Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "social media"
- "Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales.
- Dependence on social media is highest among Gen Z, and lowest among older demographics.
- The best way to grab the attention of consumers is to post one to two items a day on a social media site.
- Brydge CMO, Patrick Keller, discusses how organizations can leverage cost efficiencies to help scale the effectiveness and performance of your social campaigns.
- More than a quarter of U.S. consumers said they've permanently shifted their preferences to online shopping.
- Pinterest CEO Bill Ready is calling on the social media industry to self-regulate AI and take accountability to build a more positive internet. He addresses the state of AI and the impact on society if measures are not put in place to control it.
- Short-form video is the most popular content format for influencer marketing, with more than half of brand marketers saying they use it.
- Although U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, according to Attest surveys.
- More than half (56%) of TikTok users said they have bought a product promoted on TikTok.
- A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots of mistrust -- but also "trust' -- at certain levels.
- The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can become a habit.
- YouTube still dominates, but TikTok's influence with kids is gaining both in viewing time and advertising impacts, study finds.
- The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023.
- Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% and radio at 14%.
- Business-related network has seen the biggest decline in internet-related activities in the past four years.
- TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to research by Ampla Technologies.
- Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels. But how did Poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for "soda", and sell over half a million dollars of online purchases in just one day? Poppi's Co-Founder and Chief Brand Officer, Allison Ellsworth, shares how leveraging TikTok became a main awareness and growth driver and how Poppi's cultural cachet was built through organic social, influencers and content creators. We will explore how D2C brands can benefit from these tactics, maneuver limited media budgets, and ultimately create a brand consumers love.
- Convenience stores offer a way to engage and secure new brand buyers and identify the viability of new products, NCSolutions said.
- Jenna Ortega is the highest-earning star from the new Netflix horror comedy hit series, potentially earning almost $79,000 per sponsored Instagram post, according to NewCasinos, which finds and compares new casinos.
- The photo-sharing app helps shoppers to find brands based on their interests and past purchases.
- More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
- BMW is the most popular electric car brand online with 350 million (and counting) engagements per Rerev.
- To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.
- More than half of consumers ages 34 and younger said their No. 1 channel for discovering international brands was social media platforms.
- Influencers have more credibility when they demonstrate how well a product works.
- Youth in intact families tend to spend more family time without digital distractions.
- At least a third of people in all countries surveyed except India said they had interacted with others on social media daily or more in the past week.
- Some TikTok users feel inspired to spend more to visit restaurants they see on the video-sharing platform.
- Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
- If more "unfiltered," unverifiable content continues to float around news digital platforms, there is inherent danger for the advertising brands backing that content.
