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Search results for "television"
- A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing by 50% or more.April 18, 2025 Tags: ad buys, advertising, budgets, dsps, economy, media buying, research, streaming, television, upfront
- "Decelerating DTC growth has become a concern for investors," according to Bernstein Research.
- YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.March 31, 2025 Tags: avod, connected tv, fasts, media measurement, nielsen, research, revenue, streaming, svod, television, youtube
- Peacock's unique content portfolio adds strategic value that other platforms don't consistently offer, a study suggests.
- ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service.March 26, 2025 Tags: advertising, alternate currencies, comscore, data, media planning, research, television
- In the U.S./Canada market - Netflix's biggest - it estimates 2025 ad revenue will be $2.3 billion from 24.4 million ad-tier subscribers.
- Netflix came in at $15.3 billion in content/production spend - almost twice as high as the next-biggest Disney premium streaming services including Disney+, Hulu, and ESPN+ at $8.6 billion, a fiscal year 2024 reading shows.
- Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political Robin Porter.March 4, 2025 Tags: ad performance measurement, advertising, attention, campaigns, ctv, media buying, media measurement, omni-channel marketing, performance marketing, policy, politics, research, television, trends, tv
- While gross additions in 2024 exceeded cancellations - 173.3 million vs. 147.8 million - the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in the near term.
- Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.February 7, 2025 Tags: football, partnership, research, sponsored content, sponsorship, sports, telecom, television
- Almost three-quarters of Netflix viewers watched at least two programs during the second half of last year.February 6, 2025 Tags: audience measurement, avod, cmmr, live streaming, media measurement, streaming, svod, television
- About three-quarters of people surveyed in a study by Screenvision said ads in theaters are more memorable than ads on television.February 6, 2025 Tags: advertising, attention, cinema, cmmr, covid-19, engagement, media measurement, movies, research, television, theater
- It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of AI and big data and the implications for TV, video and premium content."February 4, 2025 Tags: advertising, artificial intelligence, attention, big data, content, data, google, marketing, media measurement, research, television, video
- Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A financing round.February 3, 2025 Tags: ad campaign, ai, analytics, artificial intelligence, chat, chatbot, film, funding, google, media buying, movies, research, technology, television
- Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.January 30, 2025 Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
- The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.January 28, 2025 Tags: advertising, marketing, media measurement, nielsen, ratings, research, super bowl, television
- A research lab in China has released an open-source AI model that could disrupt plans by Meta, Google, Microsoft and others - mainly because it has found a way to train its models at a lower cost.January 27, 2025 Tags: advertising, artificial intelligence, chatbots, china, content creators, meta, open source, research, start-ups, technology, television
- One question posed to respondents was: "How do you feel about the total number of ads and promotion during the show?"
- Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.January 22, 2025 Tags: ad technology, android, apps, china, engagement, featured apps, gaming, media buying, mobile, online publishing, operating system, path to purchase, publishing, purchase intent, research, retail, revenue, search, television, voice search
- The Paramount Global streamer led all platforms with 42.0 million gross U.S. sign-ups, followed by Hulu (on demand) at 31.2 million, Peacock at 30.6 million and Netflix at 26.5 million.
- An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.January 16, 2025 Tags: ad performance measurement, advertising, connected tv, iab, media buying, paid search, performance marketing, research, retail, search, television
- Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.January 16, 2025 Tags: ad spending, advertising, audio, connected tv, digital, digital-out-of-home, display, gaming, linear tv, paid search, podcasts, research, streaming, television, video
- Currently, the only virtual pay TV leader is YouTube TV. With around 8 million subscribers, it appears to be in a better position. (The Fubo/Hulu combination will be second place to YouTube TV, with an estimated 6.2 million.)
- More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.January 13, 2025 Tags: african american, cmmr, gen z, hispanics, streaming, television, tiktok, trends
- Market research company Circana is expanding its sales-lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social video platform, including Shorts and In-feed.January 8, 2025 Tags: advertising, attribution, cpg, marketingcpg, media measurement, research, sales, television, video, youtube
- A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
- Broad brand awareness and personalized outreach not only capture attention but also build trust.December 23, 2024 Tags: attention, awareness, brand image, cmmr, connected tv, data, journalism, marketing, media buying, media measurement, omni-channel marketing, personalization, retail, social media, television, trends
- CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.December 20, 2024 Tags: ad performance measurement, advertising, analytics, attention, audience measurement, cinema, consumer experience, movies, research, technology, television
- If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.December 18, 2024 Tags: advertising, attention, media buying, media measurement, media planning, metrics, nielsen, research, television
- Netflix gained a rare spike of 1.43 million new subscribers for the high-profile boxing match - the largest single subscriber acquisition period, Antenna says, since it started covering the subscription video streaming business in 2019.
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.