In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refreshed data from Guideline's U.S. Ad Market Tracker.
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewing growth will move more slowly in the next two years. Disney+ is not the only streamer to see slower-moving, low
single-digit percentage gains in viewing engagement data.
The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
The service - DASH (Universe Study of Device and Account Sharing) - is the first syndicated ARF study accredited by the MRC, but follows a series of entrepreneurial research studies by the
federation.
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year.
Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.
Disney+ nearly doubled its November signups from October and added over a million subscribers - 4.04 million - vs. a year ago. Hulu had 4.01 million, vs. 3.6 million in November 2024.
The human eye has a resolution limit - there are only so many pixels the eye can see.
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic AI Foundation to ensure that agentic AI tools for advertisers and marketers develop as an open, collaborative
ecosystem.
The decline in interest in following the news is happening across all age groups, Pew reports.
Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall 6% to $51.6 billion next year and 8% to $47.9 billion in 2027. The only part of total
TV's gains is AVOD streaming, which will rise this year by 15% to $16.1 billion.
Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive just under half of those results, rising to $36 billion in 2030 - mostly
from the NBA and the NFL.
What if it was a mid-size cable network that indexed five times greater among younger viewers?
In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, according to Hub Entertainment Research. Just 40%
have started watching a new show's first season in the past year.
A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while some just mute audio.
MoffettNathanson Research estimated the Amazon ad-supported Prime Video tier will exceed $2 billion in 2025.
Teens typically use words like "biased," "boring" and "bad" to describe journalists, the News Literacy Project reports.
According to recent Comscore research, 18- to-34-year-old subscribers who are "cord nevers" (cable, satellite, virtual or telco) represent 45% of CTV households.
Republicans are less trusting than Democrats, and older people are more trusting than young Americans.
National linear TV will drop 10% to $4.65 billion, with national TV down 26% when including Olympic revenue, according to estimates from MoffettNathanson Research.
Roku's share of the market dipped 3% in Q3 vs. Q2 this year (36% vs. 37%). Apple TV, now in second place, witnessed a sharp 27% gain (to a 15% share).
For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1.1 million.
Movies in 2024 contributed nearly 50% of streaming revenue - up from 27% in 2022, per Parrot Analytics.
As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will see revenues spike, with Amazon Prime Video and Netflix gaining on Hulu.
A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are making more in-game purchases based on in-game ads - 46%, up from 40%.
Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the meaning of "live" media experiences under a
rubric consisting of three concentric layers: real-time, social reverb and cultural afterglow.
Research shows that among 190 cable TV networks analyzed, 36 had 60 million or more subscribers and 49 had less than 10 million in 2025.
Seventy percent of U.S. and U.K. consumers in a new survey said would be interested in "usage-based pricing," according to Chargebee - a possible "pay-per view"-like option for streaming.
Five years ago in 2020, during the midst of the pandemic, live still led vs. streaming - at 43% vs. 36%.