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Search results for "real-time"
- Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer questions with a "bit of wit" and has a "rebellious streak," the xAI team said.November 6, 2023 Tags: ai, amazon, artificial intelligence, automotive, data, data management, machine learning, marketing, media buying, microsoft, real-time, research, search, social networks, technology
- "Many need to get better at extracting relevant data signals across channels, generating actionable insights, making insights available in real-time, and going deeper and more granular," Executive Director Donovan Neale-May says.July 12, 2022 Tags: analytics, artificial intelligence, cmo, data, data management, digital, marketing, real-time, research
- Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.July 6, 2022 Tags: artificial intelligence, data, digital, facebook, instagram, language, meta, open source, real-time, research, search, technology
- Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads.December 1, 2021 Tags: ad campaign, advertising, attribution, data, data management, digital, media measurement, performance marketing, real-time, research, tv
- A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.August 31, 2021 Tags: artificial intelligence, demographics, gen z, interactive, real-time, research, virtual reality
- Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new customer demands due to the COVID-19 crisis. A number of these fundamental shifts will have the potential to impact business on just about every level for years to come.December 15, 2020 Tags: analytics, artificial intelligence, covid-19, data, digital, paid search, real-time, research, search, seo
- Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive, Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...March 6, 2020 Tags: connected devices, connected tv, cpg, creative, data, data-targeting, digital, digital content, ott, personalization, qr codes, real-time, super bowl, television, tv, video
- Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near real-time, ABI Research says.December 31, 2019 Tags: ad targeting, analytics, artificial intelligence, connected devices, data, data management, google, iot, machine learning, microsoft, paid search, real-time, research, search
- Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report.July 8, 2019 Tags: augmented reality, blockchain, chatbots, digital, dsps, media buying, programmatic, real-time, research, technology, virtual reality
- MALAGA, SPAIN -- I have seen the future of real-time data-based marketing, and it's inside a restaurant that will be opening in downtown Los Angeles in a few weeks. The restaurant, which will be operated by Stockholm-based hospitality design firm Livit, is the 2.0 version of a living test lab it has been operating in Sweden for the past two years, and the most remarkable thing they both serve isn't culinary, it's data.May 20, 2019 Tags: artificial intelligence, data management, digital, los angeles, real-time, research, restaurants
- BrightEdge released several innovations that enable marketers to collect real-time data to optimize campaigns on a variety of platforms, including YouTube and Amazon, on Monday.
- With a slashed media budget for the key season - 22% smaller than the previous year - every dollar needed to work harder and smarter. But first, the brand needed to define "cold."March 14, 2019 Tags: broadcasting, cable tv, cpg, data, data-targeting, digital-out-of-home, geotargeting, health, media planning, out-of-home, partnership, real-time, technology
- Aiming to change the perception of hairspray, Tresemme needed to show how a woman's hair can still move after using the product.March 14, 2019 Tags: awareness, canada, cpg, digital, millennials, out-of-home, outdoor, real-time, technology, women
- The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.March 14, 2019 Tags: ad campaign, api-driven, asia, awards, awareness, call to action, campaigns, customer experience, ecommerce, engagement, entertainment, geotargeting, interactive, media, mobile, movies, partnership, personalization, real-time
- The channel partner program allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps, social media, and voice assistants. The expansion aims to grow the U.S. portion of Uberall's business.February 25, 2019 Tags: cloud computing, digital, europe, google, hyper local, local search, location-based, real-time, research, retail, search, uk
- In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based on that audience.November 19, 2018 Tags: behavioral targeting, content, content creators, creative, customer experience, customer service, data, digital content, email, geotargeting, influencer marketing, loyalty, media buying, millennials, personalization, real-time, retail, social media, social networks
- The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby.November 19, 2018 Tags: ad targeting, airlines, audience targeting, awards, brand affinity technologies, brand marketing, campaigns, data-targeting, digital marketing, engagement, marketing/branding/advertising, media, mobile, mobile programmatic, omma, real-time, social media, technology, television, travel
- Zero-based marketing is gaining traction now that AI can monitor campaign ROI in real-time.
- A real-time video dial-test of nearly 2,000 American viewers shows a polarization of responses to Nike's controversial Colin Kaepernick ad.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.