Search results for "attribution"

• Search Gets Buried In Hints Of Commerce Ad Budget Increases
  A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
  January 26, 2024  Tags: ad buys, advertising, affiliate marketing, artificial intelligence, attribution, ecommerce, google, machine learning, mcommerce, media buying, media measurement, paid search, performance marketing, research, search, technology, trends
• Driving Growth with Social Media Investments
  The impact of social media investments on the performance of paid search campaigns has been a long-standing question for eCommerce advertisers. Many advertisers have mature paid search programs that demonstrate a high return on ad spend, but struggle to scale growth to other channels like social media, due to limitations in measurement systems, particularly direct attribution. William Mansmann, Director of Performance Analytics at Beeby Clark+Meyler, will share his approach that found a significant positive relationship between Meta spend and branded search impressions.
  September 28, 2023  Tags: ad spending, advertising, attribution, branding, campaigns, ecommerce, investments, measurement, performance marketing, search, social media
• This Is What An Advanced Attribution Model Looks Like
  "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
  September 21, 2023  Tags: ad performance measurement, advertising, analytics, attribution, connected tv, generative ai, google, mixed media, online reviews, performance marketing, research, review sites, reviews, search, yelp
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
  TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
  August 28, 2023  Tags: ad performance measurement, agency, attribution, consumer, cookie tracking, cookies, cpg, data, demographics, direct response, facebook, gen z, instagram, marketingcpg, messaging, performance marketing, personalization, privacy, recommendations, research, search, social media, tiktok, tracking
• Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
  The CMO Council and Sprinklr released a report Monday showing two in three marketers lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty.
  May 15, 2023  Tags: analytics, attribution, budgets, cmo, data, digital, economy, metrics, research, search
• Going Holistic with Email Reporting
  Your customers engage with your brand and email program beyond just opens and clicks. SmileDirectClub's Director of CRM Lead Conversion, Scott Cohen, will discuss more robust ways to look at data and attribution within your email program. By the end, you'll be armed with the right questions to ask within your organization to get you and your program the credit you deserve.
  February 2, 2023  Tags: attribution, brand marketing, consumer, data, email
• Marketers Say Performance-Driven Media Are Vital For 2023
  Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.
  December 9, 2022  Tags: attribution, cmmr, cookie tracking, economy, europe, marketing, media buying, media measurement, paid media, performance marketing, research
• Attribution: Why We're Still Doing Precise Things With Imprecise Data
  Day One of the ARF's annual "Attribution & Analytics Accelerator" began the way past years have: raising as many questions as answers on various modeling approaches and techniques.
  November 15, 2022  Tags: advertising, analytics, attribution, data, performance marketing, research
• Microsoft: What Makes Its Collaboration With Roku 'So Important'
  Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching online or through word-of-mouth recommendations, a Microsoft spokesperson said in an email.
  July 24, 2022  Tags: advertising, attribution, connected tv, data, data management, digital, media measurement, research, retail, roku, streaming, television, word of mouth
• Close The CTV Gap
  CTV offers a renaissance for targeted advertising in the privacy-centric era. To win in it, advertisers need to expand their perspective and playbooks.
  July 13, 2022  Tags: ad serving, ad targeting, advertising, attribution, connected tv, research, television
• Laddering Up to TV
  How did DTC hearing aid brand EarGo take a DRTV budget and metrics and ladder up to cable and broadcast TV buys? By recognizing the complexity of TV's impact on the purchase funnel - from the timing of site visits to sales calls to search spikes. At MediaPost's Fall TV & Video Summit, Ben De Castro, Eargo's VP of Marketing, shares the ways in which DTC performance sensibilities were applied to a broadening TV strategy that blended media mix modeling with homegrown attribution metrics.
  June 3, 2022  Tags: ad buys, attribution, broadcasting, cable tv, connected tv, ctv, d2c, dtc, marketing funnel, media buying, metrics, mixed media, mptvis, mptvvis, omni-channel marketing, performance marketing, tv
• KERV Interactive Sees A New Way To Trade Media
  KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.
  May 4, 2022  Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
• Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
  "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.
  April 25, 2022  Tags: advertising, analytics, attribution, cpg, data, live streaming, media buying, media measurement, metrics, mixed media, performance marketing, research, roku, search, streaming, tv
• Why CMOs Should Explore Data Unions in 2022
  Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry ad and research industries. What is the novel approach of data unions? Consumer ownership and agency over their data, including the ability to monetize it.
  January 20, 2022  Tags: advertising, attribution, cmo, consumer, cryptocurrency, data, digital, marketing, research, rewards, search, search marketing
• Google Paper Identifies Technology To Confirm Attributable Sources
  Attributing search results to source documents could help verify the accuracy of information. Researchers build transparent language models designed to evaluate sources.
  December 30, 2021  Tags: artificial intelligence, attribution, automation, gender, google, keywords, language, microsoft, natural language, religion, research, search, tools
• Advocado Buys Kantar's Ad Verification Unit
  Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads.
  December 1, 2021  Tags: ad campaign, advertising, attribution, data, data management, digital, media measurement, performance marketing, real-time, research, tv
• NBCU Devises Framework For New Metrics Efforts
  NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.
  November 18, 2021  Tags: analytics, attribution, audience measurement, comscore, digital, innovation, media measurement, metrics, nielsen, research, streaming, tv
• WFA Study Finds Media 'Capability Gaps'
  According to the study, there are five areas where multinational marketers are struggling within their media practices.
  September 8, 2021  Tags: ad spending, advertising, attribution, digital, ecommerce, marketing/branding/advertising, media, media measurement, media planning, research
• What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
  Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind.
  August 24, 2021  Tags: advertising, attribution, audience measurement, data, media buying, media measurement, nielsen, performance marketing, ratings, research, television
• Finding Burger King Moments In A Fractured Mediaverse
  Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media team is leveraging attribution modeling as a guide and asserting performance criteria to judge every old and new channel against how each adds to the mission.
  June 15, 2021  Tags: addressable tv, advanced tv, attribution, brand image, brand marketing, branding, brands, cable tv, connected tv, ctv, digital, digital content, marketing/branding/advertising, ott, performance marketing, social media, social networking, social networks
• Tubular Labs Appoints Kantar's DiMarco As Chief Strategy Officer
  DiMarco will help steer the company into greater adoption of measurement that can compare TV results with video on social media.
  May 13, 2021  Tags: analytics, attribution, management, media measurement, research, social media, television, video
• OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
  The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are exposed to digital out-of-home media. The OAAA said the guide was developed with "top member industry leaders" and that it is intended to serve as an industry-wide measurement standard.
  May 7, 2021  Tags: advertising, attribution, data, digital-out-of-home, mobile, out-of-home, performance marketing, research, retargeting
• Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
  What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of working from the top down. Cadillac is doing just that with their current audience first approach.
  April 26, 2021  Tags: ad campaign, ad targeting, attribution, audience targeting, automotive, behavioral targeting, data-targeting, local media, media, media buying, media in crisis, media measurement, targeting
• How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
  "Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Research, wrote in a research note published Monday.
  March 22, 2021  Tags: ad targeting, advertising, apps, attribution, digital, facebook, media measurement, metrics, mobile, privacy, research, social media, television, tracking, twitter
• AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
  What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those age 65 and older will not allow it. Some 21% of those age 35-45 say they're very likely to allow it, according to survey results released this week.
  March 18, 2021  Tags: advertising, apple, attribution, data, data management, digital, mobile, privacy, research, search, smartphone, tracking
• How We Went From Magic Cookies To The Art Of Misdirection
  While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is.
  March 18, 2021  Tags: ad tracking, advertising, apps, attribution, contextual tracking, cookie tracking, digital, media measurement, performance marketing, privacy, research, tracking
• Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
  The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time.
  February 23, 2021  Tags: analytics, attribution, audience measurement, data, digital, investments, media, media measurement, metrics, nielsen, research, revenue, sponsorship, sports, television
• Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
  Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are early signs that some consumers are preparing to go back out into public settings, with "makeup app," "long tops for girls," and "wedding suit" rising.
  February 19, 2021  Tags: ad spending, attribution, consumer, covid-19, data, digital, display, ecommerce, metrics, performance marketing, research, retail, roi, search, travel
• CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
  "We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned.
  February 4, 2021  Tags: advertising, attribution, audience measurement, data, digital, events, media, media buying, media measurement, media planning, research, television & video, video