Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them.
Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming.
In a series of brand moves, the value apparel company looks for new ways to gain relevance with Gen Z parents.
"In the six days of creation, when chaos was ordered into heaven and earth, there was no TV, so God did not create the ADI. That task was left to Bill Harvey. The year was 1966. Harvey was 24 years
old."
Harvey spent more than half a century trying to answer what was, at heart, a deceptively simple question: How can advertisers understand what media and advertising actually do?
The most recent data from the ARF's DASH service finds 86% of U.S. homes still have a TV set in their living room, and that it is the most-watched in the home among them.
Overall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher
Antenna.
TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers
totaling $7.6 million. In July alone, research tracked 5,100 ads across political advertisers (candidates and political groups), with August rising to 7,100 and 31 advertisers.
The survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering up what may be a new perspective on home necessity and optional discretionary spending: 74% of U.S. households
have cable/satellite bills.
This email is how one knowledgeable source sums up one of the weirdest - and most ironic - of multiple "enhancements" Nielsen unveiled late last week for measuring the new TV season.
Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.
"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says.
DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71.
U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS
reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social
media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports.
In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.
Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts.
Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.
The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace.
A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.
According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions."
Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at 58%).
Interestingly, they are all publishers that would be characterized as right-wing: The Daily Caller, The Washington Examiner and National Review.
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
No, my headline isn't a typo. It was just a way of piquing your interest about a new kind of, well, "peak TV."
Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.
Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
Analysis of 1,611 scripted original shows on premium streamers found viewers waited an average of 21 months between new seasons -- up from the 16-month period in 2022.