Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "real-time"
- Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
- The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
- Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers almost instantly.
- Attention quality scored the highest for audio ads with the highest voiceover volume compared to ads with the lowest voiceover volume and the ads that had too many competing elements within the creative at 25%, according to a controlled-study data released Tuesday.
- Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
- "Many need to get better at extracting relevant data signals across channels, generating actionable insights, making insights available in real-time, and going deeper and more granular," Executive Director Donovan Neale-May says.
- Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.
- Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads.
- A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.
- Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new customer demands due to the COVID-19 crisis. A number of these fundamental shifts will have the potential to impact business on just about every level for years to come.
- Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive, Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...
- Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near real-time, ABI Research says.
- Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report.
- MALAGA, SPAIN -- I have seen the future of real-time data-based marketing, and it's inside a restaurant that will be opening in downtown Los Angeles in a few weeks. The restaurant, which will be operated by Stockholm-based hospitality design firm Livit, is the 2.0 version of a living test lab it has been operating in Sweden for the past two years, and the most remarkable thing they both serve isn't culinary, it's data.
- BrightEdge released several innovations that enable marketers to collect real-time data to optimize campaigns on a variety of platforms, including YouTube and Amazon, on Monday.
- With a slashed media budget for the key season - 22% smaller than the previous year - every dollar needed to work harder and smarter. But first, the brand needed to define "cold."
- Aiming to change the perception of hairspray, Tresemme needed to show how a woman's hair can still move after using the product.
- The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.
- The channel partner program allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps, social media, and voice assistants. The expansion aims to grow the U.S. portion of Uberall's business.
- In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based on that audience.
- The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby.
- Zero-based marketing is gaining traction now that AI can monitor campaign ROI in real-time.
- A real-time video dial-test of nearly 2,000 American viewers shows a polarization of responses to Nike's controversial Colin Kaepernick ad.
- When the Bucks win, you win...a Wendy's Frosty. It was a great localized promotion idea that required near-real-time media execution. Kristy Sclepp, CEO, Outdoor Nation and Gina Sisk, Media Director, Manna Hospitality Group / Bridgeman discuss how Digital Out of Home screens allowed the franchisee Manna Hospitality Group / Bridgeman to beat even the traditional TV and radio channels for the promotion. Better than that, store level sales data allowed the brand and agency to tie IRL impressions to sales lifts, showing how DOOH outperformed even radio and TV. Y
- In order to promote the ever-changing nature of the NBA Finals and game programming, the league needs to go dynamic, near-real time, and ubiquitous. Starting with its award-winning use of omni-screen programmatic for the 2022 Finals, Brittany Holland, Director of Media Strategy & Planning at NBA and Mary O'Brien, Media Director at Rapport, share what it takes to go omni-programmatic: real-time data and live gametime countdowns, unified creative from mobile to Times Square DOOH, even reallocating media overnight in and out of team markets.
- For a novel campaign that tied Frosty giveaways with Milwaukee Bucks wins, the local Wendy's franchisees went off the usual media and messaging menus. Using giveaways rather than discounts and leveraging near-real-time Digital Out of Home placements that beat TV and radio promos. And even by using sports to reach non-fans. Gina Sisk, Media Director at Manna Hospitality Group / Bridgeman, shares the lessons learned from being willing to buck conventional wisdom in media, promotion and even targeting to drive the bottom line.
