Q&A Interaction Drives 157% Lift In Conversions

by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2021

Q&As on product detail pages impact purchase behavior. They may not be the magic key, but a willingness to provide specific details about products is definitely important. That’s according to a PowerReviews survey of 7,500 consumers conducted in an effort to better understand the role of Q&A in online shopping, …