Higher social media use was linked to lower scores on tests of reading recognition, memory and vocabulary.
Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent.
Many parents want stronger external guardrails on children's screen time from tech companies.
A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added
value.
The good news is Americans say they are regularly consuming news. The bad news is they are increasingly getting their "news" from social media apps, especially X, TikTok and Facebook.
Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the meaning of "live" media experiences under a
rubric consisting of three concentric layers: real-time, social reverb and cultural afterglow.
Highly visual platforms such as Instagram and Snapchat often intensify body surveillance, body shame and dissatisfaction with appearance.
Mature millennials and Gen X users are upending TikTok's "youth-only" stereotype, turning it into a genuinely multi-generational platform.
Traditional media allocations remained stable, with national and local TV showing little movement, while OOH/DOOH and print also held steady.
The social-video app isn't just fueling fandom. It's creating it, transforming passive viewers into active participants.
Brands that treat creators as strategic partners, not just media channels, are poised to reap the rewards.
Google scrapes profit from advertisers through heavy use of hidden search terms, as advertisers continue to see a decline in search query data.
Research shows U.S. viewers watch an average of 24 hours of TV every week, with 66% of U.S. consumers watching TV "all or most of the time."
Joss & Main leans in to the Pinterest trend with a series aimed at Gen Z's desire to unplug -- and entertain beautifully.
The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.
Meta has decided to divide its AI team, forming two separate units in order to build and release its next generation of products and features at a faster rate, according to a report by Axios.
Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local
advertising within three years.
A majority of boys are encountering online firearm content that experts warn is not only inappropriate but potentially dangerous.
U.S. consumers spent $144 million on in-app purchases in March, more than doubling February spending.
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%,
down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
About half of Americans now say the U.S. government should take steps to restrict false information online.
Influencer management is increasingly collaborative, with 79% of brands working with influencer agencies.
Creating a video with an AI-generated person using your product and presenting them as a real human is likely not acceptable to most consumers.
Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since
2016 -- rising from $1.7 billion to $24 billion in 2024, based on reports by Sprout Social.
Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.
Expanding their customer base remains a key challenge, with 48% of business owners citing marketing and advertising as their biggest obstacles.
Social media shopping has gained traction with Gen Z because of the ease of in-app purchases, influencer marketing and personalized product recommendations.
Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S.
investment that affected search, recommendations, and advertising.
Four out of 10 people said social media platforms show too many ads while they shop.
The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each
dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.