Search results for "q&a"

• Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?
  There's an ironic paradox in new research released today that speaks volumes about the future of technological adoption, and especially how we research it.
  January 31, 2024  Tags: big data, consumer, mobile, q&a, research, smartphone, technology
• Why Marketers Should Court Black Creators On Social Media
  A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
  June 19, 2023  Tags: african american, brand safety, content, content creators, content marketing, digital, engagement, marketing, nielsen, q&a, research, social media, tiktok, trends, twitter, youtube
• Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
  Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest vector for fraud and why the ad industry has taken its eyes off the ball.
  March 16, 2023  Tags: ad fraud, advertising, artificial intelligence, click fraud, digital, mobile, privacy, q&a, research
• KERV Interactive Sees A New Way To Trade Media
  KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.
  May 4, 2022  Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
• How Media Brands Can Disrupt Gender Biases, And Why It Matters
  Getty Images found that two in three women worldwide still experience body bias. Among the top issues are body shape or size, age, and income level.
  March 31, 2022  Tags: advertising, brand image, digital, gender, health and fitness, media, photography, q&a, research, women
• Q&A Interaction Drives 157% Lift In Conversions
  The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
  October 4, 2021  Tags: amazon, baby boomers, consumer experience, conversion cycle, gen x, gen z, millennials, online reviews, q&a, research, review sites, reviews, search
• Secrets That Make SEO Work Best
  For small businesses looking to cut costs due to COVID-19, SEO is an affordable strategy to improve online visibility and traffic, yet few use it, according to a recent study of more than 500 businesses.
  April 13, 2020  Tags: google, paid search, q&a, research, search, seo