Search results for "media in crisis"

• The Polycrisis Grinds On
  That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially apt as we head into what will be the bumpiest political news cycle in the history of bumpy news cycles.
  November 21, 2023  Tags: analytics, media, media in crisis, news, politics, research, trends
• Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
  What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of working from the top down. Cadillac is doing just that with their current audience first approach.
  April 26, 2021  Tags: ad campaign, ad targeting, attribution, audience targeting, automotive, behavioral targeting, data-targeting, local media, media, media buying, media in crisis, media measurement, targeting