Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
- by Laurie Sullivan @lauriesullivan, April 25, 2022
Roku has expanded its Measurement Partner Program to include media-mix modeling (MMM) that can help marketers determine how various elements contribute to campaign goal.
The news -- announced Monday in advance of this year’s upfront with launch partners Analytic Partners, Ipsos, IRI, Mediahub, and Nielsen -- aims to create a …
