being of teens and young
adults, reports "The Atlantic." Meta announced this week that it is looking for proposals focused on specific research areas around this topic.
About two-thirds of social media shoppers said they plan to buy something for themselves during the back-to-school season.
Pharmaceutical companies may be leaving an important channel unattended when it comes to educating consumers.
Amherst University professor Ethan Zuckerman's request for a court order preventing Meta from suing over a research tool is premature because the tool hasn't yet been launched, Meta argues.
There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way
online.
Home Depot is a good example of a company that highlights front-line workers in its "Behind the Apron" series.
Younger consumers are most likely to watch short videos for ideas on what to do while traveling.
NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament that started up last
fall.
To help create and maintain a safer, more accountable AI ecosystem, Meta and Amazon have joined the Frontier Model Forum, an industry-led non-profit organization developed to ensure "safe and
responsible development" of the most impactful AI models.
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to
expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
Larger companies have been better equipped to harness their advantages in first-party data and technology.
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Google.
LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO
Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he
hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly &
collaboratively."
Most social media users plan to keep using social media despite concerns about data privacy and hate speech.