Commentary
Decentralized Search Engine Gives Advertisers An Abundance Of Data
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2025
When Presearch could not guarantee user privacy with known advertising units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types, and geography.
Presearch Takeover Ads (PTAs), which launched in February, now offer advertisers a dashboard that details mobile and desktop — home …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
