The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to
expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
Larger companies have been better equipped to harness their advantages in first-party data and technology.
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Google.
LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO
Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he
hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly &
collaboratively."
Most social media users plan to keep using social media despite concerns about data privacy and hate speech.
The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted channel at just 43%.
Email remains the top area for automation and social is second, Ascend2 reports.
The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the
risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.
X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's
most popular wrestlers.
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
YouTube, TikTok, Snapchat and Instagram are most popular with U.S. teenagers.
"We estimate Snap will generate $234 million from 'My AI' sponsored links in 2024," New Street Research analysts note in a report published today, estimating Meta's AI agent ad buys could generate
$6.7 billion next year.
News coverage of the Bud Light firestorm received more than 11 million interactions during a nine-month period last year.
The ease and immediacy of newer platforms, and the communities they facilitate, are driving a shift in behavior.
Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported
premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google
still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
Ad spending on retail media networks nearly tripled on Black Friday.
Most digital pros said they will prioritize social media and digital video/CTV in the year ahead.
About a third of Gen Z consumers said they had either shopped for gifts on TikTok or planned to do so.
Viewing sports highlights is especially popular in the category of "combat sports" such as mixed martial arts, boxing and wrestling.
A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
The social media platform tracks searches and pins to forecast next year's obsessions.
Ads that show an influencer who demonstrates a product can help to lift brand recall by 25%.
Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
Thirty-two percent of people ages 18-29 "regularly" get news from TikTok, and the percentage under 30 getting news from TikTok is up nearly 3x vs. 2020, Pew Research Center finds.
Misogyny is a common theme of real-world violence seen by teens on social media.
The debate over limits on social media comes amid growing worries about children's mental health.
Tomer Simon, chief scientist at Microsoft Israel's R&D Center, expressed concerns in a letter to Tzachi Hanegbi, head of Israel's National Security Council, about the future of the country's R&D as
the Israel-Hamas war rages on.