Search results for "digital content"

• Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
  A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
  May 21, 2025  Tags: ad spending, advertising, data, digital content, forecast, marketing/branding/advertising, media measurement, nielsen, ott, research, streaming, television, video
• New Google Settings For Disclosing Digitally Altered Political Ads
  The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.
  July 2, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• EU Launches Investigation Of TikTok Under Digital Services Act
  The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.
  February 19, 2024  Tags: advertising, content issues, data, digital, digital content, europe, regulation, research, social media, teens, tiktok
• Crunching Numbers: What Google, Meta Owe U.S. Publishers
  Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
  January 24, 2024  Tags: ad technology, addressable advertising, data, digital content, economy, facebook, google, legal, meta, news, online, online publishing, policy, publishing, research, revenue, web sites
• Malware Restores Deleted Cookies To Break Into Google Accounts
  Here's one more reason to say goodbye to tracking browser cookies.
  January 2, 2024  Tags: ad tracking, advertising, cookie tracking, cyber security, digital content, google, internet security, malware, media, media buying, online publishing, publishing, research, search, seo, tracking
• Google To Start Limiting Election-Related Queries In 2024
  The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these elections.
  December 20, 2023  Tags: ad campaign, ai, artificial intelligence, digital, digital content, generative ai, mobile, policy, politics, research, search, user-generated content, youtube
• Generative AI For Content Marketing Is Expected To Grow
  Demand for marketing content grew by one and a half times this year, but marketing teams were only able to meet that demand 55% of the time.
  October 11, 2023  Tags: ai, branded content, cmmr, content, content marketing, digital content, paid content, sponsored content
• Consumers Are Likely To Distrust AI-Created Content
  Suspicions may be warranted because of the possible negative consequences of AI on a brand's reputation.
  October 1, 2023  Tags: ai, branded content, cmmr, content, content creators, content marketing, digital content, paid content, sponsored content, user-generated content
• Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
  Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
  August 2, 2023  Tags: advertising, artificial intelligence, audio, content, content creators, copyright, data, data management, digital, digital content, generative ai, meta, music, open source, research, text
• Video Format Preferences Vary Significantly By Age
  Even younger versus older Millennials show markedly different preference patterns.
  July 24, 2023  Tags: ad-supported video on demand, demographics, digital content, football, gaming, millennials, research, streaming, user-generated content, video, youtube
• Snapchat Tests New AI Feature, Generates 'Dreams'
  Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using generative AI technology to deliver otherworldly scenes instead of written answers.
  May 30, 2023  Tags: apps, artificial intelligence, chat, content creators, creative, digital, digital content, mobile, newfronts, photography, research, snapchat, video
• Facebook Cleans Up Trashy Posts, Drives Traffic To Publishers, Search Engines
  Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States.
  November 22, 2022  Tags: content, digital content, domain names, engagement, facebook, google, link building, meta, online publishing, publishing, research, search, spam
• Many Consumers Say Internet Usage Has Increased From Year Ago
  The average time spent online is eight hours a day, engaged in activities with a smartphone, tablet or computer.
  November 17, 2022  Tags: cmmr, digital, digital content, mobile
• The Programmatic Future of OOH
  OOH used to be a glorified real estate business where location and road-side visibility was the unique selling proposition. Programmatic then emerged as a transformative equalizer to the conversation. With a complete "through-line" view into what people consume beyond their home, brands have started to leverage the future of OOH and its connection to broader programmatic ecosystem. Walton Isaacson's Managing Director of Digital Innovation, Albert Thompson, illustrates how brands have executed within the programmatic marketplace to stitch together a "connected experience" of ad exposure. Physical Proximity is the driver as the consumer moves from gas stations, retail stores, business offices, public transit, biking paths, and ridesharing - all through OOH.
  October 17, 2022  Tags: advertising, brand marketing, brands, consumer, digital, digital content, digital marketing, digital-out-of-home, innovation, marketing, out-of-home, outdoor, programmatic, retail, transportation
• Marketers Say Social Media, Video Content Is Most Effective
  More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries.
  October 7, 2022  Tags: branded content, cmmr, content, content creators, content issues, content marketing, content sharing, digital content, paid content, sponsored content
• Cosmo Media Labs Launches With Investment From The Sandbox
  Cosmo Media Labs, a production studio focused on content, gaming, Internet Protocol and brand partnerships, announced its launch today after securing investment from The Sandbox, one of the leading decentralized gaming virtual worlds.
  September 15, 2022  Tags: artificial intelligence, blockchain, digital, digital content, entertainment, experiential marketing, gaming, investments, media, metaverse, research, social media, tools
• Connecting with Consumers via Digital Content
  Evolving from a product to a brand at speed through digital content. Super Coffee's Senior Manager of Content and Influencer Marketing, Hilary Lemonick, shares how the healthy coffee brand doubled its email and social media engagement rate in less than 6 months.
  July 19, 2022  Tags: brand marketing, coffee, content, digital, digital content, email, engagement, influencer marketing, social media
• Beyond Performance - Next-Gen Brand Building
  The all digital wireless carrier, Visible, developed a top to bottom approach for market infiltration via data and market research. The challenger brand's head of brand marketing, Pearl Servat, shares with us how they leveraged a marketing mix of digital and traditional channels to introduce prospects to the brand at various touch points and drive consumers to its digital storefront. Learn how Visibles repeatable & scalable marketing strategy is reshaping what meaningful experiential activations looks like for a digital-first brand.
  June 30, 2022  Tags: brand marketing, branded content, branding, brands, consumer experience, customer experience, d2c, digital, digital content, digital marketing, digital-out-of-home, dtc, experiential marketing, integrated marketing, marketing/branding/advertising, mediapostd2c, mpbisd2c, research, wireless
• Enter the Retail Media Networks
  Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for marketing teams?
  June 17, 2022  Tags: ad targeting, audience measurement, audience targeting, brand marketing, cable tv, celebrity, connected tv, content marketing, cpg, cross-device measurement, cross-device targeting, ctv, d2c, data, data management, data-targeting, demographics, digital, digital content, digital marketing, dtc, experiential marketing, influencer marketing, marketing funnel, marketingcpg, media buying, media measurement, mediapostd2c, mpbisd2c, retail
• Selling In-House, In-House
  Hunter Douglas has been on a five-year journey of bringing ever more of its media buying and planning in-house, first search, then social, and now Video and programmatic and branding. But as Tiffany Leung explores, this has been more than an operational shift. It required not only changing KPIs, staffing and messaging but a cultural shift to value a data-driven approach to all aspects of marketing, internal organization and event onboarding customers.
  June 14, 2022  Tags: branding, data, data sharing, data-targeting, digital, digital content, digital marketing, marketing/branding/advertising, messaging, paid search, programmatic, programmatic tv, programmatic video, search, social media, social networking, video
• Social Video vs. CTV
  While Gen Z spends more time on social media than ever before (51% on IG weekly, 48% on TikTok, 37% on Snapchat) and less (15%) watching cable weekly or more, marketers need to rethink their video ad dollars. Meanwhile, Millennials are still more likely to say they've watched a TV series (69%) and movies (70%) in the last week than social media videos (58%). At MediaPost's TV & Video Insider Summit, media agency Good Apple's VP, Media, Hyun Lee-Mill, shares their recent tests that identified the most effective ways to balance social media video and CTV spend. How do we optimize across the current menu of video options?
  June 3, 2022  Tags: budgets, cable tv, connected tv, content, content marketing, ctv, digital content, media, media buying, media measurement, media planning, social media, video
• YouTube Releases Data -- Story Makes The Content
  Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while about 88% of people say YouTube helps them expand their perspectives or ways of thinking.
  May 16, 2022  Tags: content, digital content, entertainment, google, research, search, storytelling, video, youtube
• KERV Interactive Sees A New Way To Trade Media
  KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.
  May 4, 2022  Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
• B2B Buyers Favor Marketing Content Backed By Research
  Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
  April 20, 2022  Tags: b2b, branded content, cmmr, content, content marketing, digital content, news, paid content, sponsored content
• Media Quality Drives Viewer Attention, Measurable Outcomes
  Brands that improve viewability, brand safety and ad-fraud prevention are more likely to see gains in their conversion rates.
  March 31, 2022  Tags: cmmr, content, contextual advertising, contextual tracking, digital content, viewability
• Social Media Have Lessons For Content Providers
  More than half of consumers in a recent study said the ability to read comments is their favorite feature offered by publishers.
  February 18, 2022  Tags: cmmr, digital, digital content, email, news
• Consumers View User-Generated Content As More Credible Than Ad Claims
  More than half of marketers said their audiences tend to engage more with UGC than branded content.
  January 12, 2022  Tags: branded content, cmmr, content, content creators, content marketing, content sharing, digital content, paid content, sponsored content, user-generated, user-generated content
• When Less is More: Building a Successful Advertising Business from a Subscription-First Model
  In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer higher quality ads and using its first-party data to offer targeting, based on emotional states and reader motivations, to provide more powerful ad experiences.
  January 10, 2022  Tags: consumer, consumer experience, customer experience, data, data-targeting, digital, digital content, newspapers, online publishing, storytelling
• Ad Context Affects Consumer Views About Social Values Of Brands
  Brands that advertise next to positive articles about environmental issues are more likely to be perceived as eco-friendly.
  December 28, 2021  Tags: brand safety, cmmr, content, contextual advertising, contextual tracking, digital content, marketing/branding/advertising