Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
New research from Magid shows a decline in the association of the word “trustworthy” with news
organizations, TVNewsCheck reports. Of 44 emotional attributes surveyed, “trustworthy” ranks 39th. The study will be presented
at TVNewsCheck’s Programming Everywhere conference on April 19 at the NAB Show.
"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel.
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
The Advertising Research Foundation's CIMM East Conference began where last year's left off: on an advertising "currency fiesta," per Fox Senior Vice President-Research & Data, Ad Sales' Kym Frank,
who famously made that quip in 2025.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020.
A Harris Poll report finds 90% of streaming viewers are more engaged (vs. social media at 79%) compared to other media competitors on a broader overview basis, while 51% prefer streaming on "bigger"
screens like TV sets.
YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.
Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say.
There were roughly 280 million U.S. premium streaming subscribers at the end of 2025 - with major players' share of subscriptions remaining more or less the same.
As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
But many use at least one legacy channel - local TV news, Medill reports.
That's according to an analysis from System1, which also found that AI ads for the most part fell flat.
It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but the real paradox is why marketers don't encourage that kind of cultural
embrace of their advertising year-round.
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services.
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system.
In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refreshed data from Guideline's U.S. Ad Market Tracker.
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewing growth will move more slowly in the next two years. Disney+ is not the only streamer to see slower-moving, low
single-digit percentage gains in viewing engagement data.
The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
The service - DASH (Universe Study of Device and Account Sharing) - is the first syndicated ARF study accredited by the MRC, but follows a series of entrepreneurial research studies by the
federation.
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year.
Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.
Disney+ nearly doubled its November signups from October and added over a million subscribers - 4.04 million - vs. a year ago. Hulu had 4.01 million, vs. 3.6 million in November 2024.
The human eye has a resolution limit - there are only so many pixels the eye can see.