Republicans are less trusting than Democrats, and older people are more trusting than young Americans.
National linear TV will drop 10% to $4.65 billion, with national TV down 26% when including Olympic revenue, according to estimates from MoffettNathanson Research.
Roku's share of the market dipped 3% in Q3 vs. Q2 this year (36% vs. 37%). Apple TV, now in second place, witnessed a sharp 27% gain (to a 15% share).
For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1.1 million.
Movies in 2024 contributed nearly 50% of streaming revenue - up from 27% in 2022, per Parrot Analytics.
As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will see revenues spike, with Amazon Prime Video and Netflix gaining on Hulu.
A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are making more in-game purchases based on in-game ads - 46%, up from 40%.
Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the meaning of "live" media experiences under a
rubric consisting of three concentric layers: real-time, social reverb and cultural afterglow.
Research shows that among 190 cable TV networks analyzed, 36 had 60 million or more subscribers and 49 had less than 10 million in 2025.
Seventy percent of U.S. and U.K. consumers in a new survey said would be interested in "usage-based pricing," according to Chargebee - a possible "pay-per view"-like option for streaming.
Five years ago in 2020, during the midst of the pandemic, live still led vs. streaming - at 43% vs. 36%.
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories, particularly among streaming/CTV platforms, according to analysis by Guideline, a media research company.
Good news for streamers is a slight decline in the number of consumers cancelling their subscriptions. Premium streamers have the lowest/best "churn" rate, at 4.1%.
The biggest global TV ad spenders on average now allocate just 38% of their ad budgets to TV, while smaller brands' ad spend is around 9%.
While Americans are increasingly pinching pennies, the silver lining is that it's driving them to ad-supported streaming services or tiers, indicating an expansion of ad inventory supply.
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fox, Comcast/NBCU, Disney, Paramount Skydance and WBD was down 1% in Q4 2024 and 2% lower in Q1 2025.
Overall, 51% of sports streamers say they subscribe only during a season and then cancel.
Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.
Current monthly consumer costs range from $68 for one service to $98 for five or more services. At the top level of five or more, consumers are only willing to spend one dollar more ($99).
Consumers are spending an average of $83 a month on TV services, with those subscribed to three or more services indicating they are spending more than they would like.
Private equity firm H.I.G. Capital this morning announced the completion of its previously announced $1B acquisition of Kantar Media from the Kantar Group. Bain Capital and WPP continue to own the
rest of Kantar, with 60% and 40% shares, respectively.
Netflix average subscriber viewing declined 6% to 1.4 hours per day in the first six months of 2025 vs. 1.5 hours per day in second-half 2024.
"The Late Show with Stephen Colbert" took in nearly $60 million over the past 12 months, down 2% year-over-year, according to estimates from EDO Ad EnGage.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.
Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
Netflix was on top of the leaderboard for the sixth year in a row, followed by ABC, Amazon Prime Video, CBS and Fox.
In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.
Research shows U.S. viewers watch an average of 24 hours of TV every week, with 66% of U.S. consumers watching TV "all or most of the time."
About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.