Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "social media"
- Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession.
- Study also underlines the benefits of bundling services, content to increase engagement, retention.
- Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. MoffettNathanson Research senior research analyst/co-founder Michael Nathanson says there are some concerns that Q2 may end a bit soft. Many companies sank to new 52-week lows.
- A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every state followed by Instagram, Twitter and TikTok.
- Most social media and livestream purchases are inspired by content from brands.
- A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic.
- The social video app helped sports-related content to expand its global distribution.
- The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, according to eMarketer January 2022 data. The IAB survey says 73% of buyers are expected to shift their media spend from linear TV to support their increase in CTV and OTT ad spend.
- Familiarity with social gaming is grooming some Gen-Zers to adapt to virtual reality environments.
- Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
- Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business results.
- The apps tend to have a bigger effect on shopping habits in developing countries such as Mexico, Brazil and Vietnam.
- A new report by market research and consulting firm Million Insights says the global social media ad market -- valued at $103 billion in 2020 -- is expected to reach $262.62 billion by 2028.
- Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.
- Advertising on Amazon is happening all year round, with 43% of brands buying ad placements throughout the year.
- Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
- Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable."
- Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
- The findings show how adding TV into any mix boosts results. Duh.
- The research aims to help teens, parents and caregivers make informed choices when using technology, and establish neuroscience behind the narrative on social media's impact on adolescent mental health.
- The remaining ad dollars have gone to digital platforms including YouTube and social media. MoffettNathanson estimates $13 billion was "lost" in TV ad budgets in 2021, and that the total will hit $37 billion in 2025. These results are calculated on TV maintaining its share of nominal U.S. gross domestic product, which it says is 0.38%.
- According to Engagement Labs, 19% of all consumer purchases are driven by online and offline consumer conversations.
- Social media is the second-biggest generator of sales leads for business-to-business marketers, behind referrals.
- Publishers last year had 35% share of voice, while media and entertainment companies had 29%, according to Comscore.
- Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of consumer choice.
- Sports teams bucked the trend as fans interacted with posts amid a return to traditional schedules.
- The partnership gives Tinuiti clients early access to Reddit tools, teams and resources, and an opportunity to test the platform's newest advertising products -- especially those geared toward performance marketing.
- Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
- A new study by cybersecurity company Lookout reveals that when it comes to major consumer fears, scams and hacking-related threats are now Americans' ultimate concern.
- Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.
