MALAGA, SPAIN -- I have seen the future of real-time data-based marketing, and it's inside a restaurant that will be opening in downtown Los Angeles in a few weeks. The restaurant, which will be
operated by Stockholm-based hospitality design firm Livit, is the 2.0 version of a living test lab it has been operating in Sweden for the past two years, and the most remarkable thing they both serve
isn't culinary, it's data.